{
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    "headline": "Responsive Infrastructure for Compliance and Data Security",
    "description": "Responsive Infrastructure for Compliance and Data Security",
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  "live_status": null,
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          "evidence": "https://web.archive.org/web/20201120181128/https://ketch.com/",
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      "subhead": "Responsive Infrastructure for Compliance and Data Security",
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      "to": "2020-11-20T18:11:28.000Z",
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    {
      "quote_observed_at": "2021-07-13T19:57:12.000Z",
      "variants": [
        {
          "headline": "Think Data Privacy & Governance are too complicated? ‍ You're not alone.",
          "subhead": "Making Data Privacy and Governance Simple",
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        }
      ],
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      "variants": [
        {
          "headline": "Trust by design",
          "subhead": "Ketch is the leading data control company for programmatic privacy™, governance, and security. Ketch’s ‘Deploy Once, Comply and Secure Everywhere’™ architecture delivers a comprehensive solution to or",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trust by design",
          "subhead": "The Ketch Trust by Design Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data f",
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      "variants": [
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          "headline": "Next-generation data privacy software",
          "subhead": "Ketch's privacy management software, with its Data Permissioning privacy platform, helps leverage data responsibly for deeper customer engagement and growth.",
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          "evidence": "https://web.archive.org/web/20240714145315/https://www.ketch.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Next-generation data privacy software",
          "subhead": "Ketch's privacy management software, with its Data Permissioning privacy platform, helps leverage data responsibly for deeper customer engagement and growth.",
          "observed_at": "2025-07-13T07:05:10.000Z",
          "evidence": "https://web.archive.org/web/20250713070510/https://www.ketch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DATA PRIVACY SOFTWARE FOR THE AI ERA",
          "subhead": "Ketch is enterprise data privacy management software for consent, DSARs, data mapping, AI and assessments—built for GDPR, CCPA, and US state laws. Start free.",
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          "evidence": "https://web.archive.org/web/20260702201246/https://www.ketch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Move from data privacy software to permissioning infrastructure",
          "subhead": "Ketch is enterprise data privacy management software for consent, DSARs, data mapping, AI and assessments—built for GDPR, CCPA, and US state laws. Start free.",
          "observed_at": "2026-11-06T17:28:16.780Z",
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      ],
      "headline": "Move from data privacy software to permissioning infrastructure",
      "subhead": "Ketch is enterprise data privacy management software for consent, DSARs, data mapping, AI and assessments—built for GDPR, CCPA, and US state laws. Start free.",
      "from": "2024-07-14T14:53:15.000Z",
      "to": "2026-11-06T17:28:16.780Z",
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      "evidence": "https://www.ketch.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:28:16.780Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Responsive Infrastructure for Compliance and Data Security” to “Think Data Privacy & Governance are too complicated? ‍ You're not alone.”.",
      "between": {
        "from": "2020-11-20T18:11:28.000Z",
        "to": "2021-07-13T19:57:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210713195712/https://www.ketch.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Think Data Privacy & Governance are too complicated? ‍ You're not alone.” to “Trust by design”.",
      "between": {
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        "to": "2022-07-13T21:38:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220713213812/https://www.ketch.com/",
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      "n": 3,
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
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      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2022-07-13T21:38:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220713213812/https://www.ketch.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-86c33b40a2874bddac1b7d2b38120d4cc0010022cf979e459f9d4d00420555b5:0a5f74824655489451b58318b0515abe4e98274febb1bfc273f3b40863c9c266:pricing:ef162f2c55d8c41b",
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-13T19:57:12.000Z",
        "to": "2022-07-13T21:38:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220713213812/https://www.ketch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Trust by design” to “Next-generation data privacy software”.",
      "between": {
        "from": "2023-07-01T04:41:02.000Z",
        "to": "2024-07-14T14:53:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20240714145315/https://www.ketch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-3e30dde40acc504db2342cc73b800e335536606c15a816ef1da08fe6d1e31ab9:512e36c255f2a45a27e940d481ed512b81fd56307a270248a07d8ae6b42e7766:headline:a7a06437a90daf37",
      "before_evidence": "https://web.archive.org/web/20260702201246/https://www.ketch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DATA PRIVACY SOFTWARE FOR THE AI ERA” to “Move from data privacy software to permissioning infrastructure”.",
      "between": {
        "from": "2026-07-02T20:12:46.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://www.ketch.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-3e30dde40acc504db2342cc73b800e335536606c15a816ef1da08fe6d1e31ab9:512e36c255f2a45a27e940d481ed512b81fd56307a270248a07d8ae6b42e7766:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20260702201246/https://www.ketch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-02T20:12:46.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://www.ketch.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ketch” company record, https://startuphistory.org/c/ketch.com"
}