{
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    "website": "https://kensai.ai/",
    "record": "https://startuphistory.org/c/kensai.ai"
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    "description": "Kensai is the enterprise intelligence layer for health & wellness brands. Replace fragmented spreadsheets with continuous portfolio monitoring and innovation management.",
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      "to": "2026-11-06T17:28:16.780Z",
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      "kind": "repositioning",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “International expansion for regulated consumer products. Decided in days, not months.” to “For health & wellness retail and brand teams building AI that shoppers can actually trust.”. A classifier read this as a change in its core product and its target customer.",
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        "to": "2026-11-06T17:28:16.780Z"
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      "evidence": "https://kensai.ai/",
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      "basis": "classifier",
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    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kensai” company record, https://startuphistory.org/c/kensai.ai"
}