{
  "company": {
    "name": "KnowBe4",
    "website": "https://knowbe4.com/",
    "record": "https://startuphistory.org/c/knowbe4.com"
  },
  "status": null,
  "history_since": "2011-01-10T08:06:20.000Z",
  "baseline": {
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    "observed_at": "2011-01-10T08:06:20.000Z",
    "headline": "KnowBe4.com | Internet Security Awareness Training",
    "description": "KnowBe4 is the market leading on-demand Internet Security Awareness Training (ISAT) provider that enables enterprises to quickly solve the increasingly urgent security problem of social engineering.",
    "evidence": "https://web.archive.org/web/20110110080620/http://www.knowbe4.com:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:30:57.361Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "KnowBe4.com | Internet Security Awareness Training",
          "subhead": "KnowBe4 is the market leading on-demand Internet Security Awareness Training (ISAT) provider that enables enterprises to quickly solve the increasingly urgent security problem of social engineering.",
          "observed_at": "2011-01-10T08:06:20.000Z",
          "evidence": "https://web.archive.org/web/20110110080620/http://www.knowbe4.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "KnowBe4.com | Internet Security Awareness Training",
      "subhead": "KnowBe4 is the market leading on-demand Internet Security Awareness Training (ISAT) provider that enables enterprises to quickly solve the increasingly urgent security problem of social engineering.",
      "from": "2011-01-10T08:06:20.000Z",
      "to": "2011-01-10T08:06:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110110080620/http://www.knowbe4.com:80/",
      "evidence_kind": "internet_archive",
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    {
      "quote_observed_at": "2019-07-17T06:56:52.000Z",
      "variants": [
        {
          "headline": "RANSOMWARE. THAT'S WHY.",
          "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
          "observed_at": "2016-01-14T02:10:44.000Z",
          "evidence": "https://web.archive.org/web/20160114021044/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "RANSOMWARE. THAT'S WHY.",
          "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
          "observed_at": "2018-01-09T23:50:40.000Z",
          "evidence": "https://web.archive.org/web/20180109235040/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "RANSOMWARE. THAT'S WHY.",
          "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
          "observed_at": "2019-07-17T06:56:52.000Z",
          "evidence": "https://web.archive.org/web/20190717065652/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "RANSOMWARE. THAT'S WHY.",
      "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
      "from": "2016-01-14T02:10:44.000Z",
      "to": "2019-07-17T06:56:52.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20190717065652/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2019-07-17T06:56:52.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2023-01-06T08:45:38.000Z",
      "variants": [
        {
          "headline": "SECURITY AWARENESS TRAINING",
          "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
          "observed_at": "2021-07-01T14:57:18.000Z",
          "evidence": "https://web.archive.org/web/20210701145718/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "SECURITY AWARENESS TRAINING",
          "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
          "observed_at": "2023-01-06T08:45:38.000Z",
          "evidence": "https://web.archive.org/web/20230106084538/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SECURITY AWARENESS TRAINING",
      "subhead": "KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.",
      "from": "2021-07-01T14:57:18.000Z",
      "to": "2023-01-06T08:45:38.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230106084538/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2023-01-06T08:45:38.000Z"
        }
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      "current": false
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    {
      "quote_observed_at": "2025-01-01T09:02:11.000Z",
      "variants": [
        {
          "headline": "The Future of Human Risk Management is Here",
          "subhead": "KnowBe4 HRM+ is your all-in-one platform for security awareness training, cloud email protection, & more. Trusted by 47 of the top 50 cybersecurity firms.",
          "observed_at": "2025-01-01T09:02:11.000Z",
          "evidence": "https://web.archive.org/web/20250101090211/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Future of Human Risk Management is Here",
      "subhead": "KnowBe4 HRM+ is your all-in-one platform for security awareness training, cloud email protection, & more. Trusted by 47 of the top 50 cybersecurity firms.",
      "from": "2025-01-01T09:02:11.000Z",
      "to": "2025-01-01T09:02:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101090211/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-01T09:02:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:30:57.361Z",
      "variants": [
        {
          "headline": "Secure the Digital Workforce: Human + AI",
          "subhead": "Everything you need to reduce human risk and secure your agents all in one platform: Security Awareness Training, Email Security, Agent Security.",
          "observed_at": "2026-07-02T05:37:56.000Z",
          "evidence": "https://web.archive.org/web/20260702053756/https://www.knowbe4.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Secure the Digital Workforce: Human + AI",
          "subhead": "Everything you need to reduce human risk and secure your agents all in one platform: Security Awareness Training, Email Security, Agent Security.",
          "observed_at": "2026-11-06T17:30:57.361Z",
          "evidence": "https://www.knowbe4.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Secure the Digital Workforce: Human + AI",
      "subhead": "Everything you need to reduce human risk and secure your agents all in one platform: Security Awareness Training, Email Security, Agent Security.",
      "from": "2026-07-02T05:37:56.000Z",
      "to": "2026-11-06T17:30:57.361Z",
      "captures": 2,
      "evidence": "https://www.knowbe4.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:30:57.361Z"
        }
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      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-a09407f8a42b84b9f07d7f4aec4de8192f2153531672a50a5812b028a99c3a89:f9297cc1fb248d888cf8f011088da0ea4b00db1ae4021f9877f969833c6acbe2:pricing:ef162f2c55d8c41b",
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-01-10T08:06:20.000Z",
        "to": "2012-08-15T04:00:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20120815040012/http://www.knowbe4.com:80/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-08-15T04:00:12.000Z",
        "to": "2014-08-27T11:52:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20140827115243/http://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-ee10600f0104c937579a5b21e0466b254f05d8720e5103c49a8ef3c6d04416dd:30b4f094cf6d706d42d44b3e3158bc81947b1a4c24ddef69d2c86869d1a9e5bf:funding:7421ae274611d5df",
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      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Read More 03 Feb World's Most Famous Hacker Raises $8 Million To Play In Billion Dollar Security Awareness Training Market Hi Guys, this …”.",
      "between": {
        "from": "2014-08-27T11:52:43.000Z",
        "to": "2016-01-14T02:10:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20160114021044/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “26,000 customers” on its homepage (was “15,000 customers”).",
      "between": {
        "from": "2018-01-09T23:50:40.000Z",
        "to": "2019-07-17T06:56:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20190717065652/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-74d8f1b0b2de8cedd39f4c91aa02436c740ba0fd73da5647c7259abd009a6066:41514e6d0ca553d532382926f5b1deeeaa72daf6495c47887ef4532cca1a7eb9:headline:27cfba0a50ddeeac",
      "before_evidence": "https://web.archive.org/web/20190717065652/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “RANSOMWARE. THAT'S WHY.” to “SECURITY AWARENESS TRAINING”.",
      "between": {
        "from": "2019-07-17T06:56:52.000Z",
        "to": "2021-07-01T14:57:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701145718/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-74d8f1b0b2de8cedd39f4c91aa02436c740ba0fd73da5647c7259abd009a6066:41514e6d0ca553d532382926f5b1deeeaa72daf6495c47887ef4532cca1a7eb9:traction:d94942b75b043c15",
      "before_evidence": "https://web.archive.org/web/20190717065652/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “37,000 customers” on its homepage (was “26,000 customers”).",
      "between": {
        "from": "2019-07-17T06:56:52.000Z",
        "to": "2021-07-01T14:57:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701145718/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-74d8f1b0b2de8cedd39f4c91aa02436c740ba0fd73da5647c7259abd009a6066:41514e6d0ca553d532382926f5b1deeeaa72daf6495c47887ef4532cca1a7eb9:logos:bb403eeb821485ea",
      "before_evidence": "https://web.archive.org/web/20190717065652/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Inc.500, SaaS100, cyber-catalyst- and CRN Security.",
      "between": {
        "from": "2019-07-17T06:56:52.000Z",
        "to": "2021-07-01T14:57:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701145718/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-41514e6d0ca553d532382926f5b1deeeaa72daf6495c47887ef4532cca1a7eb9:38a5a6ec52185e2c1b174c1fca5bb3e2035cfe906529d2e88d138aeff750411e:traction:008121e82399ffd6",
      "before_evidence": "https://web.archive.org/web/20210701145718/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “50,000 customers” on its homepage (was “37,000 customers”).",
      "between": {
        "from": "2021-07-01T14:57:18.000Z",
        "to": "2023-01-06T08:45:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106084538/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-41514e6d0ca553d532382926f5b1deeeaa72daf6495c47887ef4532cca1a7eb9:38a5a6ec52185e2c1b174c1fca5bb3e2035cfe906529d2e88d138aeff750411e:logos:f4531fd69420ebe5",
      "before_evidence": "https://web.archive.org/web/20210701145718/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: 2022 Customers Choice Badge and 2021 CRN Security.",
      "between": {
        "from": "2021-07-01T14:57:18.000Z",
        "to": "2023-01-06T08:45:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106084538/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "classifier-38a5a6ec52185e2c1b174c1fca5bb3e2035cfe906529d2e88d138aeff750411e:abbfd4d13d26475d66c1afbd9bd7116a08d5ad7e83f3e0dfc32901c2ddf3b718:repositioning",
      "before_evidence": "https://web.archive.org/web/20230106084538/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “SECURITY AWARENESS TRAINING” to “The Future of Human Risk Management is Here”.",
      "between": {
        "from": "2023-01-06T08:45:38.000Z",
        "to": "2025-01-01T09:02:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101090211/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-abbfd4d13d26475d66c1afbd9bd7116a08d5ad7e83f3e0dfc32901c2ddf3b718:50ffdc746bdaa78100501117fa7c9aa1a46bf4a5b2a5abd0cd913d3acd8bfea5:headline:1987c34719360597",
      "before_evidence": "https://web.archive.org/web/20250101090211/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Future of Human Risk Management is Here” to “Secure the Digital Workforce: Human + AI”.",
      "between": {
        "from": "2025-01-01T09:02:11.000Z",
        "to": "2026-07-02T05:37:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702053756/https://www.knowbe4.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-50ffdc746bdaa78100501117fa7c9aa1a46bf4a5b2a5abd0cd913d3acd8bfea5:108a91d2454f3ae76144c8202c47921cbdfbcab250a6b6d711e009b6bd35212e:logos:214431fd9f2ea27a",
      "before_evidence": "https://web.archive.org/web/20260702053756/https://www.knowbe4.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Unicef, SVG_TOPPAN_logo, FirstBank, Panasonic, hood-college, JAL, shields, Secret-Escapes and 2 more.",
      "between": {
        "from": "2026-07-02T05:37:56.000Z",
        "to": "2026-11-06T17:30:57.361Z"
      },
      "evidence": "https://www.knowbe4.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “KnowBe4” company record, https://startuphistory.org/c/knowbe4.com"
}