{
  "company": {
    "name": "Knowde",
    "website": "https://knowde.com/",
    "record": "https://startuphistory.org/c/knowde.com"
  },
  "status": null,
  "history_since": "2022-01-10T23:35:22.000Z",
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    "headline": "The marketplace for ingredients, polymers and chemistry.",
    "description": "Knowde is the first marketplace for chemicals, polymers and ingredients. Our leading-edge digital capabilities connect thousands of sellers and buyers every day.",
    "evidence": "https://web.archive.org/web/20220110233522/https://www.knowde.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:30:57.361Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "The marketplace for ingredients, polymers and chemistry.",
          "subhead": "Knowde is the first marketplace for chemicals, polymers and ingredients. Our leading-edge digital capabilities connect thousands of sellers and buyers every day.",
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          "evidence": "https://web.archive.org/web/20220110233522/https://www.knowde.com/",
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        {
          "headline": "The easiest way to source ingredients, polymers and chemistry.",
          "subhead": "Knowde is the first marketplace for chemicals, polymers and ingredients. Our leading-edge digital capabilities connect thousands of suppliers and customers every day.",
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          "evidence": "https://web.archive.org/web/20230803052019/https://www.knowde.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The easiest way to source ingredients, polymers and chemistry.",
          "subhead": "Knowde is the first marketplace for chemicals, polymers and ingredients. Our leading-edge digital capabilities connect thousands of suppliers and customers every day.",
          "observed_at": "2025-01-07T09:14:04.000Z",
          "evidence": "https://web.archive.org/web/20250107091404/https://www.knowde.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The easiest way to source ingredients, polymers and chemistry.",
      "subhead": "Knowde is the first marketplace for chemicals, polymers and ingredients. Our leading-edge digital capabilities connect thousands of suppliers and customers every day.",
      "from": "2022-01-10T23:35:22.000Z",
      "to": "2025-01-07T09:14:04.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250107091404/https://www.knowde.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-10T23:35:22.000Z",
          "to": "2025-01-07T09:14:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:30:57.361Z",
      "variants": [
        {
          "headline": "01 Actual Intelligence for Industrial Operations",
          "subhead": "Purpose-built for the chemical industry, Knowde software organizes your data with AI, master data management, custom storefronts, & our central marketplace.",
          "observed_at": "2026-07-14T14:12:24.000Z",
          "evidence": "https://web.archive.org/web/20260714141224/https://www.knowde.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "01 Actual Intelligence for Industrial Operations",
          "subhead": "Purpose-built for the chemical industry, Knowde software organizes your data with AI, master data management, custom storefronts, & our central marketplace.",
          "observed_at": "2026-11-06T17:30:57.361Z",
          "evidence": "https://www.knowde.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "01 Actual Intelligence for Industrial Operations",
      "subhead": "Purpose-built for the chemical industry, Knowde software organizes your data with AI, master data management, custom storefronts, & our central marketplace.",
      "from": "2026-07-14T14:12:24.000Z",
      "to": "2026-11-06T17:30:57.361Z",
      "captures": 2,
      "evidence": "https://www.knowde.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T14:12:24.000Z",
          "to": "2026-11-06T17:30:57.361Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-88096a96988542057d88f1e48346939a5b3312c475806f48e1acdbdd3997ea59:cac5474031ec2f7a4a2c16575fb0de7397fb772963341eb1c292bca388644cf4:customers_added:df31b10168526775",
      "before_evidence": "https://web.archive.org/web/20230803052019/https://www.knowde.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Evonik. Now on Knowde, Advansix, Ingredion. Now on Knowde, ADM. Now on Knowde. and Why Knowde background.",
      "between": {
        "from": "2023-08-03T05:20:19.000Z",
        "to": "2025-01-07T09:14:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250107091404/https://www.knowde.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-cac5474031ec2f7a4a2c16575fb0de7397fb772963341eb1c292bca388644cf4:1428b16550cf34f6da18737551ec2c5db2d14f0ed666a4fd34f737d80de8c3b5:headline:e348faa05e55d6da",
      "before_evidence": "https://web.archive.org/web/20250107091404/https://www.knowde.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The easiest way to source ingredients, polymers and chemistry.” to “01 Actual Intelligence for Industrial Operations”.",
      "between": {
        "from": "2025-01-07T09:14:04.000Z",
        "to": "2026-07-14T14:12:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714141224/https://www.knowde.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-cac5474031ec2f7a4a2c16575fb0de7397fb772963341eb1c292bca388644cf4:1428b16550cf34f6da18737551ec2c5db2d14f0ed666a4fd34f737d80de8c3b5:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250107091404/https://www.knowde.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-07T09:14:04.000Z",
        "to": "2026-07-14T14:12:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714141224/https://www.knowde.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Knowde” company record, https://startuphistory.org/c/knowde.com"
}