{
  "company": {
    "name": "Krowd",
    "website": "https://krowdit.com/",
    "record": "https://startuphistory.org/c/krowdit.com"
  },
  "status": null,
  "history_since": "2017-07-30T00:36:26.000Z",
  "baseline": {
    "snapshot_id": "7dbed1e5fe1bfe758d5359afd1f8af6fd5a47516a017fb931ddc1d481207e5f6",
    "observed_at": "2020-09-18T16:42:51.000Z",
    "headline": "Krowd – Offer Bidding Platform",
    "description": "Offer Bidding Platform",
    "evidence": "https://web.archive.org/web/20200918164251/https://www.krowdit.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:30:57.361Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-09-18T16:42:51.000Z",
      "variants": [
        {
          "headline": "Krowd – Offer Bidding Platform",
          "subhead": "Offer Bidding Platform",
          "observed_at": "2020-09-18T16:42:51.000Z",
          "evidence": "https://web.archive.org/web/20200918164251/https://www.krowdit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Krowd – Offer Bidding Platform",
      "subhead": "Offer Bidding Platform",
      "from": "2020-09-18T16:42:51.000Z",
      "to": "2020-09-18T16:42:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200918164251/https://www.krowdit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-09-18T16:42:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-08-04T13:06:57.000Z",
      "variants": [
        {
          "headline": "Connecting you with customers.",
          "subhead": "Krowd enables retailers to define, bid and deliver hyper personalised offers to consumers at scale.",
          "observed_at": "2024-08-04T13:06:57.000Z",
          "evidence": "https://web.archive.org/web/20240804130657/https://www.krowdit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Connecting you with customers.",
      "subhead": "Krowd enables retailers to define, bid and deliver hyper personalised offers to consumers at scale.",
      "from": "2024-08-04T13:06:57.000Z",
      "to": "2024-08-04T13:06:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240804130657/https://www.krowdit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-08-04T13:06:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:30:57.361Z",
      "variants": [
        {
          "headline": "Turning everyday meals into loyalty moments that drive real results.",
          "subhead": null,
          "observed_at": "2026-02-03T13:06:50.000Z",
          "evidence": "https://web.archive.org/web/20260203130650/https://www.krowdit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turning everyday meals into loyalty moments that drive real results.",
          "subhead": "Krowd turns everyday card spend into measurable loyalty — publisher-powered, merchant-funded rewards with no app and no sign-up.",
          "observed_at": "2026-11-06T17:30:57.361Z",
          "evidence": "https://krowd.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Turning everyday meals into loyalty moments that drive real results.",
      "subhead": "Krowd turns everyday card spend into measurable loyalty — publisher-powered, merchant-funded rewards with no app and no sign-up.",
      "from": "2026-02-03T13:06:50.000Z",
      "to": "2026-11-06T17:30:57.361Z",
      "captures": 2,
      "evidence": "https://krowd.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-02-03T13:06:50.000Z",
          "to": "2026-11-06T17:30:57.361Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-74b247fd0c60c0145413357176d8695c2b95fffeb8b24280c905fcc84f5684b3:5f97bacb89fa2a82322b9e8b7765b6afa679b8be77532112d86a5ed4d50e8a1c:headline:533f9f6a0d676ae9",
      "before_evidence": "https://web.archive.org/web/20240804130657/https://www.krowdit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Connecting you with customers.” to “Turning everyday meals into loyalty moments that drive real results.”.",
      "between": {
        "from": "2024-08-04T13:06:57.000Z",
        "to": "2026-02-03T13:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203130650/https://www.krowdit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-74b247fd0c60c0145413357176d8695c2b95fffeb8b24280c905fcc84f5684b3:5f97bacb89fa2a82322b9e8b7765b6afa679b8be77532112d86a5ed4d50e8a1c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240804130657/https://www.krowdit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-08-04T13:06:57.000Z",
        "to": "2026-02-03T13:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203130650/https://www.krowdit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-74b247fd0c60c0145413357176d8695c2b95fffeb8b24280c905fcc84f5684b3:5f97bacb89fa2a82322b9e8b7765b6afa679b8be77532112d86a5ed4d50e8a1c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240804130657/https://www.krowdit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-08-04T13:06:57.000Z",
        "to": "2026-02-03T13:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203130650/https://www.krowdit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Krowd” company record, https://startuphistory.org/c/krowdit.com"
}