{
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    "name": "Lenkie",
    "website": "https://lenkie.com/",
    "record": "https://startuphistory.org/c/lenkie.com"
  },
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          "customers": [],
          "investors": [],
          "prices": [
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          ],
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      ],
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      "to": "2021-02-01T13:12:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210201131204/https://www.lenkie.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-02-01T13:12:04.000Z"
      },
      "current": false
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      "variants": [
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          "headline": "Lenkie - Capital for platform-based sellers",
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          "evidence": "https://web.archive.org/web/20220114230152/https://www.lenkie.com/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "Lenkie provides platforms with embedded digital lending solutions that enable you to offer fast and flexible financing to help your customers grow their business.",
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      "evidence": "https://web.archive.org/web/20220114230152/https://www.lenkie.com/",
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      "current": false
    },
    {
      "quote_observed_at": "2022-07-02T23:56:03.000Z",
      "variants": [
        {
          "headline": "Lenkie | Embedded lending for platforms",
          "subhead": "Lenkie provides all the infrastructure required to enable platforms to become a source of funding and growth for their business users",
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          "evidence": "https://web.archive.org/web/20220702235603/https://lenkie.com/",
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      "subhead": "Lenkie provides all the infrastructure required to enable platforms to become a source of funding and growth for their business users",
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      "to": "2022-07-02T23:56:03.000Z",
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      "evidence_kind": "internet_archive",
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          "headline": "Lenkie | Control cashflow on your terms",
          "subhead": "Lenkie provides all the infrastructure required to enable platforms to become a source of funding and growth for their business users",
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        {
          "headline": "Control cashflow, on your terms",
          "subhead": "Control cashflow, on your terms",
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        }
      ],
      "headline": "Control cashflow, on your terms",
      "subhead": "Control cashflow, on your terms",
      "from": "2023-10-04T23:15:02.000Z",
      "to": "2024-07-19T18:09:53.000Z",
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      "evidence": "https://web.archive.org/web/20240719180953/https://lenkie.com/",
      "evidence_kind": "internet_archive",
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Lenkie | Home",
          "subhead": "Control cashflow on your own terms",
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          "evidence": "https://web.archive.org/web/20250122110651/https://lenkie.com/",
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        },
        {
          "headline": "Lenkie | Fast, flexible business finance when you need it",
          "subhead": "Control cashflow on your own terms",
          "observed_at": "2026-01-01T19:13:32.000Z",
          "evidence": "https://web.archive.org/web/20260101191332/https://lenkie.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lenkie | Fast, flexible business finance when you need it",
          "subhead": "Control cashflow on your own terms",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://lenkie.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Lenkie | Fast, flexible business finance when you need it",
      "subhead": "Control cashflow on your own terms",
      "from": "2025-01-22T11:06:51.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 3,
      "evidence": "https://lenkie.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-22T11:06:51.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
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      "id": "page-1fc9230dbcbc3b39a1bc47ece29c9cfb7017b3e22c7e37a789ee998b1d5eef9c:671590465ec87fab3a6e3241e3e90c06a23ed5e9ee3b448359353d66e4f2e9e4:headline:e68d666b359f09e8",
      "before_evidence": "https://web.archive.org/web/20220114230152/https://www.lenkie.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lenkie - Capital for platform-based sellers” to “Lenkie | Embedded lending for platforms”.",
      "between": {
        "from": "2022-01-14T23:01:52.000Z",
        "to": "2022-07-02T23:56:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20220702235603/https://lenkie.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-671590465ec87fab3a6e3241e3e90c06a23ed5e9ee3b448359353d66e4f2e9e4:1ad7e57e95f99b41258008f4d6fd2da7e8c75858e248c2d4f9d54865b4a602ea:repositioning",
      "before_evidence": "https://web.archive.org/web/20220702235603/https://lenkie.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Lenkie | Embedded lending for platforms” to “Lenkie | Control cashflow on your terms”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2022-07-02T23:56:03.000Z",
        "to": "2023-10-04T23:15:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20231004231502/https://lenkie.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-5a2d3f00ca9cc85fa85a5fcdf7c47a2f6e0c7d8487ff4ebeef78ff2d05432c59:ec454adf3051febad07ac16d34df0e36e658b239d2c5a2d2e94c5672f338bd03:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260101191332/https://lenkie.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-01T19:13:32.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://lenkie.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lenkie” company record, https://startuphistory.org/c/lenkie.com"
}