{
  "company": {
    "name": "Keye",
    "website": "https://keye.co/",
    "record": "https://startuphistory.org/c/keye.co"
  },
  "status": null,
  "history_since": "2013-10-04T11:05:53.000Z",
  "baseline": {
    "snapshot_id": "7ba0c7492f4a2837cb7ca9bf5db6cb5bbfd816d48a8bd0c3a8853e46236adcee",
    "observed_at": "2016-10-05T14:29:59.000Z",
    "headline": "This Domain name is For Sale!",
    "description": null,
    "evidence": "https://web.archive.org/web/20161005142959/http://keye.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-10-05T14:29:59.000Z",
      "variants": [
        {
          "headline": "This Domain name is For Sale!",
          "subhead": null,
          "observed_at": "2016-10-05T14:29:59.000Z",
          "evidence": "https://web.archive.org/web/20161005142959/http://keye.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "This Domain name is For Sale!",
      "subhead": null,
      "from": "2016-10-05T14:29:59.000Z",
      "to": "2016-10-05T14:29:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161005142959/http://keye.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-05T14:29:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-05T20:11:22.000Z",
      "variants": [
        {
          "headline": "Subscriptions, Unlocked",
          "subhead": null,
          "observed_at": "2023-02-05T20:11:22.000Z",
          "evidence": "https://web.archive.org/web/20230205201122/https://www.keye.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Subscriptions, Unlocked",
      "subhead": null,
      "from": "2023-02-05T20:11:22.000Z",
      "to": "2023-02-05T20:11:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230205201122/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-05T20:11:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-22T11:55:54.000Z",
      "variants": [
        {
          "headline": "Your all-inclusive pass to premium content",
          "subhead": "Your all-inclusive pass to premium content. Keye is the platform that gives you instant access to the resources you need to work, learn and grow your career on your terms.",
          "observed_at": "2023-09-22T11:55:54.000Z",
          "evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your all-inclusive pass to premium content",
      "subhead": "Your all-inclusive pass to premium content. Keye is the platform that gives you instant access to the resources you need to work, learn and grow your career on your terms.",
      "from": "2023-09-22T11:55:54.000Z",
      "to": "2023-09-22T11:55:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-22T11:55:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-02-17T04:02:50.000Z",
      "variants": [
        {
          "headline": "Perform better diligence in less time with AI",
          "subhead": "Perform better diligence in less time with AI. Empower deal teams with cutting edge LLMs. Now in beta.",
          "observed_at": "2024-07-31T20:15:42.000Z",
          "evidence": "https://web.archive.org/web/20240731201542/https://www.keye.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Perform better diligence in less time with AI",
          "subhead": "Perform better diligence in less time with AI. Empower deal teams with cutting edge LLMs. Now in beta.",
          "observed_at": "2025-02-17T04:02:50.000Z",
          "evidence": "https://web.archive.org/web/20250217040250/https://www.keye.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Perform better diligence in less time with AI",
      "subhead": "Perform better diligence in less time with AI. Empower deal teams with cutting edge LLMs. Now in beta.",
      "from": "2024-07-31T20:15:42.000Z",
      "to": "2025-02-17T04:02:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250217040250/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-31T20:15:42.000Z",
          "to": "2025-02-17T04:02:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Built by Investors. Engineered for Alpha.",
          "subhead": "AI-powered due diligence that transforms raw deal files into structured, investor-ready outputs—automating data cuts, running real math, and surfacing insights in minutes, not days.",
          "observed_at": "2026-01-09T01:14:00.000Z",
          "evidence": "https://web.archive.org/web/20260109011400/https://www.keye.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Built by Investors. Engineered for Alpha.",
          "subhead": "AI-powered due diligence that transforms raw deal files into structured, investor-ready outputs—automating data cuts, running real math, and surfacing insights in minutes, not days.",
          "observed_at": "2026-09-16T02:38:24.000Z",
          "evidence": "https://web.archive.org/web/20260916023824/https://www.keye.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Built by Investors. Engineered for Alpha.",
          "subhead": "AI-powered due diligence that transforms raw deal files into structured, investor-ready outputs—automating data cuts, running real math, and surfacing insights in minutes, not days.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.keye.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Built by Investors. Engineered for Alpha.",
      "subhead": "AI-powered due diligence that transforms raw deal files into structured, investor-ready outputs—automating data cuts, running real math, and surfacing insights in minutes, not days.",
      "from": "2026-01-09T01:14:00.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 3,
      "evidence": "https://www.keye.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-09T01:14:00.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-0eded16ef896de12011cd6b31aa6fc25dc66d103d4e3fdaa5288af4754208004:74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:repositioning",
      "before_evidence": "https://web.archive.org/web/20230205201122/https://www.keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Subscriptions, Unlocked” to “Your all-inclusive pass to premium content”.",
      "between": {
        "from": "2023-02-05T20:11:22.000Z",
        "to": "2023-09-22T11:55:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-0eded16ef896de12011cd6b31aa6fc25dc66d103d4e3fdaa5288af4754208004:74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230205201122/https://www.keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-02-05T20:11:22.000Z",
        "to": "2023-09-22T11:55:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-0eded16ef896de12011cd6b31aa6fc25dc66d103d4e3fdaa5288af4754208004:74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230205201122/https://www.keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-02-05T20:11:22.000Z",
        "to": "2023-09-22T11:55:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-0eded16ef896de12011cd6b31aa6fc25dc66d103d4e3fdaa5288af4754208004:74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230205201122/https://www.keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-02-05T20:11:22.000Z",
        "to": "2023-09-22T11:55:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "classifier-74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:ac204dfafd49c7246b2860bc7f9230f0c939f2bddb049671657067ac14b57c8f:repositioning",
      "before_evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your all-inclusive pass to premium content” to “Perform better diligence in less time with AI”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2023-09-22T11:55:54.000Z",
        "to": "2024-07-31T20:15:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20240731201542/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:ac204dfafd49c7246b2860bc7f9230f0c939f2bddb049671657067ac14b57c8f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-09-22T11:55:54.000Z",
        "to": "2024-07-31T20:15:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20240731201542/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:ac204dfafd49c7246b2860bc7f9230f0c939f2bddb049671657067ac14b57c8f:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-09-22T11:55:54.000Z",
        "to": "2024-07-31T20:15:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20240731201542/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-74139527e0b2b275fa5b526b37bde1e10a254cf6ff8f55f4534b30eb9e23b019:ac204dfafd49c7246b2860bc7f9230f0c939f2bddb049671657067ac14b57c8f:traction:472a031a17f6875d",
      "before_evidence": "https://web.archive.org/web/20230922115554/https://keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “25,000 users” on its homepage (was “10,000 users”).",
      "between": {
        "from": "2023-09-22T11:55:54.000Z",
        "to": "2024-07-31T20:15:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20240731201542/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-103bea02b0e96314e8dec129b8ef07de1f54d9d0fa055269e20d18074b09eb6b:efb1e3dd90708ede8ea5223b5c2af6a6fc0e73d09696f61e9d4c8a06e159b15c:headline:cfeca4471d01afaf",
      "before_evidence": "https://web.archive.org/web/20250217040250/https://www.keye.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Perform better diligence in less time with AI” to “Built by Investors. Engineered for Alpha.”.",
      "between": {
        "from": "2025-02-17T04:02:50.000Z",
        "to": "2026-01-09T01:14:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260109011400/https://www.keye.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Keye” company record, https://startuphistory.org/c/keye.co"
}