{
  "company": {
    "name": "Klasha",
    "website": "https://klasha.com/",
    "record": "https://startuphistory.org/c/klasha.com"
  },
  "status": null,
  "history_since": "2018-11-21T15:48:21.000Z",
  "baseline": {
    "snapshot_id": "3308ee5c4cc61830e5bf7808fde0564b710cf6249b79fec00a09223147a1075b",
    "observed_at": "2018-11-21T15:48:21.000Z",
    "headline": "hey girl, join the squad!",
    "description": "Shop the latest women's fashion at Klasha. Offering the latest in super stylish and affordable fashion, we ship fast globally. Klasha provides women's clothing, boutiques, in USA, Nigeria, Naija, onli",
    "evidence": "https://web.archive.org/web/20181121154821/https://www.klasha.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:30:57.361Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-19T03:37:11.000Z",
      "variants": [
        {
          "headline": "hey girl, join the squad!",
          "subhead": "Shop the latest women's fashion at Klasha. Offering the latest in super stylish and affordable fashion, we ship fast globally. Klasha provides women's clothing, boutiques, in USA, Nigeria, Naija, onli",
          "observed_at": "2018-11-21T15:48:21.000Z",
          "evidence": "https://web.archive.org/web/20181121154821/https://www.klasha.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "hey girl, join the squad!",
          "subhead": "Shop the latest women's fashion at Klasha. Offering the latest in super stylish and affordable women's fashion, we ship fast globally.",
          "observed_at": "2019-07-19T03:37:11.000Z",
          "evidence": "https://web.archive.org/web/20190719033711/https://www.klasha.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "hey girl, join the squad!",
      "subhead": "Shop the latest women's fashion at Klasha. Offering the latest in super stylish and affordable women's fashion, we ship fast globally.",
      "from": "2018-11-21T15:48:21.000Z",
      "to": "2019-07-19T03:37:11.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190719033711/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2019-07-19T03:37:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-02-27T06:10:18.000Z",
      "variants": [
        {
          "headline": "Buy & sell easily online across Africa with Klasha.",
          "subhead": "Klasha - Beautiful technology powering commerce solutions for Africa",
          "observed_at": "2021-02-27T06:10:18.000Z",
          "evidence": "https://web.archive.org/web/20210227061018/https://www.klasha.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Buy & sell easily online across Africa with Klasha.",
      "subhead": "Klasha - Beautiful technology powering commerce solutions for Africa",
      "from": "2021-02-27T06:10:18.000Z",
      "to": "2021-02-27T06:10:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210227061018/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-02-27T06:10:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-03T06:14:34.000Z",
      "variants": [
        {
          "headline": "Borderless payments for commerce in Africa",
          "subhead": "At Klasha, we're simplifying borderless payments for commerce in Africa. We help merchants worldwide sell online to Africa and receive payments in local African currencies while enjoying super fast la",
          "observed_at": "2022-01-24T16:21:42.000Z",
          "evidence": "https://web.archive.org/web/20220124162142/https://www.klasha.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cross-border commerce solutions for Africa",
          "subhead": "Your cross-border payments solution. Send and receive funds, get your virtual dollar card, pay your suppliers all over the globe, and more.",
          "observed_at": "2022-07-03T06:14:34.000Z",
          "evidence": "https://web.archive.org/web/20220703061434/https://klasha.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cross-border commerce solutions for Africa",
      "subhead": "Your cross-border payments solution. Send and receive funds, get your virtual dollar card, pay your suppliers all over the globe, and more.",
      "from": "2022-01-24T16:21:42.000Z",
      "to": "2022-07-03T06:14:34.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220703061434/https://klasha.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-07-03T06:14:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T01:36:44.000Z",
      "variants": [
        {
          "headline": "Spend internationally from Africa",
          "subhead": "Technology company building cross-border commerce solutions for African consumers wanting to make international payments for goods and services from the continent and international businesses wanting…",
          "observed_at": "2023-07-02T01:36:44.000Z",
          "evidence": "https://web.archive.org/web/20230702013644/https://klasha.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Spend internationally from Africa",
      "subhead": "Technology company building cross-border commerce solutions for African consumers wanting to make international payments for goods and services from the continent and international businesses wanting…",
      "from": "2023-07-02T01:36:44.000Z",
      "to": "2023-07-02T01:36:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230702013644/https://klasha.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-02T01:36:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-11T06:23:00.000Z",
      "variants": [
        {
          "headline": "Global trade, local payments",
          "subhead": "Klasha provides frictionless cross-border payment solutions for businesses. We power businesses to sell to and from emerging markets in their local currencies.",
          "observed_at": "2024-07-06T14:28:53.000Z",
          "evidence": "https://web.archive.org/web/20240706142853/https://www.klasha.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Global trade, local payments",
          "subhead": "Klasha provides frictionless cross-border payment solutions for businesses. We power businesses to sell to and from emerging markets in their local currencies.",
          "observed_at": "2025-07-11T06:23:00.000Z",
          "evidence": "https://web.archive.org/web/20250711062300/https://www.klasha.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Global trade, local payments",
      "subhead": "Klasha provides frictionless cross-border payment solutions for businesses. We power businesses to sell to and from emerging markets in their local currencies.",
      "from": "2024-07-06T14:28:53.000Z",
      "to": "2025-07-11T06:23:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250711062300/https://www.klasha.com",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-07-11T06:23:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:30:57.361Z",
      "variants": [
        {
          "headline": "Send money to Asia from Africa easily",
          "subhead": "Klasha provides frictionless cross-border payment solutions for businesses. We power businesses to sell to and from emerging markets in their local currencies.",
          "observed_at": "2026-10-02T17:39:49.000Z",
          "evidence": "https://web.archive.org/web/20261002173949/https://www.klasha.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Send money to Asia from Africa easily",
          "subhead": "Klasha provides frictionless cross-border payment solutions for businesses. We power businesses to sell to and from emerging markets in their local currencies.",
          "observed_at": "2026-11-06T17:30:57.361Z",
          "evidence": "https://www.klasha.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Send money to Asia from Africa easily",
      "subhead": "Klasha provides frictionless cross-border payment solutions for businesses. We power businesses to sell to and from emerging markets in their local currencies.",
      "from": "2026-10-02T17:39:49.000Z",
      "to": "2026-11-06T17:30:57.361Z",
      "captures": 2,
      "evidence": "https://www.klasha.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-02T17:39:49.000Z",
          "to": "2026-11-06T17:30:57.361Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3308ee5c4cc61830e5bf7808fde0564b710cf6249b79fec00a09223147a1075b:aa9b4caf951c5cd78587cd8b660857cb080f5c078591abc65b7b0e337a72d427:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20181121154821/https://www.klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-11-21T15:48:21.000Z",
        "to": "2019-07-19T03:37:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20190719033711/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-aa9b4caf951c5cd78587cd8b660857cb080f5c078591abc65b7b0e337a72d427:6a5c4cd141c951b03ebf5dae242fa8e16e78b20b31cad1b6c5fff48457c87765:headline:572a7f844efb7495",
      "before_evidence": "https://web.archive.org/web/20190719033711/https://www.klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “hey girl, join the squad!” to “Buy & sell easily online across Africa with Klasha.”.",
      "between": {
        "from": "2019-07-19T03:37:11.000Z",
        "to": "2021-02-27T06:10:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210227061018/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-6a5c4cd141c951b03ebf5dae242fa8e16e78b20b31cad1b6c5fff48457c87765:154696a181299cf4abb8d58bef6e0943debad990608dc4416b73285fe5d1af56:repositioning",
      "before_evidence": "https://web.archive.org/web/20210227061018/https://www.klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Buy & sell easily online across Africa with Klasha.” to “Borderless payments for commerce in Africa”.",
      "between": {
        "from": "2021-02-27T06:10:18.000Z",
        "to": "2022-01-24T16:21:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20220124162142/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-6a5c4cd141c951b03ebf5dae242fa8e16e78b20b31cad1b6c5fff48457c87765:154696a181299cf4abb8d58bef6e0943debad990608dc4416b73285fe5d1af56:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20210227061018/https://www.klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2021-02-27T06:10:18.000Z",
        "to": "2022-01-24T16:21:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20220124162142/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 5,
      "id": "page-154696a181299cf4abb8d58bef6e0943debad990608dc4416b73285fe5d1af56:bcfff3e732987ff23f10b93dd02e15ddab63e7f6271c8708ed1e686fcd01fd63:compliance:01ceb6d50d157ff9",
      "before_evidence": "https://web.archive.org/web/20220124162142/https://www.klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and PCI DSS compliance on its homepage.",
      "between": {
        "from": "2022-01-24T16:21:42.000Z",
        "to": "2022-07-03T06:14:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20220703061434/https://klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 6,
      "id": "page-bcfff3e732987ff23f10b93dd02e15ddab63e7f6271c8708ed1e686fcd01fd63:735e012a71c27237ddc4a1b6c5835f6fb5696d7a8da062f3dbfcd657a7685d65:headline:ee8e7d6f36cbf6a7",
      "before_evidence": "https://web.archive.org/web/20220703061434/https://klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Cross-border commerce solutions for Africa” to “Spend internationally from Africa”.",
      "between": {
        "from": "2022-07-03T06:14:34.000Z",
        "to": "2023-07-02T01:36:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702013644/https://klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "classifier-735e012a71c27237ddc4a1b6c5835f6fb5696d7a8da062f3dbfcd657a7685d65:6e250ec492d6c412151f9559ffabe009c8f14f9c4606bf0960cf5af7193a0d05:repositioning",
      "before_evidence": "https://web.archive.org/web/20230702013644/https://klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Spend internationally from Africa” to “Global trade, local payments”. A classifier read this as a change in its core product and its target customer (from consumers to business operations teams).",
      "between": {
        "from": "2023-07-02T01:36:44.000Z",
        "to": "2024-07-06T14:28:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706142853/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-735e012a71c27237ddc4a1b6c5835f6fb5696d7a8da062f3dbfcd657a7685d65:6e250ec492d6c412151f9559ffabe009c8f14f9c4606bf0960cf5af7193a0d05:compliance:b8a022b233bc0d45",
      "before_evidence": "https://web.archive.org/web/20230702013644/https://klasha.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS compliance on its homepage.",
      "between": {
        "from": "2023-07-02T01:36:44.000Z",
        "to": "2024-07-06T14:28:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706142853/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 9,
      "id": "page-95d6f0a98cf911e284dbb6d02c20e91c4fc57c78d9929a8673c04762b40b09e8:f45c64cd02d06edb58c35b3a0fe3235e9bc9bf7927e613bd43b49bbf80386dba:headline:207093f9c07b62ad",
      "before_evidence": "https://web.archive.org/web/20250711062300/https://www.klasha.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Global trade, local payments” to “Send money to Asia from Africa easily”.",
      "between": {
        "from": "2025-07-11T06:23:00.000Z",
        "to": "2026-10-02T17:39:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002173949/https://www.klasha.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Klasha” company record, https://startuphistory.org/c/klasha.com"
}