{
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      "kind": "headline",
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        "to": "2023-01-04T02:12:30.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "kind": "headline",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unique Data for Frontier AI” to “Build high-quality, trustworthy datasets for powerful AI”.",
      "between": {
        "from": "2025-01-17T11:34:28.000Z",
        "to": "2026-01-15T23:22:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260115232210/https://kili-technology.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
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      "id": "page-aaaa3d0db01145053144ecbbf2012e12ace6cfa2435c210b0db751c60e4f5b20:445756198bab6a44bcc67cdfdbc372ba28ff7f4de4f3e3f3023cfe6cd9ff5152:compliance:1e937143af689a25",
      "before_evidence": "https://web.archive.org/web/20250117113428/https://kili-technology.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-17T11:34:28.000Z",
        "to": "2026-01-15T23:22:10.000Z"
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      "evidence": "https://web.archive.org/web/20260115232210/https://kili-technology.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20260829021021/https://kili-technology.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build high-quality, trustworthy datasets for powerful AI” to “The Expert-in-the-loop Platform for AI Evaluation and Post-Training Models”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-08-29T02:10:21.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://kili-technology.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kili Technology” company record, https://startuphistory.org/c/kili-technology.com"
}