{
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    "name": "Lendflow",
    "website": "https://lendflow.com/",
    "record": "https://startuphistory.org/c/lendflow.com"
  },
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        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.99 / yr"
          ],
          "compliance": [],
          "funding": []
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  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
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      "variants": [
        {
          "headline": "Flexible platform",
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      "to": "2022-01-18T12:44:35.000Z",
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      },
      "current": false
    },
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      "quote_observed_at": "2024-01-03T15:20:41.000Z",
      "variants": [
        {
          "headline": "Where embedded credit products are built",
          "subhead": "A turnkey embedded credit platform for fintechs, lenders and SaaS companies designed to help you build and launch credit products and approve business loans faster.",
          "observed_at": "2023-02-01T08:33:17.000Z",
          "evidence": "https://web.archive.org/web/20230201083317/https://www.lendflow.com/",
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        },
        {
          "headline": "Where embedded credit products are built",
          "subhead": "A turnkey embedded credit platform for fintechs, lenders and SaaS companies designed to help you build and launch credit products and approve business loans faster.",
          "observed_at": "2024-01-03T15:20:41.000Z",
          "evidence": "https://web.archive.org/web/20240103152041/https://www.lendflow.com/",
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        }
      ],
      "headline": "Where embedded credit products are built",
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      "to": "2024-01-03T15:20:41.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240103152041/https://www.lendflow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-01-03T15:20:41.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2025-07-11T11:39:40.000Z",
      "variants": [
        {
          "headline": "Provide Capital, Embed",
          "subhead": "Lendflow provides embedded credit infrastructure solutions to provide brands and lenders the technology to drive the most efficient flow of funds to businesses and people everywhere.",
          "observed_at": "2025-07-11T11:39:40.000Z",
          "evidence": "https://web.archive.org/web/20250711113940/https://www.lendflow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Provide Capital, Embed",
      "subhead": "Lendflow provides embedded credit infrastructure solutions to provide brands and lenders the technology to drive the most efficient flow of funds to businesses and people everywhere.",
      "from": "2025-07-11T11:39:40.000Z",
      "to": "2025-07-11T11:39:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250711113940/https://www.lendflow.com/",
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      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "The Embedded Lending Platform",
          "subhead": "The most versatile, modular platform to help brands and lenders to connect and automate lending with AI technology driven intelligence.",
          "observed_at": "2026-07-17T00:10:21.000Z",
          "evidence": "https://web.archive.org/web/20260717001021/https://www.lendflow.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Embedded Lending Platform",
          "subhead": "The most versatile, modular platform to help brands and lenders to connect and automate lending with AI technology driven intelligence.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://www.lendflow.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Embedded Lending Platform",
      "subhead": "The most versatile, modular platform to help brands and lenders to connect and automate lending with AI technology driven intelligence.",
      "from": "2026-07-17T00:10:21.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 2,
      "evidence": "https://www.lendflow.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-17T00:10:21.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
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      "id": "page-fabccdb3ed47b03c76ebcf04dec8d7ce9ad88bd876d145655559223303fa2f6f:f1d28ac01ee38aae9769dfed4e8b05f650a2a96d806d04be02b8f72661ab44f5:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180805071433/http://lendflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-08-05T07:14:33.000Z",
        "to": "2022-01-18T12:44:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118124435/https://www.lendflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-f1d28ac01ee38aae9769dfed4e8b05f650a2a96d806d04be02b8f72661ab44f5:50373e6bc5f7a3922bad8d30c10e412ad32e212ddb1413ce9fc03ea823594805:headline:316144990026b02a",
      "before_evidence": "https://web.archive.org/web/20220118124435/https://www.lendflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Flexible platform” to “Where embedded credit products are built”.",
      "between": {
        "from": "2022-01-18T12:44:35.000Z",
        "to": "2023-02-01T08:33:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20230201083317/https://www.lendflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a229c8b9232d39d8564d50b7b42886bb47d3ebad716f17f1ad2bf2faba7dddec:e64d24eccb4701d6476e47554996306f9941c25b88da0b25ba7d11e3fe56fee6:headline:b8df3c803e887446",
      "before_evidence": "https://web.archive.org/web/20240103152041/https://www.lendflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Where embedded credit products are built” to “Provide Capital, Embed”.",
      "between": {
        "from": "2024-01-03T15:20:41.000Z",
        "to": "2025-07-11T11:39:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711113940/https://www.lendflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-a229c8b9232d39d8564d50b7b42886bb47d3ebad716f17f1ad2bf2faba7dddec:e64d24eccb4701d6476e47554996306f9941c25b88da0b25ba7d11e3fe56fee6:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240103152041/https://www.lendflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-03T15:20:41.000Z",
        "to": "2025-07-11T11:39:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711113940/https://www.lendflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-e64d24eccb4701d6476e47554996306f9941c25b88da0b25ba7d11e3fe56fee6:a1f6cd3fe9a14a6f15112955346215adf8faca025c8862466ea2dfc90935bda9:headline:2a7ebf2bd5e86f66",
      "before_evidence": "https://web.archive.org/web/20250711113940/https://www.lendflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Provide Capital, Embed” to “The Embedded Lending Platform”.",
      "between": {
        "from": "2025-07-11T11:39:40.000Z",
        "to": "2026-07-17T00:10:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260717001021/https://www.lendflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lendflow” company record, https://startuphistory.org/c/lendflow.com"
}