{
  "company": {
    "name": "Lenme",
    "website": "https://lenme.com/",
    "record": "https://startuphistory.org/c/lenme.com"
  },
  "status": null,
  "history_since": "2021-09-17T12:50:01.000Z",
  "baseline": {
    "snapshot_id": "19f054b49d4d93d62ffba1cd56b09964a175cb2c8b74f1c735c9823446e0c882",
    "observed_at": "2021-09-17T12:50:01.000Z",
    "headline": "Lending and borrowing money just got easier.",
    "description": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
    "evidence": "https://web.archive.org/web/20210917125001/https://lenme.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-09T06:08:46.000Z",
      "variants": [
        {
          "headline": "Lending and borrowing money just got easier.",
          "subhead": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
          "observed_at": "2021-09-17T12:50:01.000Z",
          "evidence": "https://web.archive.org/web/20210917125001/https://lenme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lending and borrowing money just got easier.",
          "subhead": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
          "observed_at": "2022-08-02T06:37:16.000Z",
          "evidence": "https://web.archive.org/web/20220802063716/https://lenme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lending and borrowing money just got easier.",
          "subhead": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
          "observed_at": "2023-09-07T09:41:37.000Z",
          "evidence": "https://web.archive.org/web/20230907094137/https://lenme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lending and borrowing money just got easier.",
          "subhead": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
          "observed_at": "2024-07-16T08:57:54.000Z",
          "evidence": "https://web.archive.org/web/20240716085754/https://lenme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lending and borrowing money just got easier.",
          "subhead": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
          "observed_at": "2025-07-09T06:08:46.000Z",
          "evidence": "https://web.archive.org/web/20250709060846/https://lenme.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lending and borrowing money just got easier.",
      "subhead": "Easily invest in lending. With a few clicks, get access to borrowers looking for loans. Invest immediately, Lenme takes care of the rest.",
      "from": "2021-09-17T12:50:01.000Z",
      "to": "2025-07-09T06:08:46.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250709060846/https://lenme.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-09-17T12:50:01.000Z",
          "to": "2025-07-09T06:08:46.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-19f054b49d4d93d62ffba1cd56b09964a175cb2c8b74f1c735c9823446e0c882:05489bc7aa20d7f9de4a7decb951830f99fb57e0325e6366c9874ac4673808a9:traction:4f77742a72a8326f",
      "before_evidence": "https://web.archive.org/web/20210917125001/https://lenme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “510045 Users” on its homepage (was “305063 Users”).",
      "between": {
        "from": "2021-09-17T12:50:01.000Z",
        "to": "2022-08-02T06:37:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20220802063716/https://lenme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 2,
      "id": "page-05489bc7aa20d7f9de4a7decb951830f99fb57e0325e6366c9874ac4673808a9:2f39337aba78dedca32a086170f813026f81b1ba96d189b2aa05afb27189837b:traction:ee8a425ab1f4f3a9",
      "before_evidence": "https://web.archive.org/web/20220802063716/https://lenme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “612045 Users” on its homepage (was “510045 Users”).",
      "between": {
        "from": "2022-08-02T06:37:16.000Z",
        "to": "2023-09-07T09:41:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20230907094137/https://lenme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-2f39337aba78dedca32a086170f813026f81b1ba96d189b2aa05afb27189837b:34e4a5bfbe5b108e5373af192a6cceb52734def7b54e9b8756c1b46fd03772bf:traction:57a0164d90142420",
      "before_evidence": "https://web.archive.org/web/20230907094137/https://lenme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1012865 Users” on its homepage (was “612045 Users”).",
      "between": {
        "from": "2023-09-07T09:41:37.000Z",
        "to": "2024-07-16T08:57:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716085754/https://lenme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-a232b34890d33fefbd94455b77bfcc4dcc1beba5af94f0cab6ce263e1739b681:7c7d53ab751e94014f0512956872b9560a6ff43b8e480049ee3c5de40cf78a45:headline:c1cc627d98a16436",
      "before_evidence": "https://web.archive.org/web/20250709060846/https://lenme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lending and borrowing money just got easier.” to “AI powered”.",
      "between": {
        "from": "2025-07-09T06:08:46.000Z",
        "to": "2026-09-14T01:40:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260914014012/https://lenme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lenme” company record, https://startuphistory.org/c/lenme.com"
}