{
  "company": {
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      "quote_observed_at": "2025-01-08T10:50:45.000Z",
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        {
          "headline": "The design system management platform built for enterprise digital production",
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        "to": "2023-01-27T09:58:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230127095816/https://www.knapsack.cloud/",
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      "between": {
        "from": "2023-01-27T09:58:16.000Z",
        "to": "2024-01-08T09:38:45.000Z"
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      "evidence": "https://web.archive.org/web/20240108093845/https://www.knapsack.cloud/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-customer-logos"
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Knapsack makes design systems scalable and reliable” to “Unlocking the power of design systems at scale”.",
      "between": {
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        "to": "2024-01-08T09:38:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240108093845/https://www.knapsack.cloud/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 10,
      "id": "page-69bd9f3f2a5f1dc0c3cd73a8d3959587c5b4abdebe0f52f9be45c1e2625de90a:f8ef2ab78577e1d1c8fd2d8be3b2b3cdc0af745620245d5fa11029c3c054c955:headline:4b09d011910adbb8",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlocking the power of design systems at scale” to “The design system management platform built for the enterprise”.",
      "between": {
        "from": "2024-01-08T09:38:45.000Z",
        "to": "2024-07-08T23:13:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708231307/https://www.knapsack.cloud/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-c90be4b28a6f8768bae3025a6aca7ad352c611c7729ca38035250ecf4a82d595:72be7de572c0712a8909fd82147849d0718860b54bb3b17c20178e190061940f:headline:cacca27101f3f7c5",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The design system management platform built for enterprise digital production” to “Think it. Ship it - ‍ At enterprise speed and scale.”.",
      "between": {
        "from": "2025-01-08T10:50:45.000Z",
        "to": "2026-01-06T13:46:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260106134630/https://www.knapsack.cloud/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Sondermind, Vistaprint, Opendoor and Shutterfly.",
      "between": {
        "from": "2026-07-12T15:16:08.000Z",
        "to": "2026-11-06T17:30:57.361Z"
      },
      "evidence": "https://www.knapsack.cloud/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 13,
      "id": "classifier-8610eb61cd4f8c3506107279d80c8d6dade0bb229d0cbdab70622e202c4b20cc:08e2bc081a12882d236c0fe9ac8821368cc51b69bc8f1973fb69213cf7a414bf:repositioning",
      "before_evidence": "https://web.archive.org/web/20260712151608/https://www.knapsack.cloud/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Think it. Ship it - ‍ At enterprise speed and scale.” to “Your AI has no idea what good looks like.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-07-12T15:16:08.000Z",
        "to": "2026-11-06T17:30:57.361Z"
      },
      "evidence": "https://www.knapsack.cloud/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 14,
      "id": "page-8610eb61cd4f8c3506107279d80c8d6dade0bb229d0cbdab70622e202c4b20cc:08e2bc081a12882d236c0fe9ac8821368cc51b69bc8f1973fb69213cf7a414bf:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260712151608/https://www.knapsack.cloud/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-07-12T15:16:08.000Z",
        "to": "2026-11-06T17:30:57.361Z"
      },
      "evidence": "https://www.knapsack.cloud/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Knapsack” company record, https://startuphistory.org/c/knapsack.cloud"
}