{
  "company": {
    "name": "LaunchDarkly",
    "website": "https://launchdarkly.com/",
    "record": "https://startuphistory.org/c/launchdarkly.com"
  },
  "status": null,
  "history_since": "2016-12-22T18:58:04.000Z",
  "baseline": {
    "snapshot_id": "265e8c5edad4035e65df3ad95d2616d01a6e57745cf8c6b7d2ff6fe8ca26b988",
    "observed_at": "2016-12-22T18:58:04.000Z",
    "headline": "Manage Feature Flags at Scale",
    "description": "LaunchDarkly is a continuous delivery and feature flags platform that powers developers to build better software faster.",
    "evidence": "https://web.archive.org/web/20161222185804/https://launchdarkly.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-12-22T18:58:04.000Z",
      "variants": [
        {
          "headline": "Manage Feature Flags at Scale",
          "subhead": "LaunchDarkly is a continuous delivery and feature flags platform that powers developers to build better software faster.",
          "observed_at": "2016-12-22T18:58:04.000Z",
          "evidence": "https://web.archive.org/web/20161222185804/https://launchdarkly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Manage Feature Flags at Scale",
      "subhead": "LaunchDarkly is a continuous delivery and feature flags platform that powers developers to build better software faster.",
      "from": "2016-12-22T18:58:04.000Z",
      "to": "2016-12-22T18:58:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161222185804/https://launchdarkly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-12-22T18:58:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-10T16:32:26.000Z",
      "variants": [
        {
          "headline": "Power Continuous Delivery Experimentation Testing in Production DevOps Practices Agile Development at Any Scale",
          "subhead": "Development teams are using feature management as a best practice to separate code deployments from feature releases and control their feature lifecycles from concept to launch to value. LaunchDarkly ",
          "observed_at": "2020-01-10T16:32:26.000Z",
          "evidence": "https://web.archive.org/web/20200110163226/https://launchdarkly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Power Continuous Delivery Experimentation Testing in Production DevOps Practices Agile Development at Any Scale",
      "subhead": "Development teams are using feature management as a best practice to separate code deployments from feature releases and control their feature lifecycles from concept to launch to value. LaunchDarkly ",
      "from": "2020-01-10T16:32:26.000Z",
      "to": "2020-01-10T16:32:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200110163226/https://launchdarkly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-10T16:32:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-05T09:12:29.000Z",
      "variants": [
        {
          "headline": "Guard every release",
          "subhead": "Maximize the value of every software feature through automation and feature management.",
          "observed_at": "2025-01-05T09:12:29.000Z",
          "evidence": "https://web.archive.org/web/20250105091229/https://launchdarkly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Guard every release",
      "subhead": "Maximize the value of every software feature through automation and feature management.",
      "from": "2025-01-05T09:12:29.000Z",
      "to": "2025-01-05T09:12:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250105091229/https://launchdarkly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-05T09:12:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Move at AI speed. Stay in control.",
          "subhead": "LaunchDarkly helps teams safely manage code and AI agents in production with feature flags, progressive delivery, automated rollback, and runtime control.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://launchdarkly.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Move at AI speed. Stay in control.",
      "subhead": "LaunchDarkly helps teams safely manage code and AI agents in production with feature flags, progressive delivery, automated rollback, and runtime control.",
      "from": "2026-11-06T17:32:20.691Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 1,
      "evidence": "https://launchdarkly.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:32:20.691Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-265e8c5edad4035e65df3ad95d2616d01a6e57745cf8c6b7d2ff6fe8ca26b988:6a8e56382dd99dffd8ce5280c4385f206d1f26f42cdd8846708be7b76660a4bb:headline:cb1fe83f0e4005e6",
      "before_evidence": "https://web.archive.org/web/20161222185804/https://launchdarkly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Manage Feature Flags at Scale” to “Power Continuous Delivery Experimentation Testing in Production DevOps Practices Agile Development at Any Scale”.",
      "between": {
        "from": "2016-12-22T18:58:04.000Z",
        "to": "2020-01-10T16:32:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20200110163226/https://launchdarkly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-265e8c5edad4035e65df3ad95d2616d01a6e57745cf8c6b7d2ff6fe8ca26b988:6a8e56382dd99dffd8ce5280c4385f206d1f26f42cdd8846708be7b76660a4bb:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20161222185804/https://launchdarkly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-12-22T18:58:04.000Z",
        "to": "2020-01-10T16:32:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20200110163226/https://launchdarkly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "classifier-37c236f194f46ecb4004767f5418f5af1f012b029c67c43c2a9bea3741727822:a22e9fa0ed3cbd47fe1d2dbb6bd1474bb861bb7993f33e64b1a96e3b1f6d9bda:repositioning",
      "before_evidence": "https://web.archive.org/web/20250105091229/https://launchdarkly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Guard every release” to “Move at AI speed. Stay in control.”.",
      "between": {
        "from": "2025-01-05T09:12:29.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://launchdarkly.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-37c236f194f46ecb4004767f5418f5af1f012b029c67c43c2a9bea3741727822:a22e9fa0ed3cbd47fe1d2dbb6bd1474bb861bb7993f33e64b1a96e3b1f6d9bda:logos:058aee60fb7067f6",
      "before_evidence": "https://web.archive.org/web/20250105091229/https://launchdarkly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Veeam, Hireology, Relay Network, Poka, Dior, Honeycomb and Gamma.",
      "between": {
        "from": "2025-01-05T09:12:29.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://launchdarkly.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LaunchDarkly” company record, https://startuphistory.org/c/launchdarkly.com"
}