{
  "company": {
    "name": "Laurels",
    "website": "https://laurels.app/",
    "record": "https://startuphistory.org/c/laurels.app"
  },
  "status": null,
  "history_since": "2023-03-23T18:02:02.000Z",
  "baseline": {
    "snapshot_id": "996424a80ea13f5bfca435b18d447e8b607e419859db98cffe718c69d4574c09",
    "observed_at": "2023-03-23T18:02:02.000Z",
    "headline": "Giving a damn takes more than a #tweet #story #post #reel #snap",
    "description": null,
    "evidence": "https://web.archive.org/web/20230323180202/https://laurels.app/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-09-24T14:18:47.000Z",
      "variants": [
        {
          "headline": "Giving a damn takes more than a #tweet #story #post #reel #snap",
          "subhead": null,
          "observed_at": "2023-03-23T18:02:02.000Z",
          "evidence": "https://web.archive.org/web/20230323180202/https://laurels.app/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": null,
          "observed_at": "2023-09-24T14:18:47.000Z",
          "evidence": "https://web.archive.org/web/20230924141847/https://laurels.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Giving a damn takes more than a #tweet #story #post #reel #snap",
      "subhead": null,
      "from": "2023-03-23T18:02:02.000Z",
      "to": "2023-09-24T14:18:47.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230924141847/https://laurels.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-03-23T18:02:02.000Z",
          "to": "2023-09-24T14:18:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-23T19:47:11.000Z",
      "variants": [
        {
          "headline": "A new way for corporate teams to give back.",
          "subhead": null,
          "observed_at": "2024-02-23T19:47:11.000Z",
          "evidence": "https://web.archive.org/web/20240223194711/https://laurels.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A new way for corporate teams to give back.",
      "subhead": null,
      "from": "2024-02-23T19:47:11.000Z",
      "to": "2024-02-23T19:47:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240223194711/https://laurels.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-23T19:47:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "A pro bono platform for marketing and creative teams.",
          "subhead": null,
          "observed_at": "2024-07-08T23:04:32.000Z",
          "evidence": "https://web.archive.org/web/20240708230432/https://laurels.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A pro bono platform for marketing and creative teams.",
          "subhead": null,
          "observed_at": "2025-01-08T15:50:17.000Z",
          "evidence": "https://web.archive.org/web/20250108155017/https://laurels.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A pro bono platform for marketing and creative teams.",
          "subhead": null,
          "observed_at": "2025-08-05T17:28:13.000Z",
          "evidence": "https://web.archive.org/web/20250805172813/https://www.laurels.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A pro bono platform for marketing and creative teams.",
          "subhead": null,
          "observed_at": "2026-01-20T01:59:45.000Z",
          "evidence": "https://web.archive.org/web/20260120015945/https://www.laurels.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A pro bono platform for marketing and creative teams.",
          "subhead": null,
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://www.laurels.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "A pro bono platform for marketing and creative teams.",
      "subhead": null,
      "from": "2024-07-08T23:04:32.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 5,
      "evidence": "https://www.laurels.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-08T23:04:32.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-9b7a33d1bdf82d6b27539b84b7bd311f514b35de25412fc97afe634777a07e10:f5c257459c21b462cb58651c1df07967f471f579e3e079e6343f2aa3addc0de3:repositioning",
      "before_evidence": "https://web.archive.org/web/20230924141847/https://laurels.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Giving a damn takes more than a #tweet #story #post #reel #snap” to “A new way for corporate teams to give back.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2023-09-24T14:18:47.000Z",
        "to": "2024-02-23T19:47:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223194711/https://laurels.app/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-f5c257459c21b462cb58651c1df07967f471f579e3e079e6343f2aa3addc0de3:cb8278d2aa93968c7973f75cf35c291e7fe7e0740258f0d0cad97d9bf896e6b7:headline:552af775dfede0d7",
      "before_evidence": "https://web.archive.org/web/20240223194711/https://laurels.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A new way for corporate teams to give back.” to “A pro bono platform for marketing and creative teams.”.",
      "between": {
        "from": "2024-02-23T19:47:11.000Z",
        "to": "2024-07-08T23:04:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708230432/https://laurels.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Laurels” company record, https://startuphistory.org/c/laurels.app"
}