{
  "company": {
    "name": "Lemonado",
    "website": "https://lemonado.io/",
    "record": "https://startuphistory.org/c/lemonado.io"
  },
  "status": null,
  "history_since": "2023-09-24T23:37:29.000Z",
  "baseline": {
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    "observed_at": "2023-09-24T23:37:29.000Z",
    "headline": "Build business software. without code.",
    "description": "Build business software. Without code.",
    "evidence": "https://web.archive.org/web/20230924233729/https://lemonado.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "Build business software. without code.",
          "subhead": "Build business software. Without code.",
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          "evidence": "https://web.archive.org/web/20230924233729/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build  your business software. Your way ✌ Without code 🎨",
          "subhead": "Build business software. Without code.",
          "observed_at": "2024-02-21T00:54:19.000Z",
          "evidence": "https://web.archive.org/web/20240221005419/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build  your business software. Your way ✌ Without code 🎨",
          "subhead": "Build business software. Without code.",
          "observed_at": "2024-07-17T05:55:07.000Z",
          "evidence": "https://web.archive.org/web/20240717055507/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build  your business software. Your way ✌ Without code 🎨",
          "subhead": "Build business software. Without code.",
          "observed_at": "2025-01-23T04:47:28.000Z",
          "evidence": "https://web.archive.org/web/20250123044728/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build  your business software. Your way ✌ Without code 🎨",
      "subhead": "Build business software. Without code.",
      "from": "2023-09-24T23:37:29.000Z",
      "to": "2025-01-23T04:47:28.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250123044728/https://lemonado.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-24T23:37:29.000Z",
          "to": "2025-01-23T04:47:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T10:08:59.000Z",
      "variants": [
        {
          "headline": "Lemonado - AI that works on your data",
          "subhead": "Lemonado connects your real-time business data, reveals insights, and helps you take action — faster than ever.",
          "observed_at": "2025-07-10T10:08:59.000Z",
          "evidence": "https://web.archive.org/web/20250710100859/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lemonado - AI that works on your data",
      "subhead": "Lemonado connects your real-time business data, reveals insights, and helps you take action — faster than ever.",
      "from": "2025-07-10T10:08:59.000Z",
      "to": "2025-07-10T10:08:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710100859/https://lemonado.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T10:08:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-13T18:00:10.000Z",
      "variants": [
        {
          "headline": "Become an AI-first marketing agency",
          "subhead": "Unify client data and knowledge, so AI agents can answer questions, automate work and monitor performance with or without you.",
          "observed_at": "2026-01-13T18:00:10.000Z",
          "evidence": "https://web.archive.org/web/20260113180010/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Become an AI-first marketing agency",
      "subhead": "Unify client data and knowledge, so AI agents can answer questions, automate work and monitor performance with or without you.",
      "from": "2026-01-13T18:00:10.000Z",
      "to": "2026-01-13T18:00:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260113180010/https://lemonado.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-13T18:00:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Your AI co-worker for marketing that gets the job done",
          "subhead": "An AI marketing employee that does the work end-to-end. It lives where your team already works, connects to 3,000+ tools, and comes with an AI-first workspace you collaborate in.",
          "observed_at": "2026-08-31T15:12:26.000Z",
          "evidence": "https://web.archive.org/web/20260831151226/https://lemonado.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI co-worker for marketing that gets the job done",
          "subhead": "An AI marketing employee that does the work end-to-end. It lives where your team already works, connects to 3,000+ tools, and comes with an AI-first workspace you collaborate in.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://lemonado.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your AI co-worker for marketing that gets the job done",
      "subhead": "An AI marketing employee that does the work end-to-end. It lives where your team already works, connects to 3,000+ tools, and comes with an AI-first workspace you collaborate in.",
      "from": "2026-08-31T15:12:26.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 2,
      "evidence": "https://lemonado.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-31T15:12:26.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b51934b87bce028e12bae5c34853e38069026cce3271350fdf7cd1217f5448da:e1fca681289764e1d732c05126482709802c9a932a21b002f24ea5b06d4a5d2b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240717055507/https://lemonado.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-07-17T05:55:07.000Z",
        "to": "2025-01-23T04:47:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250123044728/https://lemonado.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-13dde05f1a47b963c03365f966bc2d8ce442bfec9878dc486983c073e9b2542e:2ae09c722ad6c56bb7980dc17496eba3062737eae6e8b2fb0a22bab2ffaf07c5:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250710100859/https://lemonado.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-07-10T10:08:59.000Z",
        "to": "2026-01-13T18:00:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113180010/https://lemonado.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-2ae09c722ad6c56bb7980dc17496eba3062737eae6e8b2fb0a22bab2ffaf07c5:8548455fc73ece14252cdd5b4d614e336aa510d48a10a7c67483732bd9c7ff03:headline:142b363790c68eab",
      "before_evidence": "https://web.archive.org/web/20260113180010/https://lemonado.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Become an AI-first marketing agency” to “Your AI co-worker for marketing that gets the job done”.",
      "between": {
        "from": "2026-01-13T18:00:10.000Z",
        "to": "2026-08-31T15:12:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260831151226/https://lemonado.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-8548455fc73ece14252cdd5b4d614e336aa510d48a10a7c67483732bd9c7ff03:4e5e3fe66ef58a3218e1e7e49daa70714d005c15f42ceb8cf52e90931b105f70:funding:822083e2350757aa",
      "before_evidence": "https://web.archive.org/web/20260831151226/https://lemonado.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “value $35,241 Um Video Product close-up Spend $7,547 CTR 5.05% Conv.”.",
      "between": {
        "from": "2026-08-31T15:12:26.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://lemonado.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lemonado” company record, https://startuphistory.org/c/lemonado.io"
}