{
  "company": {
    "name": "Keepit",
    "website": "https://keepit.com/",
    "record": "https://startuphistory.org/c/keepit.com"
  },
  "status": null,
  "history_since": "2008-11-12T15:51:09.000Z",
  "baseline": {
    "snapshot_id": "ce14f12f94dca1028801d1c8bb79fb1a7306a0de81bf4540be9c59627fd2883b",
    "observed_at": "2008-11-12T15:51:09.000Z",
    "headline": null,
    "description": "keepit.com - Award winning simple backup for home users and small business owners.",
    "evidence": "https://web.archive.org/web/20081112155109/https://www.keepit.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-01-19T10:34:32.000Z",
      "variants": [
        {
          "headline": "Online Backup",
          "subhead": "Keepit.com is online backup",
          "observed_at": "2011-07-05T00:07:58.000Z",
          "evidence": "https://web.archive.org/web/20110705000758/http://www.keepit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online Backup",
          "subhead": "Keepit.com is online backup",
          "observed_at": "2013-08-26T17:54:26.000Z",
          "evidence": "https://web.archive.org/web/20130826175426/http://www.keepit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online Backup",
          "subhead": "Keepit.com is online backup",
          "observed_at": "2015-02-10T00:46:21.000Z",
          "evidence": "https://web.archive.org/web/20150210004621/http://www.keepit.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Office 365 backup",
          "subhead": null,
          "observed_at": "2017-01-19T10:34:32.000Z",
          "evidence": "https://web.archive.org/web/20170119103432/https://www.keepit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Office 365 backup",
      "subhead": null,
      "from": "2011-07-05T00:07:58.000Z",
      "to": "2017-01-19T10:34:32.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20170119103432/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-07-05T00:07:58.000Z",
          "to": "2017-01-19T10:34:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-06T01:34:16.000Z",
      "variants": [
        {
          "headline": "What is Keepit?",
          "subhead": "The industry leader in SaaS data protection for Office 365, Google Apps and Salesforce. Keepit is the industry leader in Cloud to Cloud Backup and SaaS workload protection.",
          "observed_at": "2019-01-06T01:34:16.000Z",
          "evidence": "https://web.archive.org/web/20190106013416/https://www.keepit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What is Keepit?",
      "subhead": "The industry leader in SaaS data protection for Office 365, Google Apps and Salesforce. Keepit is the industry leader in Cloud to Cloud Backup and SaaS workload protection.",
      "from": "2019-01-06T01:34:16.000Z",
      "to": "2019-01-06T01:34:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190106013416/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-06T01:34:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-03T00:14:41.000Z",
      "variants": [
        {
          "headline": "Protecting SaaS data from cloud services like Microsoft 365 is your responsibility.",
          "subhead": "The industry leader in SaaS data protection for Office 365, Google Apps and Salesforce. Keepit is the industry leader in Cloud to Cloud Backup and SaaS workload protection.",
          "observed_at": "2021-01-25T11:05:51.000Z",
          "evidence": "https://web.archive.org/web/20210125110551/https://www.keepit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Protecting SaaS data in cloud services like Microsoft 365 is your responsibility.",
          "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our products and start your free 14-day trial.",
          "observed_at": "2022-07-03T00:14:41.000Z",
          "evidence": "https://web.archive.org/web/20220703001441/https://www.keepit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Protecting SaaS data in cloud services like Microsoft 365 is your responsibility.",
      "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our products and start your free 14-day trial.",
      "from": "2021-01-25T11:05:51.000Z",
      "to": "2022-07-03T00:14:41.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220703001441/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-25T11:05:51.000Z",
          "to": "2022-07-03T00:14:41.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-05T01:14:37.000Z",
      "variants": [
        {
          "headline": "Is your data important enough to keep?",
          "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our next-level data protection services",
          "observed_at": "2024-07-05T01:14:37.000Z",
          "evidence": "https://web.archive.org/web/20240705011437/https://www.keepit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Is your data important enough to keep?",
      "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our next-level data protection services",
      "from": "2024-07-05T01:14:37.000Z",
      "to": "2024-07-05T01:14:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240705011437/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-05T01:14:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Keepit | Dedicated Cloud Data Protection for all SaaS apps",
          "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our next-level SaaS data protection services",
          "observed_at": "2026-07-12T12:07:53.000Z",
          "evidence": "https://web.archive.org/web/20260712120753/https://www.keepit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Keepit | Dedicated Cloud Data Protection for all SaaS apps",
          "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our next-level SaaS data protection services",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.keepit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Keepit | Dedicated Cloud Data Protection for all SaaS apps",
      "subhead": "The Keepit Cloud is the most cost-effective solution on the market with 20+ years of experience. Learn more about our next-level SaaS data protection services",
      "from": "2026-07-12T12:07:53.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 2,
      "evidence": "https://www.keepit.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-12T12:07:53.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ce14f12f94dca1028801d1c8bb79fb1a7306a0de81bf4540be9c59627fd2883b:5cc373daf2fda8e8018ef9cd3502fd6d3164cc0fbdb57704153ce66ded78271f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20081112155109/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2008-11-12T15:51:09.000Z",
        "to": "2011-07-05T00:07:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20110705000758/http://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-ce14f12f94dca1028801d1c8bb79fb1a7306a0de81bf4540be9c59627fd2883b:5cc373daf2fda8e8018ef9cd3502fd6d3164cc0fbdb57704153ce66ded78271f:logos:780e32a0730596ff",
      "before_evidence": "https://web.archive.org/web/20081112155109/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: IBM, Dankort and JCB.",
      "between": {
        "from": "2008-11-12T15:51:09.000Z",
        "to": "2011-07-05T00:07:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20110705000758/http://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-943fd377b0083e38ebc712cc1802c55ac4d896c90dc3120be443b796f4a40124:94f7d1748748bfe35cac1759dacb62b042a81f7e3a2554baaf6bc1ef2eee8772:repositioning",
      "before_evidence": "https://web.archive.org/web/20150210004621/http://www.keepit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Online Backup” to “Office 365 backup”.",
      "between": {
        "from": "2015-02-10T00:46:21.000Z",
        "to": "2017-01-19T10:34:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20170119103432/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "classifier-94f7d1748748bfe35cac1759dacb62b042a81f7e3a2554baaf6bc1ef2eee8772:5d3ca24d34b37bd3bcb4972c04ab1e6cf76cbe19fae66d5ff8840619fbc420ab:repositioning",
      "before_evidence": "https://web.archive.org/web/20170119103432/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Office 365 backup” to “What is Keepit?”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2017-01-19T10:34:32.000Z",
        "to": "2019-01-06T01:34:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20190106013416/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-5d3ca24d34b37bd3bcb4972c04ab1e6cf76cbe19fae66d5ff8840619fbc420ab:79cd3db30fe3aa243b72f0c6a90901a96ab9749a83b5cdb504d8651f97251ada:headline:efeda4609d62fe98",
      "before_evidence": "https://web.archive.org/web/20190106013416/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What is Keepit?” to “Protecting SaaS data from cloud services like Microsoft 365 is your responsibility.”.",
      "between": {
        "from": "2019-01-06T01:34:16.000Z",
        "to": "2021-01-25T11:05:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20210125110551/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-5d3ca24d34b37bd3bcb4972c04ab1e6cf76cbe19fae66d5ff8840619fbc420ab:79cd3db30fe3aa243b72f0c6a90901a96ab9749a83b5cdb504d8651f97251ada:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190106013416/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-06T01:34:16.000Z",
        "to": "2021-01-25T11:05:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20210125110551/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 7,
      "id": "page-5d3ca24d34b37bd3bcb4972c04ab1e6cf76cbe19fae66d5ff8840619fbc420ab:79cd3db30fe3aa243b72f0c6a90901a96ab9749a83b5cdb504d8651f97251ada:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20190106013416/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-01-06T01:34:16.000Z",
        "to": "2021-01-25T11:05:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20210125110551/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 8,
      "id": "page-525b714d6bb343fef3e259a4cbb35f5fa93c66ecc446c9560d454dcc228fb11a:84d9892a3ff10a62ff4c141dcd7f631f15d482b13a8893b70371a8c30471254d:headline:8bff3d2078421a28",
      "before_evidence": "https://web.archive.org/web/20220703001441/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Protecting SaaS data in cloud services like Microsoft 365 is your responsibility.” to “Is your data important enough to keep?”.",
      "between": {
        "from": "2022-07-03T00:14:41.000Z",
        "to": "2024-07-05T01:14:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705011437/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-525b714d6bb343fef3e259a4cbb35f5fa93c66ecc446c9560d454dcc228fb11a:84d9892a3ff10a62ff4c141dcd7f631f15d482b13a8893b70371a8c30471254d:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220703001441/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-03T00:14:41.000Z",
        "to": "2024-07-05T01:14:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705011437/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-84d9892a3ff10a62ff4c141dcd7f631f15d482b13a8893b70371a8c30471254d:7c8a59b0899dde881a10cb5d90d5281a8ba97bfd68ff8cf009839486769973f1:compliance:f312045fbb71fe35",
      "before_evidence": "https://web.archive.org/web/20240705011437/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2024-07-05T01:14:37.000Z",
        "to": "2026-07-12T12:07:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712120753/https://www.keepit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 11,
      "id": "page-7c8a59b0899dde881a10cb5d90d5281a8ba97bfd68ff8cf009839486769973f1:ec257713a58ba2e2513e5539ecc6b35fc010bcd477e3e676c41742c7e3062814:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260712120753/https://www.keepit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-12T12:07:53.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://www.keepit.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Keepit” company record, https://startuphistory.org/c/keepit.com"
}