{
  "company": {
    "name": "Keen IO",
    "website": "https://keen.io/",
    "record": "https://startuphistory.org/c/keen.io"
  },
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  "live_status": null,
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          "headline": "Record every action your users take.",
          "subhead": "mobile metrics analytics social gaming keen",
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        {
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      "headline": "Custom analytics shouldn't be a pain in the backend.",
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          "headline": "Create intelligent apps",
          "subhead": "Keen IO is a set of powerful APIs that allow you to stream, compute, and visualize events from anything connected to the internet.",
          "observed_at": "2017-01-19T08:12:45.000Z",
          "evidence": "https://web.archive.org/web/20170119081245/https://keen.io/",
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      ],
      "headline": "Create intelligent apps",
      "subhead": "Keen IO is a set of powerful APIs that allow you to stream, compute, and visualize events from anything connected to the internet.",
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      ],
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      "subhead": "Keen IO is a set of powerful APIs that allow you to stream, compute, and visualize events from anything connected to the internet.",
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    {
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      "variants": [
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          "subhead": "Keen gives you powerful in-product analytics fast that takes your product to the next level with acquiring, engaging, and retaining customers.",
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          "evidence": "https://web.archive.org/web/20200223014435/https://keen.io/",
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      ],
      "headline": "The Complete Event Data Management Solution",
      "subhead": "Keen gives you powerful in-product analytics fast that takes your product to the next level with acquiring, engaging, and retaining customers.",
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    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "The Fully Managed Event Streaming Platform",
          "subhead": "Keen is a fully managed event streaming platform built on Apache Kafka. Start streaming in minutes with 30 days free.",
          "observed_at": "2021-07-05T02:02:12.000Z",
          "evidence": "https://web.archive.org/web/20210705020212/https://keen.io/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "The Fully Managed Event Streaming Platform",
          "subhead": "Keen is a fully managed event streaming platform built on Apache Kafka. Start streaming in minutes with 30 days free.",
          "observed_at": "2023-07-04T12:59:36.000Z",
          "evidence": "https://web.archive.org/web/20230704125936/https://keen.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Fully Managed Event Streaming Platform",
          "subhead": "Keen is a fully managed event streaming platform built on Apache Kafka. Start streaming in minutes with 30 days free.",
          "observed_at": "2025-01-02T18:46:01.000Z",
          "evidence": "https://web.archive.org/web/20250102184601/https://keen.io/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "The Fully Managed Event Streaming Platform",
          "subhead": "Keen is a fully managed event streaming platform built on Apache Kafka. Start streaming in minutes with 30 days free.",
          "observed_at": "2026-07-02T15:59:59.000Z",
          "evidence": "https://web.archive.org/web/20260702155959/https://keen.io/",
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        {
          "headline": "The Fully Managed Event Streaming Platform",
          "subhead": "Keen is a fully managed event streaming platform built on Apache Kafka. Start streaming in minutes with 30 days free.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://keen.io/",
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      ],
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      "to": "2026-11-06T17:28:16.780Z",
      "captures": 5,
      "evidence": "https://keen.io/",
      "evidence_kind": "live_capture",
      "seen": {
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Record every action your users take.” to “The API for Custom Analytics”.",
      "between": {
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        "to": "2013-07-31T14:17:49.000Z"
      },
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      "before_evidence": "https://web.archive.org/web/20120216210942/http://keen.io:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2013-07-31T14:17:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20130731141749/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-5294fd70d4e81fb0512cd371427add3c666bd071e07d53c4f9ff3a420bb24ddf:4c43351e38364ccdc9e91ac9130a227b2290d84d600d1139a7bb8da5735ee01c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130731141749/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2015-01-10T18:26:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20150110182633/https://keen.io/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20150110182633/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Custom analytics shouldn't be a pain in the backend.” to “Create intelligent apps”.",
      "between": {
        "from": "2015-01-10T18:26:33.000Z",
        "to": "2017-01-19T08:12:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20170119081245/https://keen.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20150110182633/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-01-10T18:26:33.000Z",
        "to": "2017-01-19T08:12:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20170119081245/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-4a00721c80a6df44ebc1513050a33537e689645dd7e2a04ef18301590e01d50b:7dd0ee33646f11b88fdf57b51a3a6d0563a628aeec41977fe32e1c6dbf8ca135:headline:f9fd1ceaea5f2363",
      "before_evidence": "https://web.archive.org/web/20170119081245/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create intelligent apps” to “Fast, flexible analytics for your users”.",
      "between": {
        "from": "2017-01-19T08:12:45.000Z",
        "to": "2018-07-09T21:53:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20180709215304/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-4a00721c80a6df44ebc1513050a33537e689645dd7e2a04ef18301590e01d50b:7dd0ee33646f11b88fdf57b51a3a6d0563a628aeec41977fe32e1c6dbf8ca135:traction:4927148fcf748134",
      "before_evidence": "https://web.archive.org/web/20170119081245/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “5,000+ companies” on its homepage (was “3,500 companies”).",
      "between": {
        "from": "2017-01-19T08:12:45.000Z",
        "to": "2018-07-09T21:53:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20180709215304/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "classifier-7dd0ee33646f11b88fdf57b51a3a6d0563a628aeec41977fe32e1c6dbf8ca135:216203904364ca1e397df04c344959b0d22b7c262f2064c148bb226f70eeb921:repositioning",
      "before_evidence": "https://web.archive.org/web/20180709215304/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Fast, flexible analytics for your users” to “The Complete Event Data Management Solution”.",
      "between": {
        "from": "2018-07-09T21:53:04.000Z",
        "to": "2020-02-23T01:44:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20200223014435/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "classifier-216203904364ca1e397df04c344959b0d22b7c262f2064c148bb226f70eeb921:d618474c101e96b13b2e824fa689bc7b2c40eb3897c5c20a7f8c7ee1f6fe55ed:repositioning",
      "before_evidence": "https://web.archive.org/web/20200223014435/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Complete Event Data Management Solution” to “The Fully Managed Event Streaming Platform”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2020-02-23T01:44:35.000Z",
        "to": "2021-07-05T02:02:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210705020212/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-5fbe96851501e95734fb1e2267ac2a202cdae2c9afbdb611e703690aba5b370b:618500f33d6d0a89a1de1bfbe8a0352819dc761f5d8fbe583ae48a022a93b74f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250102184601/https://keen.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-02T18:46:01.000Z",
        "to": "2026-07-02T15:59:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702155959/https://keen.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Keen IO” company record, https://startuphistory.org/c/keen.io"
}