{
  "company": {
    "name": "Ledgy",
    "website": "https://ledgy.com/",
    "record": "https://startuphistory.org/c/ledgy.com"
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    "description": "Manage your Cap Table, not your Excel! Ledgy is the single place to track the complete history of your shares, manage your ESOPs and model detailed financing rounds. Enjoy a guaranteed error-free cap ",
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    {
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      "variants": [
        {
          "headline": "The missing accounting software for your cap table",
          "subhead": "Manage your Cap Table, not your Excel! Ledgy is the single place to track the complete history of your shares, manage your ESOPs and model detailed financing rounds. Enjoy a guaranteed error-free cap ",
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      "headline": "The missing accounting software for your cap table",
      "subhead": "Manage your Cap Table, not your Excel! Ledgy is the single place to track the complete history of your shares, manage your ESOPs and model detailed financing rounds. Enjoy a guaranteed error-free cap ",
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      "headline": "The New Standard in Equity Management",
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          "headline": "Compliant equity management with best-in-class automation",
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        {
          "headline": "‍ Compliant equity management with best-in-class automation ‍",
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      "headline": "‍ Compliant equity management with best-in-class automation ‍",
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        {
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      "seen": {
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        "to": "2019-07-18T12:24:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20190718122436/https://www.ledgy.com/",
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        "to": "2019-07-18T12:24:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20190718122436/https://www.ledgy.com/",
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      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Employee Participation Plans, Cap Table Management, Round & Exit Modeling, Collaboration & Due Diligence, Investor Relations & Portfolio, Crypto Finance AG and Christian Menzi, Sherpany.",
      "between": {
        "from": "2018-08-03T04:17:08.000Z",
        "to": "2019-07-18T12:24:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20190718122436/https://www.ledgy.com/",
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    {
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      "between": {
        "from": "2019-07-18T12:24:36.000Z",
        "to": "2020-08-09T09:17:44.000Z"
      },
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
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      "between": {
        "from": "2019-07-18T12:24:36.000Z",
        "to": "2020-08-09T09:17:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20200809091744/https://ledgy.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
      "n": 8,
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      "kind": "logos",
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      "summary": "Added logos to its homepage: NA-KD, Taxfix, Wefox Group, Codility, VIU Eyewear, yamo and Sherpany.",
      "between": {
        "from": "2019-07-18T12:24:36.000Z",
        "to": "2020-08-09T09:17:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20200809091744/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Equity done right” to “Your equity set for growth”.",
      "between": {
        "from": "2020-08-09T09:17:44.000Z",
        "to": "2021-07-28T02:08:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728020839/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 10,
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      "before_evidence": "https://web.archive.org/web/20200809091744/https://ledgy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-08-09T09:17:44.000Z",
        "to": "2021-07-28T02:08:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728020839/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 11,
      "id": "page-28c846b3163314998577484fe22d44f3a94533b7b7c1a2d77cebbdc3bd42e7cb:644c32a43611b7095f2c50763c4158ac3255dcc9e3c75919170da6b7d948f292:headline:5821190f88e58653",
      "before_evidence": "https://web.archive.org/web/20210728020839/https://ledgy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your equity set for growth” to “The fastest and easiest way for international teams to manage equity.”.",
      "between": {
        "from": "2021-07-28T02:08:39.000Z",
        "to": "2022-07-01T22:17:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701221710/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-644c32a43611b7095f2c50763c4158ac3255dcc9e3c75919170da6b7d948f292:6acc116fa2eb1d1e6a4fdb49733bbb8364aaf8f32134e800cc798a0f1e9f1301:headline:b35b1ed0adb34ac7",
      "before_evidence": "https://web.archive.org/web/20220701221710/https://ledgy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fastest and easiest way for international teams to manage equity.” to “Achieve more together with equity”.",
      "between": {
        "from": "2022-07-01T22:17:10.000Z",
        "to": "2023-10-03T13:29:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20231003132913/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-644c32a43611b7095f2c50763c4158ac3255dcc9e3c75919170da6b7d948f292:6acc116fa2eb1d1e6a4fdb49733bbb8364aaf8f32134e800cc798a0f1e9f1301:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220701221710/https://ledgy.com/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-01T22:17:10.000Z",
        "to": "2023-10-03T13:29:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20231003132913/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 14,
      "id": "page-6acc116fa2eb1d1e6a4fdb49733bbb8364aaf8f32134e800cc798a0f1e9f1301:a2f9393d3b7ed25cd453f70ee537b439c88f9d8332d450364c752b203c12c179:headline:866929e8742962b3",
      "before_evidence": "https://web.archive.org/web/20231003132913/https://ledgy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Achieve more together with equity” to “Compliant equity management with best-in-class automation”.",
      "between": {
        "from": "2023-10-03T13:29:13.000Z",
        "to": "2024-07-14T19:44:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20240714194436/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 15,
      "id": "page-6acc116fa2eb1d1e6a4fdb49733bbb8364aaf8f32134e800cc798a0f1e9f1301:a2f9393d3b7ed25cd453f70ee537b439c88f9d8332d450364c752b203c12c179:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20231003132913/https://ledgy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2023-10-03T13:29:13.000Z",
        "to": "2024-07-14T19:44:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20240714194436/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 16,
      "id": "classifier-2c3def0d28c92e770266e013e61cb0c97cba0731ad4d91c98b759910a3fd8e01:20a15e693b446e1c3e12de9621cfd6a21aaa4468dce3f47f115edb2675c41aa3:repositioning",
      "before_evidence": "https://web.archive.org/web/20250707005135/https://ledgy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “‍ Compliant equity management with best-in-class automation ‍” to “Equity and executive compensation management, unified”.",
      "between": {
        "from": "2025-07-07T00:51:35.000Z",
        "to": "2026-07-13T10:22:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713102257/https://ledgy.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ledgy” company record, https://startuphistory.org/c/ledgy.com"
}