{
  "company": {
    "name": "Lacework",
    "website": "https://lacework.com/",
    "record": "https://startuphistory.org/c/lacework.com"
  },
  "status": null,
  "history_since": "2009-09-02T15:10:18.000Z",
  "baseline": {
    "snapshot_id": "5536013ddc4c68b4448292af258ba3aae557357d503fc770e1025ab4f0a95a41",
    "observed_at": "2009-09-02T15:10:18.000Z",
    "headline": "lacework.com: The Leading Sewing Site on the Net",
    "description": null,
    "evidence": "https://web.archive.org/web/20090902151018/http://www.lacework.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2013-06-03T07:32:45.000Z",
      "variants": [
        {
          "headline": "lacework.com: The Leading Sewing Site on the Net",
          "subhead": null,
          "observed_at": "2009-09-02T15:10:18.000Z",
          "evidence": "https://web.archive.org/web/20090902151018/http://www.lacework.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "LaceWork.com: The Leading Sewing Site on the Net",
          "subhead": null,
          "observed_at": "2013-06-03T07:32:45.000Z",
          "evidence": "https://web.archive.org/web/20130603073245/http://lacework.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "LaceWork.com: The Leading Sewing Site on the Net",
      "subhead": null,
      "from": "2009-09-02T15:10:18.000Z",
      "to": "2013-06-03T07:32:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130603073245/http://lacework.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-09-02T15:10:18.000Z",
          "to": "2013-06-03T07:32:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-05T04:54:08.000Z",
      "variants": [
        {
          "headline": "The industry’s first solution to bring automation, speed, and scale to cloud security",
          "subhead": "Lacework brings automation, speed and scale to cloud security so that your security and DevOps teams can keep data and applications safe in today’s highly dynamic cloud environments.",
          "observed_at": "2018-01-04T08:49:46.000Z",
          "evidence": "https://web.archive.org/web/20180104084946/https://www.lacework.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Security For The Cloud Generation",
          "subhead": "Lacework provides end-to-end cloud security automation for AWS, Azure, and GCP with a comprehensive view of risks across cloud workloads and containers.",
          "observed_at": "2020-07-25T11:10:00.000Z",
          "evidence": "https://web.archive.org/web/20200725111000/https://www.lacework.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Security for DevOps, Containers, and Cloud Environments - Lacework",
          "subhead": "Lacework provides end-to-end cloud security automation for AWS, Azure, and GCP cloud workloads and containers.",
          "observed_at": "2022-01-05T04:54:08.000Z",
          "evidence": "https://web.archive.org/web/20220105045408/https://www.lacework.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Security for DevOps, Containers, and Cloud Environments - Lacework",
      "subhead": "Lacework provides end-to-end cloud security automation for AWS, Azure, and GCP cloud workloads and containers.",
      "from": "2018-01-04T08:49:46.000Z",
      "to": "2022-01-05T04:54:08.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220105045408/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-04T08:49:46.000Z",
          "to": "2022-01-05T04:54:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-02T08:56:05.000Z",
      "variants": [
        {
          "headline": "Secure from code to cloud",
          "subhead": "Need better insight into the security of your cloud environments? Learn how Lacework can automate cloud security, prioritize risks, and help you scale.",
          "observed_at": "2023-07-06T20:31:02.000Z",
          "evidence": "https://web.archive.org/web/20230706203102/https://www.lacework.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unified Security from Code to Cloud",
          "subhead": "Need better insight into the security of your cloud environments? Learn how Lacework can automate cloud security, prioritize risks, and help you scale.",
          "observed_at": "2025-01-02T08:56:05.000Z",
          "evidence": "https://web.archive.org/web/20250102085605/https://www.lacework.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unified Security from Code to Cloud",
      "subhead": "Need better insight into the security of your cloud environments? Learn how Lacework can automate cloud security, prioritize risks, and help you scale.",
      "from": "2023-07-06T20:31:02.000Z",
      "to": "2025-01-02T08:56:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250102085605/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-06T20:31:02.000Z",
          "to": "2025-01-02T08:56:05.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e478ac5f95db9d9020e5b26085368e117d6d4b8e8aada5753d66ccb77b35f1d8:67e71f3ae887aa7e8fbf8ab0f875a49245f2c043ed67cf70018d92ca8ca00fc1:hiring:2d1b4520ce2ef57e",
      "before_evidence": "https://web.archive.org/web/20130603073245/http://lacework.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Recruitee.",
      "between": {
        "from": "2013-06-03T07:32:45.000Z",
        "to": "2018-01-04T08:49:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104084946/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-e478ac5f95db9d9020e5b26085368e117d6d4b8e8aada5753d66ccb77b35f1d8:67e71f3ae887aa7e8fbf8ab0f875a49245f2c043ed67cf70018d92ca8ca00fc1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130603073245/http://lacework.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2013-06-03T07:32:45.000Z",
        "to": "2018-01-04T08:49:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104084946/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-67e71f3ae887aa7e8fbf8ab0f875a49245f2c043ed67cf70018d92ca8ca00fc1:a0ac67a587f1c46ac96d48aa0c2399e42fd564202365fc24e06954b6abd78221:headline:6cf9228dd62ebf0f",
      "before_evidence": "https://web.archive.org/web/20180104084946/https://www.lacework.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The industry’s first solution to bring automation, speed, and scale to cloud security” to “Security For The Cloud Generation”.",
      "between": {
        "from": "2018-01-04T08:49:46.000Z",
        "to": "2020-07-25T11:10:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20200725111000/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d9dcf440031c3e76c606e04807d76ce849d5bb8f0af75f41f4bb200e4c23b395:23b1fa5caf8cef3de8010317e894caa788deca48e95e8b9d0b9e3d1a1309f680:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220105045408/https://www.lacework.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-05T04:54:08.000Z",
        "to": "2023-07-06T20:31:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230706203102/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-d9dcf440031c3e76c606e04807d76ce849d5bb8f0af75f41f4bb200e4c23b395:23b1fa5caf8cef3de8010317e894caa788deca48e95e8b9d0b9e3d1a1309f680:compliance:1e937143af689a25",
      "before_evidence": "https://web.archive.org/web/20220105045408/https://www.lacework.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-01-05T04:54:08.000Z",
        "to": "2023-07-06T20:31:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230706203102/https://www.lacework.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "Lacework updates positioning and highlights compliance",
    "summary": "Lacework adjusted its cloud security messaging, added self-service options, and began highlighting specific compliance standards, alongside a pricing page and job board.",
    "points": [
      {
        "text": "Between June 2013 and January 2018, Lacework opened a job board on Recruitee.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between June 2013 and January 2018, Lacework added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2018 and July 2020, Lacework changed its homepage headline from “The industry’s first solution to bring automation, speed, and scale to cloud security” to “Security For The Cloud Generation”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2022 and July 2023, Lacework added a pricing page and stated HIPAA, ISO 27001 and SOC 2 compliance on its homepage, which may indicate a focus on clearer packaging and regulated use cases.",
        "kind": "interpretation",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:09:06.473Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lacework” company record, https://startuphistory.org/c/lacework.com"
}