{
  "company": {
    "name": "Lama AI",
    "website": "https://lama.ai/",
    "record": "https://startuphistory.org/c/lama.ai"
  },
  "status": null,
  "history_since": "2021-09-08T19:33:42.000Z",
  "baseline": {
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    "observed_at": "2021-09-08T19:33:42.000Z",
    "headline": "lama.ai is for sale",
    "description": "The domain name lama.ai is for sale. Make an offer or buy it now at a set price.",
    "evidence": "https://web.archive.org/web/20210908193342/http://lama.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-09-08T19:33:42.000Z",
      "variants": [
        {
          "headline": "lama.ai is for sale",
          "subhead": "The domain name lama.ai is for sale. Make an offer or buy it now at a set price.",
          "observed_at": "2021-09-08T19:33:42.000Z",
          "evidence": "https://web.archive.org/web/20210908193342/http://lama.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "lama.ai is for sale",
      "subhead": "The domain name lama.ai is for sale. Make an offer or buy it now at a set price.",
      "from": "2021-09-08T19:33:42.000Z",
      "to": "2021-09-08T19:33:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210908193342/http://lama.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-09-08T19:33:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-20T06:14:36.000Z",
      "variants": [
        {
          "headline": "Unlock Business Lending.",
          "subhead": "Meet Lama - Together, we're helping small and medium businesses grow through fair, transparent capital.",
          "observed_at": "2023-07-14T15:25:53.000Z",
          "evidence": "https://web.archive.org/web/20230714152553/https://www.lama.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock Business Lending.",
          "subhead": "Digitize and automate your commercial lending practice, and join the largest embedded finance network for small businesses.",
          "observed_at": "2024-07-13T03:50:12.000Z",
          "evidence": "https://web.archive.org/web/20240713035012/https://www.lama.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Boost Business Lending with Boost Business Lending With GenAI..",
          "subhead": "Digitize and automate your commercial lending practice, and join the largest embedded finance network for small businesses.",
          "observed_at": "2025-01-15T08:23:08.000Z",
          "evidence": "https://web.archive.org/web/20250115082308/https://www.lama.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Boost Business Lending with Boost Business Lending With GenAI..",
          "subhead": "Digitize and automate your commercial lending practice, and join the largest embedded finance network for small businesses.",
          "observed_at": "2025-07-11T11:46:24.000Z",
          "evidence": "https://web.archive.org/web/20250711114624/https://www.lama.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Smarter business lending begins with AI",
          "subhead": "Join America’s community and regional banks leveraging AI-native Loan Origination System to automate 95% of SMB lending, including SBA, CRE, C&I, Ag, and more.",
          "observed_at": "2026-01-20T06:14:36.000Z",
          "evidence": "https://web.archive.org/web/20260120061436/https://www.lama.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smarter business lending begins with AI",
      "subhead": "Join America’s community and regional banks leveraging AI-native Loan Origination System to automate 95% of SMB lending, including SBA, CRE, C&I, Ag, and more.",
      "from": "2023-07-14T15:25:53.000Z",
      "to": "2026-01-20T06:14:36.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260120061436/https://www.lama.ai/",
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      "seen": {
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          "to": "2026-01-20T06:14:36.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Originate more. Chase less.",
          "subhead": "Turn messy borrower packages into decision-ready credit memos in 5 minutes. Join community and regional banks leveraging AI to automate 95% of SMB lending, including SBA, CRE, C&I, Ag, and more.",
          "observed_at": "2026-07-15T13:44:21.000Z",
          "evidence": "https://web.archive.org/web/20260715134421/https://www.lama.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Originate more. Chase less.",
          "subhead": "Turn messy borrower packages into decision-ready credit memos in 5 minutes. Join community and regional banks leveraging AI to automate 95% of SMB lending, including SBA, CRE, C&I, Ag, and more.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://www.lama.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Originate more. Chase less.",
      "subhead": "Turn messy borrower packages into decision-ready credit memos in 5 minutes. Join community and regional banks leveraging AI to automate 95% of SMB lending, including SBA, CRE, C&I, Ag, and more.",
      "from": "2026-07-15T13:44:21.000Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 2,
      "evidence": "https://www.lama.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-15T13:44:21.000Z",
          "to": "2026-11-06T17:32:20.691Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-490744d4a567e920e42a9a8638339a24a7ac42ed45a6b183601e00efe46871c1:eff7edaed8da61f491b1e6054c7a4b4663db98a98e7fe476bf3f321a67d502ed:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220925115224/https://www.lama.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-09-25T11:52:24.000Z",
        "to": "2023-01-27T06:14:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230127061459/https://www.lama.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 2,
      "id": "page-eff7edaed8da61f491b1e6054c7a4b4663db98a98e7fe476bf3f321a67d502ed:50b72788ade44690e758a813546195deeb2f19c1cba81b2f20f1c65513c104a5:headline:3bca806320c4d4e3",
      "before_evidence": "https://web.archive.org/web/20230127061459/https://www.lama.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unl o ck” to “Unlock Business Lending.”.",
      "between": {
        "from": "2023-01-27T06:14:59.000Z",
        "to": "2023-07-14T15:25:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714152553/https://www.lama.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-d924c8a9b95396b2086dfa84a2b0d1f091bfe25e0f01e2c02921152e1dca9c62:1b140a378ca2025bd265f20f92a06b3dab18f7daa13da79714ea36e5edbec840:headline:823273f9a0e80fb2",
      "before_evidence": "https://web.archive.org/web/20240713035012/https://www.lama.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock Business Lending.” to “Boost Business Lending with Boost Business Lending With GenAI..”.",
      "between": {
        "from": "2024-07-13T03:50:12.000Z",
        "to": "2025-01-15T08:23:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115082308/https://www.lama.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-6a1aa27c40912755cee077517b764e2d69727e731e8d067a24f2619c146a373a:549252ac922e5f7d59909d218df057899da4181becd305374a903ed777e251e4:headline:c9b2a015c6edcb02",
      "before_evidence": "https://web.archive.org/web/20260120061436/https://www.lama.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smarter business lending begins with AI” to “Originate more. Chase less.”.",
      "between": {
        "from": "2026-01-20T06:14:36.000Z",
        "to": "2026-07-15T13:44:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715134421/https://www.lama.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Lama AI updates homepage messaging on business lending",
    "summary": "Lama AI has changed its homepage headlines several times and added a statement about SOC 2 compliance. The latest homepage headline emphasizes originating more and chasing less.",
    "points": [
      {
        "text": "Between September 2022 and January 2023, Lama AI’s homepage began stating SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2023 and July 2023, Lama AI changed its homepage headline to “Unlock Business Lending.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and January 2025, Lama AI updated its homepage headline to “Boost Business Lending with Boost Business Lending With GenAI..”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Lama AI changed its homepage headline from “Smarter business lending begins with AI” to “Originate more. Chase less.”",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:09:11.896Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lama AI” company record, https://startuphistory.org/c/lama.ai"
}