{
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    "name": "LearnPlatform",
    "website": "https://learnplatform.com/",
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  },
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        {
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    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
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          "headline": "Enabling Evidence-based Education Decisions for All",
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      "kind": "hiring",
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      "summary": "Added a careers page.",
      "between": {
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        "to": "2017-04-30T05:05:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20170430050550/http://learnplatform.com:80/?",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: ISTE-2018---International-S.jpg, TBJInnovationAward.png, TechTribute.png, edtech-cooltool-winner-2016.png and aspire-1x.original.jpg.",
      "between": {
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        "to": "2018-07-30T14:53:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20180730145333/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
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    {
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      "id": "page-9b7f3b6aafe084f50d14f32b85630541477d2c25f6dac310869f06bcf353df96:de6c4915e6cd24000a2906ae55b794da1e3d94447f43ff1df38ff603c17df6f5:headline:95dfcb4fabcb0d4c",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Results Matter.” to “The EdTech Effectiveness System”.",
      "between": {
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        "to": "2020-01-03T21:41:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20200103214129/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20180730145333/https://learnplatform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
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      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-07-30T14:53:33.000Z",
        "to": "2020-01-03T21:41:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20200103214129/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-de6c4915e6cd24000a2906ae55b794da1e3d94447f43ff1df38ff603c17df6f5:d5fd60715cbd9b5ad3d99bebadc49b8f7a90702a5ce0fb2bd3e8776213e68815:headline:e167b487e5c116cf",
      "before_evidence": "https://web.archive.org/web/20200103214129/https://learnplatform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The EdTech Effectiveness System” to “Safe, Equitable, Cost-Effective Learning”.",
      "between": {
        "from": "2020-01-03T21:41:29.000Z",
        "to": "2021-01-02T04:46:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20210102044642/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
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    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20200103214129/https://learnplatform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2020-01-03T21:41:29.000Z",
        "to": "2021-01-02T04:46:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20210102044642/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-d5fd60715cbd9b5ad3d99bebadc49b8f7a90702a5ce0fb2bd3e8776213e68815:e0f8757ddf82ea44f38cdc10be515e90480d83218e41559bdcde9de23072cd19:headline:9f44bd00789e2da6",
      "before_evidence": "https://web.archive.org/web/20210102044642/https://learnplatform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Safe, Equitable, Cost-Effective Learning” to “Building a better edtech ecosystem, together.”.",
      "between": {
        "from": "2021-01-02T04:46:42.000Z",
        "to": "2022-07-01T14:47:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701144743/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-e0f8757ddf82ea44f38cdc10be515e90480d83218e41559bdcde9de23072cd19:c75ce2435735e147ed66cabc7eca8c729b9aee6bff525c9f3cbd0c306477ec9f:headline:6a7022d9e85a0995",
      "before_evidence": "https://web.archive.org/web/20220701144743/https://learnplatform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Building a better edtech ecosystem, together.” to “Enabling Evidence-based Education Decisions for All”.",
      "between": {
        "from": "2022-07-01T14:47:43.000Z",
        "to": "2024-02-15T23:41:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240215234139/https://learnplatform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "LearnPlatform shifts messaging and sign-up model",
    "summary": "LearnPlatform has changed its homepage messaging multiple times and altered how visitors access its offering, while also adding a careers page and customer logos. Recent headlines emphasize evidence-based education decisions.",
    "points": [
      {
        "text": "Between January 2008 and April 2017, LearnPlatform added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between April 2017 and July 2018, LearnPlatform added several customer logos, including ISTE-2018---International-S.jpg and aspire-1x.original.jpg, to its homepage.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2018 and January 2020, LearnPlatform changed its homepage headline from “Results Matter.” to “The EdTech Effectiveness System” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2022 and February 2024, LearnPlatform changed its homepage headline to “Enabling Evidence-based Education Decisions for All”.",
        "kind": "fact",
        "changes": [
          8
        ]
      }
    ],
    "written_at": "2026-11-07T21:12:02.932Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LearnPlatform” company record, https://startuphistory.org/c/learnplatform.com"
}