{
  "company": {
    "name": "Latte",
    "website": "https://latteconnect.com/",
    "record": "https://startuphistory.org/c/latteconnect.com"
  },
  "status": null,
  "history_since": "2023-03-11T05:38:37.000Z",
  "baseline": {
    "snapshot_id": "fcb447234934867d3a5eeab3b6ecf42c6c4e505c3dde109c5c9252db58d30766",
    "observed_at": "2024-02-23T21:23:40.000Z",
    "headline": "Elevate your mentorship program.",
    "description": "An AI-driven platform that connects you with career mentors.",
    "evidence": "https://web.archive.org/web/20240223212340/https://www.latteconnect.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-08T11:46:52.000Z",
      "variants": [
        {
          "headline": "Elevate your mentorship program.",
          "subhead": "An AI-driven platform that connects you with career mentors.",
          "observed_at": "2024-02-23T21:23:40.000Z",
          "evidence": "https://web.archive.org/web/20240223212340/https://www.latteconnect.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elevate your school's mentorship program.",
          "subhead": "An AI-driven platform that connects you with career mentors.",
          "observed_at": "2025-07-08T11:46:52.000Z",
          "evidence": "https://web.archive.org/web/20250708114652/https://www.latteconnect.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Elevate your school's mentorship program.",
      "subhead": "An AI-driven platform that connects you with career mentors.",
      "from": "2024-02-23T21:23:40.000Z",
      "to": "2025-07-08T11:46:52.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250708114652/https://www.latteconnect.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-23T21:23:40.000Z",
          "to": "2025-07-08T11:46:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Meet your new support staff.",
          "subhead": "Meet your new support staff. Latte's agents take the administrative work off your fundraisers, inside the CRM you already use, and every action waits for your approval.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://www.latteconnect.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Meet your new support staff.",
      "subhead": "Meet your new support staff. Latte's agents take the administrative work off your fundraisers, inside the CRM you already use, and every action waits for your approval.",
      "from": "2026-11-06T17:32:20.691Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 1,
      "evidence": "https://www.latteconnect.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:32:20.691Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-16a68ac8367ff5b1f7b10fa4f6b39236499e7af2cf8d2281ab9eef3215798d09:fcb447234934867d3a5eeab3b6ecf42c6c4e505c3dde109c5c9252db58d30766:repositioning",
      "before_evidence": "https://web.archive.org/web/20230311053837/https://www.latteconnect.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Mentorship for all.” to “Elevate your mentorship program.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2023-03-11T05:38:37.000Z",
        "to": "2024-02-23T21:23:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223212340/https://www.latteconnect.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Latte” company record, https://startuphistory.org/c/latteconnect.com"
}