{
  "company": {
    "name": "LendAPI",
    "website": "https://lendapi.com/",
    "record": "https://startuphistory.org/c/lendapi.com"
  },
  "status": null,
  "history_since": "2024-02-29T20:52:27.000Z",
  "baseline": {
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    "headline": "Streamlining Future Banking & Lending",
    "description": "At LendAPI, we empower banks and lenders with a multi-tenant, highly configurable platform that streamlines the account opening and loan origination process. Explore LendAPI today, and discover the fu",
    "evidence": "https://web.archive.org/web/20240229205227/https://www.lendapi.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$999 / month",
            "$1499 / month"
          ],
          "compliance": [],
          "funding": []
        }
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    "basis": "first_observation",
    "is_change": false
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  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-02-29T20:52:27.000Z",
      "variants": [
        {
          "headline": "Streamlining Future Banking & Lending",
          "subhead": "At LendAPI, we empower banks and lenders with a multi-tenant, highly configurable platform that streamlines the account opening and loan origination process. Explore LendAPI today, and discover the fu",
          "observed_at": "2024-02-29T20:52:27.000Z",
          "evidence": "https://web.archive.org/web/20240229205227/https://www.lendapi.com/",
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        }
      ],
      "headline": "Streamlining Future Banking & Lending",
      "subhead": "At LendAPI, we empower banks and lenders with a multi-tenant, highly configurable platform that streamlines the account opening and loan origination process. Explore LendAPI today, and discover the fu",
      "from": "2024-02-29T20:52:27.000Z",
      "to": "2024-02-29T20:52:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240229205227/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-29T20:52:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T14:13:49.000Z",
      "variants": [
        {
          "headline": "Digital Onboarding for Banks and FinTech",
          "subhead": "At LendAPI, we empower banks and lenders with a multi-tenant, highly configurable platform that streamlines the account opening and loan origination process. Explore LendAPI today, and discover the fu",
          "observed_at": "2024-07-03T14:13:49.000Z",
          "evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digital Onboarding for Banks and FinTech",
      "subhead": "At LendAPI, we empower banks and lenders with a multi-tenant, highly configurable platform that streamlines the account opening and loan origination process. Explore LendAPI today, and discover the fu",
      "from": "2024-07-03T14:13:49.000Z",
      "to": "2024-07-03T14:13:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-03T14:13:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-11T20:35:04.000Z",
      "variants": [
        {
          "headline": "Onboard Anyone.",
          "subhead": "LendAPI streamlines account opening and loan origination with a secure, flexible platform for effortless digital onboarding.",
          "observed_at": "2025-01-11T20:35:04.000Z",
          "evidence": "https://web.archive.org/web/20250111203504/https://www.lendapi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Onboard Anyone.",
      "subhead": "LendAPI streamlines account opening and loan origination with a secure, flexible platform for effortless digital onboarding.",
      "from": "2025-01-11T20:35:04.000Z",
      "to": "2025-01-11T20:35:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250111203504/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-11T20:35:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-17T00:36:06.000Z",
      "variants": [
        {
          "headline": "Everything You Need to Launch",
          "subhead": "LendAPI streamlines account opening and loan origination with a secure, flexible platform for effortless digital onboarding.",
          "observed_at": "2025-07-11T08:40:05.000Z",
          "evidence": "https://web.archive.org/web/20250711084005/https://www.lendapi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Everything You Need to Launch",
          "subhead": "LendAPI streamlines account opening and loan origination with a secure, flexible platform for effortless digital onboarding.",
          "observed_at": "2026-01-17T00:36:06.000Z",
          "evidence": "https://web.archive.org/web/20260117003606/https://www.lendapi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Everything You Need to Launch",
      "subhead": "LendAPI streamlines account opening and loan origination with a secure, flexible platform for effortless digital onboarding.",
      "from": "2025-07-11T08:40:05.000Z",
      "to": "2026-01-17T00:36:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260117003606/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-11T08:40:05.000Z",
          "to": "2026-01-17T00:36:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Your lending platform that",
          "subhead": "LendAPI streamlines account opening and loan origination with a secure, flexible platform for effortless digital onboarding.",
          "observed_at": "2026-07-11T08:19:10.000Z",
          "evidence": "https://web.archive.org/web/20260711081910/https://www.lendapi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One platform for the entire life of a loan",
          "subhead": "One platform for the entire life of a loan: originate, decide, fund and service on a single multi-tenant core.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://www.lendapi.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "One platform for the entire life of a loan",
      "subhead": "One platform for the entire life of a loan: originate, decide, fund and service on a single multi-tenant core.",
      "from": "2026-07-11T08:19:10.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 2,
      "evidence": "https://www.lendapi.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T08:19:10.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d219ecc65e08c871d28715a392b5454c479a314526f5dcb14109494dfa7af679:46756edb605325faf8b3e903f7a3b1ec64b55169de3ff3fe3f173c9d698ab18f:headline:b680b57e30561e50",
      "before_evidence": "https://web.archive.org/web/20240229205227/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Streamlining Future Banking & Lending” to “Digital Onboarding for Banks and FinTech”.",
      "between": {
        "from": "2024-02-29T20:52:27.000Z",
        "to": "2024-07-03T14:13:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-d219ecc65e08c871d28715a392b5454c479a314526f5dcb14109494dfa7af679:46756edb605325faf8b3e903f7a3b1ec64b55169de3ff3fe3f173c9d698ab18f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240229205227/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-02-29T20:52:27.000Z",
        "to": "2024-07-03T14:13:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-d219ecc65e08c871d28715a392b5454c479a314526f5dcb14109494dfa7af679:46756edb605325faf8b3e903f7a3b1ec64b55169de3ff3fe3f173c9d698ab18f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240229205227/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-02-29T20:52:27.000Z",
        "to": "2024-07-03T14:13:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-46756edb605325faf8b3e903f7a3b1ec64b55169de3ff3fe3f173c9d698ab18f:7b79efb9c91ee428dc473848442a7ffa84c101ac51c51380829f6f7fce7e8a03:headline:27188baa99c04193",
      "before_evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Digital Onboarding for Banks and FinTech” to “Onboard Anyone.”.",
      "between": {
        "from": "2024-07-03T14:13:49.000Z",
        "to": "2025-01-11T20:35:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250111203504/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-46756edb605325faf8b3e903f7a3b1ec64b55169de3ff3fe3f173c9d698ab18f:7b79efb9c91ee428dc473848442a7ffa84c101ac51c51380829f6f7fce7e8a03:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240703141349/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-03T14:13:49.000Z",
        "to": "2025-01-11T20:35:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250111203504/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-7b79efb9c91ee428dc473848442a7ffa84c101ac51c51380829f6f7fce7e8a03:75c511711433408617b3af681e48ac9e1659c858f667e7279f790addcee1f734:headline:9a28600cdc101cfa",
      "before_evidence": "https://web.archive.org/web/20250111203504/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Onboard Anyone.” to “Everything You Need to Launch”.",
      "between": {
        "from": "2025-01-11T20:35:04.000Z",
        "to": "2025-07-11T08:40:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711084005/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-7b79efb9c91ee428dc473848442a7ffa84c101ac51c51380829f6f7fce7e8a03:75c511711433408617b3af681e48ac9e1659c858f667e7279f790addcee1f734:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250111203504/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-11T20:35:04.000Z",
        "to": "2025-07-11T08:40:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711084005/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 8,
      "id": "page-75c511711433408617b3af681e48ac9e1659c858f667e7279f790addcee1f734:ce35cf64fc703740f52343419f326fef8e80d1fcb70758005b83a1316fca19af:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250711084005/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-11T08:40:05.000Z",
        "to": "2026-01-17T00:36:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117003606/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-ce35cf64fc703740f52343419f326fef8e80d1fcb70758005b83a1316fca19af:ed34d41f91238cdfaa673504696011e9f7581aee70d11b91891db04b25f6b00a:headline:37834731c3e76d74",
      "before_evidence": "https://web.archive.org/web/20260117003606/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Everything You Need to Launch” to “Your lending platform that”.",
      "between": {
        "from": "2026-01-17T00:36:06.000Z",
        "to": "2026-07-11T08:19:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711081910/https://www.lendapi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-ed34d41f91238cdfaa673504696011e9f7581aee70d11b91891db04b25f6b00a:1ab25fcc4a77b41300ee83b189c74010c028f11a2a573d0195d762d411ed9efa:headline:d8c5e09cee36692d",
      "before_evidence": "https://web.archive.org/web/20260711081910/https://www.lendapi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your lending platform that” to “One platform for the entire life of a loan”.",
      "between": {
        "from": "2026-07-11T08:19:10.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://www.lendapi.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LendAPI” company record, https://startuphistory.org/c/lendapi.com"
}