{
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    "name": "Laundr",
    "website": "https://laundr.io/",
    "record": "https://startuphistory.org/c/laundr.io"
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    "headline": "Laundry On Your Doorstep",
    "description": "Laundr is an on-demand laundry service in Gainesville, FL.",
    "evidence": "https://web.archive.org/web/20190118122821/http://laundr.io:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
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          "headline": "Laundry On Your Doorstep",
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      "evidence": "https://web.archive.org/web/20190118122821/http://laundr.io:80/",
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        }
      ],
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      "subhead": "Your Laundry picked up, cleaned, folded and delivered in as little as 4 hours! Subscriptions as low as $10 / week! Laundry service near you.",
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      "variants": [
        {
          "headline": "Try Laundr Bombs for FREE!",
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          "evidence": "https://web.archive.org/web/20210724073737/https://www.laundr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Try Laundr Bombs for FREE!",
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      "to": "2021-07-24T07:37:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210724073737/https://www.laundr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "headline": "A Simple Laundry Service for Busy People",
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        }
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      "headline": "A Simple Laundry Service for Busy People",
      "subhead": "Your Laundry picked up, cleaned, folded and delivered in as little as 20 hours! Subscriptions as low as $15 / week! Laundry service near you.",
      "from": "2022-07-06T13:02:08.000Z",
      "to": "2023-09-23T10:52:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230923105258/https://www.laundr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2026-07-12T02:21:56.000Z",
      "variants": [
        {
          "headline": "Look Forward to Laundry Day",
          "subhead": "Laundr is an amazingly simple laundry service. Get your laundry picked up, cleaned, folded and delivered back for just $1.50/lb.",
          "observed_at": "2024-07-17T15:45:06.000Z",
          "evidence": "https://web.archive.org/web/20240717154506/https://www.laundr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Look Forward to Laundry Day",
          "subhead": "Laundr is an amazingly simple laundry service. Get your laundry picked up, cleaned, folded and delivered back for just $1.50/lb.",
          "observed_at": "2025-07-10T17:02:20.000Z",
          "evidence": "https://web.archive.org/web/20250710170220/https://www.laundr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Happy Laundry Day",
          "subhead": "Laundry pickup at your door from $1.99/lb. Expert wash & fold and next-day delivery across Central Florida. Book in 2 minutes. No subscription required.",
          "observed_at": "2026-07-12T02:21:56.000Z",
          "evidence": "https://web.archive.org/web/20260712022156/https://laundr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Happy Laundry Day",
      "subhead": "Laundry pickup at your door from $1.99/lb. Expert wash & fold and next-day delivery across Central Florida. Book in 2 minutes. No subscription required.",
      "from": "2024-07-17T15:45:06.000Z",
      "to": "2026-07-12T02:21:56.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260712022156/https://laundr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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        }
      },
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    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Less laundry. More life together.",
          "subhead": "More time for what matters. Laundry pickup, careful wash & fold, and next-day delivery across Central Florida. From $1.99/lb. No subscription required.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://laundr.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Less laundry. More life together.",
      "subhead": "More time for what matters. Laundry pickup, careful wash & fold, and next-day delivery across Central Florida. From $1.99/lb. No subscription required.",
      "from": "2026-11-06T17:32:20.691Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 1,
      "evidence": "https://laundr.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:32:20.691Z"
      },
      "current": true
    }
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      "id": "page-1bc5b1c8522449428bc646906f6e847a2a000133a3f139b5237735cb6ce34358:c172e4b59beba0f48b017be52d3809d2cc1f55427e417c8ff9e3ca809b6f7d84:headline:b7481b7d6570af18",
      "before_evidence": "https://web.archive.org/web/20190118122821/http://laundr.io:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Laundry On Your Doorstep” to “explore more, stress less”.",
      "between": {
        "from": "2019-01-18T12:28:21.000Z",
        "to": "2020-08-04T22:17:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20200804221722/https://www.laundr.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “explore more, stress less” to “Try Laundr Bombs for FREE!”.",
      "between": {
        "from": "2020-08-04T22:17:22.000Z",
        "to": "2021-07-24T07:37:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20210724073737/https://www.laundr.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Try Laundr Bombs for FREE!” to “A Simple Laundry Service for Busy People”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-07-24T07:37:37.000Z",
        "to": "2022-07-06T13:02:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706130208/https://laundr.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-9a202a8e97ffbbd63512449e05435c21750eca8ff399bac4fb06f803cf367bda:c2fe0cb560fb02c029a2961d1a6751868f95f8281826e1a43a4c0366361cf9e5:headline:60959bdaee6b174a",
      "before_evidence": "https://web.archive.org/web/20230923105258/https://www.laundr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A Simple Laundry Service for Busy People” to “Look Forward to Laundry Day”.",
      "between": {
        "from": "2023-09-23T10:52:58.000Z",
        "to": "2024-07-17T15:45:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240717154506/https://www.laundr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-bc6c8be07a98fe8e3aca4ffa8e38db5295784248b8455e1f05bead6bb3ccb319:c228562bf62dcad1d6687cf07ec0bae40dc48ce6140164e40df5f501546a7ebb:headline:155ef170ba04609b",
      "before_evidence": "https://web.archive.org/web/20260712022156/https://laundr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Happy Laundry Day” to “Less laundry. More life together.”.",
      "between": {
        "from": "2026-07-12T02:21:56.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://laundr.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Laundr” company record, https://startuphistory.org/c/laundr.io"
}