{
  "company": {
    "name": "Kindello",
    "website": "https://kindello.com/",
    "record": "https://startuphistory.org/c/kindello.com"
  },
  "status": null,
  "history_since": "2022-08-22T06:02:43.000Z",
  "baseline": {
    "snapshot_id": "d013248948d921c29b5a153b97339c8295c0fc1356bdb47a13c949312e3f831d",
    "observed_at": "2022-08-22T06:02:43.000Z",
    "headline": "Book a visit to any daycare in NZ",
    "description": "Find - compare - book",
    "evidence": "https://web.archive.org/web/20220822060243/https://kindello.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "active-explorers",
            "auckland-council",
            "auckland-kindergartens",
            "beststart",
            "barnados",
            "creative-garden",
            "educare",
            "elc-group",
            "evolve",
            "huttcity",
            "kaitiaki",
            "kindercare",
            "lollipops",
            "new-shoots",
            "pascals",
            "playcentre",
            "provincial",
            "rainbow-corner",
            "Sandpit with plastic shovels",
            "Rainbow wooden stacking toy"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:29:37.533Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:29:37.533Z",
      "variants": [
        {
          "headline": "Book a visit to any daycare in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2022-08-22T06:02:43.000Z",
          "evidence": "https://web.archive.org/web/20220822060243/https://kindello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2023-01-19T12:30:39.000Z",
          "evidence": "https://web.archive.org/web/20230119123039/https://kindello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2023-09-01T21:38:34.000Z",
          "evidence": "https://web.archive.org/web/20230901213834/https://kindello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2024-03-20T21:42:58.000Z",
          "evidence": "https://web.archive.org/web/20240320214258/https://kindello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2024-07-14T10:45:10.000Z",
          "evidence": "https://web.archive.org/web/20240714104510/https://kindello.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2025-02-12T18:05:02.000Z",
          "evidence": "https://web.archive.org/web/20250212180502/https://kindello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2026-06-13T08:28:44.000Z",
          "evidence": "https://web.archive.org/web/20260613082844/https://kindello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a visit to any Early Learning Service in NZ",
          "subhead": "Find - compare - book",
          "observed_at": "2026-11-06T17:29:37.533Z",
          "evidence": "https://kindello.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Book a visit to any Early Learning Service in NZ",
      "subhead": "Find - compare - book",
      "from": "2022-08-22T06:02:43.000Z",
      "to": "2026-11-06T17:29:37.533Z",
      "captures": 8,
      "evidence": "https://kindello.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-08-22T06:02:43.000Z",
          "to": "2026-11-06T17:29:37.533Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d013248948d921c29b5a153b97339c8295c0fc1356bdb47a13c949312e3f831d:004a796c1dd317be99e70e0eb9dd3c56b157d9222cf2fc0b2d3dc56adc5b7a86:customers_added:a2fc88a54f2d3b9b",
      "before_evidence": "https://web.archive.org/web/20220822060243/https://kindello.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: htfk and Kindercare Homepage Advertisement.",
      "between": {
        "from": "2022-08-22T06:02:43.000Z",
        "to": "2023-01-19T12:30:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230119123039/https://kindello.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-004a796c1dd317be99e70e0eb9dd3c56b157d9222cf2fc0b2d3dc56adc5b7a86:d6b7c05d6e21dd6e2a1c1926ffd46d43fc1b2584c975212b4f6ed6cc62350ee3:customers_added:38b64ecaf84538ac",
      "before_evidence": "https://web.archive.org/web/20230119123039/https://kindello.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: cmka.",
      "between": {
        "from": "2023-01-19T12:30:39.000Z",
        "to": "2023-09-01T21:38:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230901213834/https://kindello.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "page-004a796c1dd317be99e70e0eb9dd3c56b157d9222cf2fc0b2d3dc56adc5b7a86:d6b7c05d6e21dd6e2a1c1926ffd46d43fc1b2584c975212b4f6ed6cc62350ee3:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230119123039/https://kindello.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-19T12:30:39.000Z",
        "to": "2023-09-01T21:38:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230901213834/https://kindello.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kindello” company record, https://startuphistory.org/c/kindello.com"
}