{
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    "name": "Leanplum",
    "website": "https://leanplum.com/",
    "record": "https://startuphistory.org/c/leanplum.com"
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    "headline": "The only fully-integrated optimization solution for mobile apps",
    "description": "Optimize the mission-critical metrics of your app with mobile A/B testing and powerful analytics. Easy to integrate iOS, Android, Unity, HTML5 SDKs + REST API.",
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    "evidence_kind": "internet_archive",
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  "last_checked": "2026-11-06T17:32:20.691Z",
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          "subhead": "Optimize the mission-critical metrics of your app with mobile A/B testing and powerful analytics. Easy to integrate iOS, Android, Unity, HTML5 SDKs + REST API.",
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          "evidence": "https://web.archive.org/web/20150325140821/https://www.leanplum.com/",
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        {
          "headline": "A Single Solution for Mobile ROI",
          "subhead": "Leanplum is a mobile marketing platform that drives app engagement and ROI. Trusted by top brands. Get started today with a free 30 day trial.",
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          "evidence": "https://web.archive.org/web/20170130175931/https://www.leanplum.com/",
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        }
      ],
      "headline": "A Single Solution for Mobile ROI",
      "subhead": "Leanplum is a mobile marketing platform that drives app engagement and ROI. Trusted by top brands. Get started today with a free 30 day trial.",
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      "variants": [
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          "headline": "Multi-Channel Customer Engagement",
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      ],
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      "quote_observed_at": "2025-07-11T06:11:26.000Z",
      "variants": [
        {
          "headline": "Making Mobile Engagement a Piece of 🍰",
          "subhead": "Maximize customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.",
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          "evidence": "https://web.archive.org/web/20220120041450/https://www.leanplum.com/",
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        {
          "headline": "Making Mobile Engagement a Piece of 🍰",
          "subhead": "Maximize customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.",
          "observed_at": "2023-01-04T05:49:56.000Z",
          "evidence": "https://web.archive.org/web/20230104054956/https://www.leanplum.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Making Mobile Engagement a Piece of 🍰",
          "subhead": "Maximize customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.",
          "observed_at": "2024-07-02T10:00:19.000Z",
          "evidence": "https://web.archive.org/web/20240702100019/https://www.leanplum.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Making Mobile Engagement a Piece of 🍰",
          "subhead": "Maximize customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.",
          "observed_at": "2025-07-11T06:11:26.000Z",
          "evidence": "https://web.archive.org/web/20250711061126/https://www.leanplum.com:443/",
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        }
      ],
      "headline": "Making Mobile Engagement a Piece of 🍰",
      "subhead": "Maximize customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.",
      "from": "2022-01-20T04:14:50.000Z",
      "to": "2025-07-11T06:11:26.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250711061126/https://www.leanplum.com:443/",
      "evidence_kind": "internet_archive",
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          "to": "2025-07-11T06:11:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Intelligence in every Interaction",
          "subhead": "Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tool",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://clevertap.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Intelligence in every Interaction",
      "subhead": "Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tool",
      "from": "2026-11-06T17:32:20.691Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 1,
      "evidence": "https://clevertap.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:32:20.691Z"
      },
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  ],
  "changes": [
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      "before_evidence": "https://web.archive.org/web/20150325140821/https://www.leanplum.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The only fully-integrated optimization solution for mobile apps” to “A Single Solution for Mobile ROI”.",
      "between": {
        "from": "2015-03-25T14:08:21.000Z",
        "to": "2017-01-30T17:59:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20170130175931/https://www.leanplum.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-03-25T14:08:21.000Z",
        "to": "2017-01-30T17:59:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20170130175931/https://www.leanplum.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-89ecaf465d631734cb41e87511d15a96ab25e5b78ca7013a7c38e4329556b0ae:4ef540994f74a3226367efecb4ffa24db99120b95b35bc42eb1b80762c0ffd67:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20170130175931/https://www.leanplum.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2017-01-30T17:59:31.000Z",
        "to": "2018-01-21T13:18:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20180121131825/https://www.leanplum.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-89ecaf465d631734cb41e87511d15a96ab25e5b78ca7013a7c38e4329556b0ae:4ef540994f74a3226367efecb4ffa24db99120b95b35bc42eb1b80762c0ffd67:logos:a8f926c7b51fc802",
      "before_evidence": "https://web.archive.org/web/20170130175931/https://www.leanplum.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Grab, NBC and QVC.",
      "between": {
        "from": "2017-01-30T17:59:31.000Z",
        "to": "2018-01-21T13:18:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20180121131825/https://www.leanplum.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-7ee75fce04148af86f6c3c5fdec4d0fa05b4e2967740599f333aab26c64f5d96:936359974475fe6c991e142f82c71bccbab873fbfa5297d2853a302e15121672:headline:93551752990e06d8",
      "before_evidence": "https://web.archive.org/web/20200724030659/https://www.leanplum.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Multi-Channel Customer Engagement” to “Making Mobile Engagement a Piece of 🍰”.",
      "between": {
        "from": "2020-07-24T03:06:59.000Z",
        "to": "2022-01-20T04:14:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120041450/https://www.leanplum.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-6204031cec6e77fd44f84cba83f3695844d90427360a533b9371d27b0cc84dcd:cb5070e14d793ee6b2f67d9dd50004dcc2568ea0b2c7ba4b08f394eb10e5c970:headline:3ec9798ec728a90c",
      "before_evidence": "https://web.archive.org/web/20250711061126/https://www.leanplum.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Making Mobile Engagement a Piece of 🍰” to “Intelligence in every Interaction”.",
      "between": {
        "from": "2025-07-11T06:11:26.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://clevertap.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Leanplum” company record, https://startuphistory.org/c/leanplum.com"
}