{
  "company": {
    "name": "Krucial",
    "website": "https://krucial.com/",
    "record": "https://startuphistory.org/c/krucial.com"
  },
  "status": null,
  "history_since": "2008-11-05T11:24:47.000Z",
  "baseline": {
    "snapshot_id": "5991d7c2869436c56d584de0e92636a425a4f103b86ee337c02254cf37e45a08",
    "observed_at": "2008-11-05T11:24:47.000Z",
    "headline": "Krucial.com - Gerald Christian's Online Portfolio",
    "description": "A New Media design company dedicated to serving all your creative needs.",
    "evidence": "https://web.archive.org/web/20081105112447/http://www.krucial.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2011-01-30T12:24:24.000Z",
      "variants": [
        {
          "headline": "Krucial.com - Gerald Christian's Online Portfolio",
          "subhead": "A New Media design company dedicated to serving all your creative needs.",
          "observed_at": "2008-11-05T11:24:47.000Z",
          "evidence": "https://web.archive.org/web/20081105112447/http://www.krucial.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Gerald Christian - Portfolio",
          "subhead": "Krucial.com is the virtual gallery of Gerald Christian, an experienced graphic, web and multimedia designer in Atlanta Georgia.",
          "observed_at": "2011-01-30T12:24:24.000Z",
          "evidence": "https://web.archive.org/web/20110130122424/http://krucial.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Gerald Christian - Portfolio",
      "subhead": "Krucial.com is the virtual gallery of Gerald Christian, an experienced graphic, web and multimedia designer in Atlanta Georgia.",
      "from": "2008-11-05T11:24:47.000Z",
      "to": "2011-01-30T12:24:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20110130122424/http://krucial.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-11-05T11:24:47.000Z",
          "to": "2011-01-30T12:24:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-05-18T20:17:00.000Z",
      "variants": [
        {
          "headline": "The domain name krucial.com is for sale!",
          "subhead": "The domain name krucial.com is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
          "observed_at": "2018-08-05T01:35:49.000Z",
          "evidence": "https://web.archive.org/web/20180805013549/http://krucial.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "krucial.com",
          "subhead": "Buy and Sell Domains with Dan.com. Discover millions of domain names available for sale. Dan.com keeps you safe.",
          "observed_at": "2022-05-18T20:17:00.000Z",
          "evidence": "https://web.archive.org/web/20220518201700/http://krucial.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "krucial.com",
      "subhead": "Buy and Sell Domains with Dan.com. Discover millions of domain names available for sale. Dan.com keeps you safe.",
      "from": "2018-08-05T01:35:49.000Z",
      "to": "2022-05-18T20:17:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220518201700/http://krucial.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-08-05T01:35:49.000Z",
          "to": "2022-05-18T20:17:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-18T16:38:34.000Z",
      "variants": [
        {
          "headline": "LET’S DIGITIZE THE PLANET",
          "subhead": null,
          "observed_at": "2023-01-18T16:38:34.000Z",
          "evidence": "https://web.archive.org/web/20230118163834/https://www.krucial.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "LET’S DIGITIZE THE PLANET",
      "subhead": null,
      "from": "2023-01-18T16:38:34.000Z",
      "to": "2023-01-18T16:38:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230118163834/https://www.krucial.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-18T16:38:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-15T13:28:16.000Z",
      "variants": [
        {
          "headline": "A business without accurate data is a business with limited potential.",
          "subhead": "Krucial is a cutting-edge digital solutions provider that gives access to mission-critical data for industries with remote and hard-to-reach assets.",
          "observed_at": "2024-01-10T14:09:18.000Z",
          "evidence": "https://web.archive.org/web/20240110140918/https://www.krucial.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A business without accurate data is a business with limited potential.",
          "subhead": "Krucial is a cutting-edge digital solutions provider that gives access to mission-critical data for industries with remote and hard-to-reach assets.",
          "observed_at": "2025-01-15T13:28:16.000Z",
          "evidence": "https://web.archive.org/web/20250115132816/https://www.krucial.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A business without accurate data is a business with limited potential.",
      "subhead": "Krucial is a cutting-edge digital solutions provider that gives access to mission-critical data for industries with remote and hard-to-reach assets.",
      "from": "2024-01-10T14:09:18.000Z",
      "to": "2025-01-15T13:28:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250115132816/https://www.krucial.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-10T14:09:18.000Z",
          "to": "2025-01-15T13:28:16.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7287a6f6ba94f84bc6c7c4d9c37d4d199527ede10a3719d0ea89696f8fa65054:26173a68f90ef65513690163d6cdb1bb12d51b2f212f7cd0badeff4a81458a3a:headline:782095c9a0ab4ed8",
      "before_evidence": "https://web.archive.org/web/20230118163834/https://www.krucial.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “LET’S DIGITIZE THE PLANET” to “A business without accurate data is a business with limited potential.”.",
      "between": {
        "from": "2023-01-18T16:38:34.000Z",
        "to": "2024-01-10T14:09:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110140918/https://www.krucial.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-7287a6f6ba94f84bc6c7c4d9c37d4d199527ede10a3719d0ea89696f8fa65054:26173a68f90ef65513690163d6cdb1bb12d51b2f212f7cd0badeff4a81458a3a:investors:47d4d209cc1ee678",
      "before_evidence": "https://web.archive.org/web/20230118163834/https://www.krucial.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: scottish-enterprise-glasgow, university-of-strathclyde-glasgow, The-Scottish-National-Investment-Bank, SC-, European-Space-Agency, SAIC-CM-Master, Supported-by-CENSIS-_-RGB and uk-space-agency.",
      "between": {
        "from": "2023-01-18T16:38:34.000Z",
        "to": "2024-01-10T14:09:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110140918/https://www.krucial.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Krucial” company record, https://startuphistory.org/c/krucial.com"
}