{
  "company": {
    "name": "Lauretta.io",
    "website": "https://lauretta.io/",
    "record": "https://startuphistory.org/c/lauretta.io"
  },
  "status": null,
  "history_since": "2018-01-20T15:55:07.000Z",
  "baseline": {
    "snapshot_id": "7a37dd090238071d51080a977abc821eb5a207e9cc712383bd75c332d9f7db5f",
    "observed_at": "2018-01-20T15:55:07.000Z",
    "headline": null,
    "description": "Storewide Retail Automation",
    "evidence": "https://web.archive.org/web/20180120155507/https://www.lauretta.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-03-10T08:15:33.000Z",
      "variants": [
        {
          "headline": "Insight Beyond Sight",
          "subhead": "Insight Beyond Sight Powered by Artificial Intelligence, Lauretta.io uses existing cameras to infer occupant behaviour and intent that provides insights into Property, Facility, Retail & Security Mana",
          "observed_at": "2023-01-01T05:24:34.000Z",
          "evidence": "https://web.archive.org/web/20230101052434/https://lauretta.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insight Beyond Sight",
          "subhead": "Insight Beyond Sight Unlock Valuable Insights with AI-driven video analytics and predictive solutions using existing cameras Unlock Valuable Insights with AI-driven video analytics and predictive solu",
          "observed_at": "2024-01-11T07:36:14.000Z",
          "evidence": "https://web.archive.org/web/20240111073614/https://lauretta.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insight Beyond Sight",
          "subhead": "Insight Beyond Sight. Unlock Valuable Insights with AI-driven video analytics and predictive solutions using existing cameras.",
          "observed_at": "2025-01-13T21:47:29.000Z",
          "evidence": "https://web.archive.org/web/20250113214729/https://lauretta.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insight Beyond Sight",
          "subhead": "Every Camera is a Source of Predictive Intelligence",
          "observed_at": "2026-03-10T08:15:33.000Z",
          "evidence": "https://web.archive.org/web/20260310081533/https://lauretta.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Insight Beyond Sight",
      "subhead": "Every Camera is a Source of Predictive Intelligence",
      "from": "2023-01-01T05:24:34.000Z",
      "to": "2026-03-10T08:15:33.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260310081533/https://lauretta.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-01T05:24:34.000Z",
          "to": "2026-03-10T08:15:33.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Introducing Groundweave.",
          "subhead": "Lauretta digitizes the physical world with Groundweave, a shared physical data layer for purpose-built Instruments and evidence-led action.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://lauretta.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Introducing Groundweave.",
      "subhead": "Lauretta digitizes the physical world with Groundweave, a shared physical data layer for purpose-built Instruments and evidence-led action.",
      "from": "2026-11-06T17:32:20.691Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 1,
      "evidence": "https://lauretta.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:32:20.691Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-bd9cc53e8e3edb3868c39c0582e11f88e29dfc1d57868d32fc35222433c17807:c69328089f4b53735a6f151e60e896108b3c9eae036d0b509375e44ee6f6a11b:investors:ea01970ca537cfd8",
      "before_evidence": "https://web.archive.org/web/20190205111916/https://www.lauretta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: techstar, lendlease, JLL, resortworld, bgis, nvidia, changi and jtc.",
      "between": {
        "from": "2019-02-05T11:19:16.000Z",
        "to": "2020-08-05T05:14:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200805051412/https://lauretta.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 2,
      "id": "page-d2715b8e16a6c692722424182b73137bb8af5b8edae99a3bb62a2114b482e77b:fec04bce7b8ac9a3034d52c5c6b3cafeca7916bb2ca41bc0e0dfa44502dedc96:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220106051619/https://lauretta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-06T05:16:19.000Z",
        "to": "2023-01-01T05:24:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101052434/https://lauretta.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-931e9bd0d518b7058c7acdae1624c010209ee80c7b3f250442f1ba150b419d7f:02a618ebd7fbf4de82f40e1e43b19c17103d3a05dbc4583f9cd8b0e2110732d3:repositioning",
      "before_evidence": "https://web.archive.org/web/20260310081533/https://lauretta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Insight Beyond Sight” to “Introducing Groundweave.”.",
      "between": {
        "from": "2026-03-10T08:15:33.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://lauretta.io/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lauretta.io” company record, https://startuphistory.org/c/lauretta.io"
}