{
  "company": {
    "name": "Kestrl: Muslim Money App",
    "website": "https://kestrl.io/",
    "record": "https://startuphistory.org/c/kestrl.io"
  },
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    "headline": "Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.",
    "description": "For people who want to combine their financial needs with personal values to change the world for the better",
    "evidence": "https://web.archive.org/web/20210418200934/https://kestrl.io/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
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          "headline": "Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.",
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          "evidence": "https://web.archive.org/web/20210418200934/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.",
          "subhead": "For people who want to combine their financial needs with personal values to change the world for the better",
          "observed_at": "2021-07-09T18:27:53.000Z",
          "evidence": "https://web.archive.org/web/20210709182753/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.",
          "subhead": "For people who want to combine their financial needs with personal values to change the world for the better",
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          "evidence": "https://web.archive.org/web/20220121202027/https://kestrl.io:443/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.",
          "subhead": "For people who want to combine their financial needs with personal values to change the world for the better",
          "observed_at": "2023-01-29T12:23:57.000Z",
          "evidence": "https://web.archive.org/web/20230129122357/https://kestrl.io:443/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.",
      "subhead": "For people who want to combine their financial needs with personal values to change the world for the better",
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      "to": "2023-01-29T12:23:57.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230129122357/https://kestrl.io:443/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-04-18T20:09:34.000Z",
          "to": "2023-01-29T12:23:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-09-03T13:19:12.000Z",
      "variants": [
        {
          "headline": "Scan the QR Code",
          "subhead": "Muslim money app",
          "observed_at": "2023-09-21T00:01:31.000Z",
          "evidence": "https://web.archive.org/web/20230921000131/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scan the QR Code",
          "subhead": "Muslim money app",
          "observed_at": "2024-02-20T21:33:55.000Z",
          "evidence": "https://web.archive.org/web/20240220213355/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scan the QR Code",
          "subhead": "Muslim money app",
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          "evidence": "https://web.archive.org/web/20240903131912/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Scan the QR Code",
      "subhead": "Muslim money app",
      "from": "2023-09-21T00:01:31.000Z",
      "to": "2024-09-03T13:19:12.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240903131912/https://kestrl.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-09-03T13:19:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Avoid Unethical Companies",
          "subhead": "Helping you to spend, save and grow your wealth without compromising your beliefs",
          "observed_at": "2025-07-11T11:26:08.000Z",
          "evidence": "https://web.archive.org/web/20250711112608/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Avoid Unethical Companies",
          "subhead": "Helping you to spend, save and grow your wealth without compromising your beliefs",
          "observed_at": "2026-01-07T12:56:24.000Z",
          "evidence": "https://web.archive.org/web/20260107125624/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Avoid Unethical Companies",
          "subhead": "Helping you to spend, save and grow your wealth without compromising your beliefs",
          "observed_at": "2026-07-15T01:20:00.000Z",
          "evidence": "https://web.archive.org/web/20260715012000/https://kestrl.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Avoid Unethical Companies",
          "subhead": "Helping you to spend, save and grow your wealth without compromising your beliefs",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://kestrl.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Avoid Unethical Companies",
      "subhead": "Helping you to spend, save and grow your wealth without compromising your beliefs",
      "from": "2025-07-11T11:26:08.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 4,
      "evidence": "https://kestrl.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-11T11:26:08.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-424dd5faeac5df59c876af96088fa35b75cc694c179ed7843d22ce7ded5a1787:3959078381647e4dbe2c344607e492a5b3db02f4ceb07e015264d1dc35edbbb6:logos:08f79cd9668a6187",
      "before_evidence": "https://web.archive.org/web/20220121202027/https://kestrl.io:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Introducing Kestrl's Eggs!.",
      "between": {
        "from": "2022-01-21T20:20:27.000Z",
        "to": "2023-01-29T12:23:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230129122357/https://kestrl.io:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-3959078381647e4dbe2c344607e492a5b3db02f4ceb07e015264d1dc35edbbb6:a9dd724fe3283500c9004ae038ba53d379ac2ebad23cf54a3abade04393709d4:headline:74cc472ea8acf6ba",
      "before_evidence": "https://web.archive.org/web/20230129122357/https://kestrl.io:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Kestrl. Helping You To Achieve Your Financial Goals Without Compromise.” to “Scan the QR Code”.",
      "between": {
        "from": "2023-01-29T12:23:57.000Z",
        "to": "2023-09-21T00:01:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20230921000131/https://kestrl.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a3b9928b2a92de5ac81965548e57dff8e41ed9c03338658b138a001e38a2b076:92c773bccd8396e0f306d1ef6a90c66f6e56089812db7dea5404c55a66ee16dd:headline:62ed0e4383c80c63",
      "before_evidence": "https://web.archive.org/web/20240903131912/https://kestrl.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Scan the QR Code” to “Avoid Unethical Companies”.",
      "between": {
        "from": "2024-09-03T13:19:12.000Z",
        "to": "2025-07-11T11:26:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711112608/https://kestrl.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-a0780bbc0b8224083c64277ec46795c3f6fa772a35461ef9d5bd703f5c36ed52:b20f0873c77ef6da687a6017b4bba28552c8db2e4ca1c613bd1edd52061d8295:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20260107125624/https://kestrl.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2026-01-07T12:56:24.000Z",
        "to": "2026-07-15T01:20:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715012000/https://kestrl.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kestrl: Muslim Money App” company record, https://startuphistory.org/c/kestrl.io"
}