{
  "company": {
    "name": "Kubit",
    "website": "https://kubit.ai/",
    "record": "https://startuphistory.org/c/kubit.ai"
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          "subhead": "Transparent Product Analytics with No-ETL integration for Snowflake and BigQuery. Optimize user engagement and retention through Self-Service data insights.",
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        {
          "headline": "Take Control of Your ‍ Product Analytics",
          "subhead": "Transparent Product Analytics with No-ETL integration for Snowflake and BigQuery. Optimize user engagement and retention through Self-Service data insights.",
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      "headline": "Take Control of Your ‍ Product Analytics",
      "subhead": "Transparent Product Analytics with No-ETL integration for Snowflake and BigQuery. Optimize user engagement and retention through Self-Service data insights.",
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      "subhead": "Kubit enables enterprises to optimize their digital products while ensuring data security, compliance, and scalability.",
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      "to": "2024-08-15T08:26:14.000Z",
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      "seen": {
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      "variants": [
        {
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          "subhead": "Kubit’s Agentic Digital Analytics turns your data warehouse into a trusted growth engine – surfacing insights automatically.",
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          "evidence": "https://web.archive.org/web/20260122035619/https://kubit.ai/",
          "evidence_kind": "internet_archive"
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      ],
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      "subhead": "Kubit’s Agentic Digital Analytics turns your data warehouse into a trusted growth engine – surfacing insights automatically.",
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      "to": "2026-01-22T03:56:19.000Z",
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      "seen": {
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      "variants": [
        {
          "headline": "Track agents with user intent and behavior, right where you code.",
          "subhead": "Bridge the gap between product analytics and LLM observability. Kubit maps user behavior, intent and sentiment to LLM traces so you can debug and optimize AI agents where you code.",
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          "evidence": "https://web.archive.org/web/20260706201554/https://kubit.ai/",
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        }
      ],
      "headline": "Track agents with user intent and behavior, right where you code.",
      "subhead": "Bridge the gap between product analytics and LLM observability. Kubit maps user behavior, intent and sentiment to LLM traces so you can debug and optimize AI agents where you code.",
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      "to": "2026-07-06T20:15:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260706201554/https://kubit.ai/",
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      "seen": {
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    },
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      "variants": [
        {
          "headline": "Agent Observability with Behavior Analytics",
          "subhead": "Kubit labels every span and clusters agent runs by path. Funnels, cohorts and trigger signals, queried in Databricks or Snowflake. Request early access.",
          "observed_at": "2026-11-06T17:30:57.361Z",
          "evidence": "https://kubit.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Agent Observability with Behavior Analytics",
      "subhead": "Kubit labels every span and clusters agent runs by path. Funnels, cohorts and trigger signals, queried in Databricks or Snowflake. Request early access.",
      "from": "2026-11-06T17:30:57.361Z",
      "to": "2026-11-06T17:30:57.361Z",
      "captures": 1,
      "evidence": "https://kubit.ai/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Intelligent Behavioral Analytics” to “Take Control of Your ‍ Product Analytics”.",
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        "to": "2022-04-12T13:05:07.000Z"
      },
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      "summary": "Added a pricing page.",
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        "to": "2022-04-12T13:05:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20220412130507/https://www.kubit.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
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      "between": {
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      },
      "evidence": "https://web.archive.org/web/20230202235609/https://www.kubit.ai/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take Control of Your ‍ Product Analytics” to “Get Live Insights with Self-Service”.",
      "between": {
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      },
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      "before_evidence": "https://web.archive.org/web/20230202235609/https://www.kubit.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
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      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-02-02T23:56:09.000Z",
        "to": "2024-01-04T23:32:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104233232/https://kubit.ai/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20240104233232/https://kubit.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2024-08-15T08:26:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815082614/https://kubit.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20260122035619/https://kubit.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unbeatable AI insights into what motivates your customers” to “Track agents with user intent and behavior, right where you code.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-22T03:56:19.000Z",
        "to": "2026-07-06T20:15:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706201554/https://kubit.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20260706201554/https://kubit.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Track agents with user intent and behavior, right where you code.” to “Agent Observability with Behavior Analytics”.",
      "between": {
        "from": "2026-07-06T20:15:54.000Z",
        "to": "2026-11-06T17:30:57.361Z"
      },
      "evidence": "https://kubit.ai/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-3979f5a1bc78e950fe76598c73b8f8084e1540ecdea240915216e8bb2129be3e:c922bbed90767766503228aa330c979542600453ead5783245c6f3e179f25d84:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260706201554/https://kubit.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-07-06T20:15:54.000Z",
        "to": "2026-11-06T17:30:57.361Z"
      },
      "evidence": "https://kubit.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kubit” company record, https://startuphistory.org/c/kubit.ai"
}