{
  "company": {
    "name": "LayUp Technologies",
    "website": "https://layup.co.za/",
    "record": "https://startuphistory.org/c/layup.co.za"
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    "description": "Safe and Secure. Pay via Card or EFT securely online & monitor your monthly payment plan in your LayUp Dashboard",
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  "last_checked": null,
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        {
          "headline": "LayUp - Digital Lay-By Solution for Online & In-store Business",
          "subhead": "A digital payment gateway solution that let’s customers buy without using credit via instalments before receiving the product, interest-free.",
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        {
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      ],
      "headline": "SA's first Digital Lay-By system",
      "subhead": "A digital payment gateway solution that let’s customers buy without using credit via instalments before receiving the product, interest-free.",
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      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2023-01-24T16:28:21.000Z",
      "variants": [
        {
          "headline": "Save Now, Buy Later",
          "subhead": "LayUp Payment Technologies - LayBy Payment Solutions: LayUp is free to use with no interest charged. Simple, smart payments changing the way Africa transacts.",
          "observed_at": "2023-01-24T16:28:21.000Z",
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      ],
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      "to": "2023-01-24T16:28:21.000Z",
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      "evidence": "https://web.archive.org/web/20230124162821/https://layup.co.za/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-24T16:28:21.000Z"
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    {
      "quote_observed_at": "2026-01-01T08:48:05.000Z",
      "variants": [
        {
          "headline": "Lay-By never looked this good!",
          "subhead": "LayUp Payment Technologies - LayBy Payment Solutions: LayUp is free to use with no interest charged. Simple, smart payments changing the way Africa transacts.",
          "observed_at": "2023-12-08T16:45:43.000Z",
          "evidence": "https://web.archive.org/web/20231208164543/https://layup.co.za/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lay-By never looked this good!",
          "subhead": "LayUp Payment Technologies - LayBy Payment Solutions: LayUp is free to use with no interest charged. Simple, smart payments changing the way Africa transacts.",
          "observed_at": "2024-07-11T19:30:09.000Z",
          "evidence": "https://web.archive.org/web/20240711193009/https://layup.co.za/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Lay-By never looked this good!",
          "subhead": "LayUp Payment Technologies - LayBy Payment Solutions: LayUp is free to use with no interest charged. Simple, smart payments changing the way Africa transacts.",
          "observed_at": "2025-01-22T05:18:05.000Z",
          "evidence": "https://web.archive.org/web/20250122051805/https://layup.co.za/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Lay-By never looked this good!",
          "subhead": "LayUp Payment Technologies - LayBy Payment Solutions: LayUp is free to use with no interest charged. Simple, smart payments changing the way Africa transacts.",
          "observed_at": "2026-01-01T08:48:05.000Z",
          "evidence": "https://web.archive.org/web/20260101084805/https://layup.co.za/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lay-By never looked this good!",
      "subhead": "LayUp Payment Technologies - LayBy Payment Solutions: LayUp is free to use with no interest charged. Simple, smart payments changing the way Africa transacts.",
      "from": "2023-12-08T16:45:43.000Z",
      "to": "2026-01-01T08:48:05.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260101084805/https://layup.co.za/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-01-01T08:48:05.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2022-01-24T07:46:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20220124074617/https://layup.co.za/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-78277de91cd3b5a555dfd0f15a3fbf0cd10a670aa917bacaa5993f0230d53b71:0c74c5dedac2ce3d514380ff53f1e682f10964e5e1a03dc0868d7800eebbd8ef:headline:605ae176fdce9a38",
      "before_evidence": "https://web.archive.org/web/20220124074617/https://layup.co.za/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SA's first Digital Lay-By system” to “Save Now, Buy Later”.",
      "between": {
        "from": "2022-01-24T07:46:17.000Z",
        "to": "2023-01-24T16:28:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20230124162821/https://layup.co.za/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20230124162821/https://layup.co.za/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Save Now, Buy Later” to “Lay-By never looked this good!”.",
      "between": {
        "from": "2023-01-24T16:28:21.000Z",
        "to": "2023-12-08T16:45:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20231208164543/https://layup.co.za/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-0c74c5dedac2ce3d514380ff53f1e682f10964e5e1a03dc0868d7800eebbd8ef:12eaf2baeafc4ea1a6a57ae4ba6da13048efb8607d7cbe61a2324a5b6aead40e:logos:90cffde22f20858a",
      "before_evidence": "https://web.archive.org/web/20230124162821/https://layup.co.za/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: cellucity, nwj, tap to pay, pasa, payat and cash.",
      "between": {
        "from": "2023-01-24T16:28:21.000Z",
        "to": "2023-12-08T16:45:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20231208164543/https://layup.co.za/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 5,
      "id": "page-12eaf2baeafc4ea1a6a57ae4ba6da13048efb8607d7cbe61a2324a5b6aead40e:cad3688705f3b74ef77d6cd99c3a54239aa983bc2c92b89a21ca48382b25115e:logos:53b239e90900f2f6",
      "before_evidence": "https://web.archive.org/web/20231208164543/https://layup.co.za/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: istore banner, stuttgroup banner and stuttgroup.",
      "between": {
        "from": "2023-12-08T16:45:43.000Z",
        "to": "2024-07-11T19:30:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240711193009/https://layup.co.za/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LayUp Technologies” company record, https://startuphistory.org/c/layup.co.za"
}