{
  "company": {
    "name": "Launchpad Fitness",
    "website": "https://launchpad.fit/",
    "record": "https://startuphistory.org/c/launchpad.fit"
  },
  "status": null,
  "history_since": "2021-09-28T20:14:15.000Z",
  "baseline": {
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    "headline": "become EXPLOSIVE at-home.",
    "description": null,
    "evidence": "https://web.archive.org/web/20210928201415/https://launchpad.fit/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
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      "quote_observed_at": "2021-09-28T20:14:15.000Z",
      "variants": [
        {
          "headline": "become EXPLOSIVE at-home.",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20210928201415/https://launchpad.fit/",
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      "to": "2021-09-28T20:14:15.000Z",
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      "evidence_kind": "internet_archive",
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      "current": false
    },
    {
      "quote_observed_at": "2022-01-18T10:12:10.000Z",
      "variants": [
        {
          "headline": "sports performance training in your home",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20220118101210/https://launchpad.fit/",
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        }
      ],
      "headline": "sports performance training in your home",
      "subhead": null,
      "from": "2022-01-18T10:12:10.000Z",
      "to": "2022-01-18T10:12:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220118101210/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-18T10:12:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-03T23:43:42.000Z",
      "variants": [
        {
          "headline": "Get Fast. Faster.",
          "subhead": null,
          "observed_at": "2022-07-03T23:43:42.000Z",
          "evidence": "https://web.archive.org/web/20220703234342/https://launchpad.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get Fast. Faster.",
      "subhead": null,
      "from": "2022-07-03T23:43:42.000Z",
      "to": "2022-07-03T23:43:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220703234342/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-03T23:43:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-31T20:01:58.000Z",
      "variants": [
        {
          "headline": "Reach Your Fitness Goals. For Free.",
          "subhead": "The 100% free training app that helps you reach fitness goals you actually care about. B your athleticism, tone your body, grow your 🍑.",
          "observed_at": "2023-01-31T20:01:58.000Z",
          "evidence": "https://web.archive.org/web/20230131200158/https://launchpad.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reach Your Fitness Goals. For Free.",
      "subhead": "The 100% free training app that helps you reach fitness goals you actually care about. B your athleticism, tone your body, grow your 🍑.",
      "from": "2023-01-31T20:01:58.000Z",
      "to": "2023-01-31T20:01:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230131200158/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-31T20:01:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-23T00:55:15.000Z",
      "variants": [
        {
          "headline": "A strength coach for your team In your pocket.",
          "subhead": "Every amateur sports team now has a strength coach. Give every player on your team a chance to reach their athletic potential.",
          "observed_at": "2023-09-23T00:55:15.000Z",
          "evidence": "https://web.archive.org/web/20230923005515/https://launchpad.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A strength coach for your team In your pocket.",
      "subhead": "Every amateur sports team now has a strength coach. Give every player on your team a chance to reach their athletic potential.",
      "from": "2023-09-23T00:55:15.000Z",
      "to": "2023-09-23T00:55:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230923005515/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-23T00:55:15.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-df4c479188251a120c95c19b64410416b03c3f0a2c967ec838eb15f13636bd16:027c839aa905625a3bdafc6c5526de7e965c0eca86bdb136de6c28f0f0a2946b:headline:ef8a194a148b6357",
      "before_evidence": "https://web.archive.org/web/20210928201415/https://launchpad.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “become EXPLOSIVE at-home.” to “sports performance training in your home”.",
      "between": {
        "from": "2021-09-28T20:14:15.000Z",
        "to": "2022-01-18T10:12:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118101210/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-027c839aa905625a3bdafc6c5526de7e965c0eca86bdb136de6c28f0f0a2946b:74160d1699cd293b43b62818654f02fc850e0217ed6490404bf669fb7dbd3633:headline:f1e37964d5e6f665",
      "before_evidence": "https://web.archive.org/web/20220118101210/https://launchpad.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “sports performance training in your home” to “Get Fast. Faster.”.",
      "between": {
        "from": "2022-01-18T10:12:10.000Z",
        "to": "2022-07-03T23:43:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20220703234342/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-027c839aa905625a3bdafc6c5526de7e965c0eca86bdb136de6c28f0f0a2946b:74160d1699cd293b43b62818654f02fc850e0217ed6490404bf669fb7dbd3633:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220118101210/https://launchpad.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-18T10:12:10.000Z",
        "to": "2022-07-03T23:43:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20220703234342/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "classifier-74160d1699cd293b43b62818654f02fc850e0217ed6490404bf669fb7dbd3633:5b9ec48e3a9f7b7b28bd3d654ae6e619f5cb03a5561a5db618deecf3d8b13fe6:repositioning",
      "before_evidence": "https://web.archive.org/web/20220703234342/https://launchpad.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Get Fast. Faster.” to “Reach Your Fitness Goals. For Free.”.",
      "between": {
        "from": "2022-07-03T23:43:42.000Z",
        "to": "2023-01-31T20:01:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20230131200158/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "classifier-5b9ec48e3a9f7b7b28bd3d654ae6e619f5cb03a5561a5db618deecf3d8b13fe6:a5a4a1e951bfea26359485a1ca1f508cc40d9f10c2ece87d2fc651fa50b11cdc:repositioning",
      "before_evidence": "https://web.archive.org/web/20230131200158/https://launchpad.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Reach Your Fitness Goals. For Free.” to “A strength coach for your team In your pocket.”. A classifier read this as a change in its target customer.",
      "between": {
        "from": "2023-01-31T20:01:58.000Z",
        "to": "2023-09-23T00:55:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923005515/https://launchpad.fit/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Launchpad Fitness” company record, https://startuphistory.org/c/launchpad.fit"
}