{
  "company": {
    "name": "Lapel",
    "website": "https://lapel.com/",
    "record": "https://startuphistory.org/c/lapel.com"
  },
  "status": null,
  "history_since": "2010-11-10T10:18:56.000Z",
  "baseline": {
    "snapshot_id": "dafaa10fc0945b56056884648b4c3d93990bfa9df640249d55674d1eaa571e2d",
    "observed_at": "2015-05-28T03:54:44.000Z",
    "headline": "Custom Lapel Pins",
    "description": null,
    "evidence": "https://web.archive.org/web/20150528035444/http://www.lapel.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-07-11T07:25:00.000Z",
      "variants": [
        {
          "headline": "Custom Lapel Pins",
          "subhead": null,
          "observed_at": "2015-05-28T03:54:44.000Z",
          "evidence": "https://web.archive.org/web/20150528035444/http://www.lapel.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Custom Lapel Pins",
          "subhead": null,
          "observed_at": "2015-07-31T07:22:38.000Z",
          "evidence": "https://web.archive.org/web/20150731072238/http://www.lapel.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lapel.com",
          "subhead": null,
          "observed_at": "2016-07-11T07:25:00.000Z",
          "evidence": "https://web.archive.org/web/20160711072500/http://lapel.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lapel.com",
      "subhead": null,
      "from": "2015-05-28T03:54:44.000Z",
      "to": "2016-07-11T07:25:00.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20160711072500/http://lapel.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-05-28T03:54:44.000Z",
          "to": "2016-07-11T07:25:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Setting a new standard for service on the internet.",
          "subhead": "We’re building an interaction operations platform to support every customer touchpoint.",
          "observed_at": "2025-04-16T06:29:02.000Z",
          "evidence": "https://web.archive.org/web/20250416062902/https://lapel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Setting a new standard for service.",
          "subhead": "Interaction operations to support every customer touchpoint.",
          "observed_at": "2026-03-12T04:47:25.000Z",
          "evidence": "https://web.archive.org/web/20260312044725/https://lapel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Setting a new standard for service.",
          "subhead": "Interaction operations to support every customer touchpoint.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://lapel.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Setting a new standard for service.",
      "subhead": "Interaction operations to support every customer touchpoint.",
      "from": "2025-04-16T06:29:02.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 3,
      "evidence": "https://lapel.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-04-16T06:29:02.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ac64955ed0fbd8db8d098842997051d82e0558a1bb8e070f39c16641f617fdf6:957a158019200f06f22cf722272afbf3f3f1fbb7902964656ce3bb4c453257f9:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250416062902/https://lapel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-04-16T06:29:02.000Z",
        "to": "2026-03-12T04:47:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260312044725/https://lapel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-ac64955ed0fbd8db8d098842997051d82e0558a1bb8e070f39c16641f617fdf6:957a158019200f06f22cf722272afbf3f3f1fbb7902964656ce3bb4c453257f9:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20250416062902/https://lapel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-04-16T06:29:02.000Z",
        "to": "2026-03-12T04:47:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260312044725/https://lapel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lapel” company record, https://startuphistory.org/c/lapel.com"
}