{
  "company": {
    "name": "Keboola",
    "website": "https://keboola.com/",
    "record": "https://startuphistory.org/c/keboola.com"
  },
  "status": null,
  "history_since": "2009-05-02T12:54:39.000Z",
  "baseline": {
    "snapshot_id": "d0e631656dda4e1f4146710b71db57ac8591733b1b6ea113bb6593dad1144630",
    "observed_at": "2009-05-02T12:54:39.000Z",
    "headline": "Keboola - Cooperate effectively!",
    "description": "Keboola - Cooperate effectively!",
    "evidence": "https://web.archive.org/web/20090502125439/http://www.keboola.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-05-02T12:54:39.000Z",
      "variants": [
        {
          "headline": "Keboola - Cooperate effectively!",
          "subhead": "Keboola - Cooperate effectively!",
          "observed_at": "2009-05-02T12:54:39.000Z",
          "evidence": "https://web.archive.org/web/20090502125439/http://www.keboola.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Keboola - Cooperate effectively!",
      "subhead": "Keboola - Cooperate effectively!",
      "from": "2009-05-02T12:54:39.000Z",
      "to": "2009-05-02T12:54:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20090502125439/http://www.keboola.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2009-05-02T12:54:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-01-09T23:44:59.000Z",
      "variants": [
        {
          "headline": "Let’s Dive into Data.",
          "subhead": null,
          "observed_at": "2017-01-09T23:44:59.000Z",
          "evidence": "https://web.archive.org/web/20170109234459/https://www.keboola.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let’s Dive into Data.",
      "subhead": null,
      "from": "2017-01-09T23:44:59.000Z",
      "to": "2017-01-09T23:44:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170109234459/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-01-09T23:44:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-29T04:23:19.000Z",
      "variants": [
        {
          "headline": "A new way to acquire, aggregate and distribute data to teams",
          "subhead": null,
          "observed_at": "2018-07-29T04:23:19.000Z",
          "evidence": "https://web.archive.org/web/20180729042319/https://www.keboola.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A new way to acquire, aggregate and distribute data to teams",
      "subhead": null,
      "from": "2018-07-29T04:23:19.000Z",
      "to": "2018-07-29T04:23:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180729042319/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-29T04:23:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-05T07:13:46.000Z",
      "variants": [
        {
          "headline": "Join our newsletter",
          "subhead": "A dataops platform built to set up data practitioners for success. Sign up today for a free 14 day trial.",
          "observed_at": "2020-07-03T18:12:42.000Z",
          "evidence": "https://web.archive.org/web/20200703181242/https://www.keboola.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Join our newsletter",
          "subhead": "A dataops platform built to set up data practitioners for success. Sign up today and create a free account!",
          "observed_at": "2022-07-05T07:13:46.000Z",
          "evidence": "https://web.archive.org/web/20220705071346/https://www.keboola.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join our newsletter",
      "subhead": "A dataops platform built to set up data practitioners for success. Sign up today and create a free account!",
      "from": "2020-07-03T18:12:42.000Z",
      "to": "2022-07-05T07:13:46.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220705071346/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-03T18:12:42.000Z",
          "to": "2022-07-05T07:13:46.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-02T18:17:45.000Z",
      "variants": [
        {
          "headline": "Self-Service Data Operations Platform",
          "subhead": "Keboola: All-in-one data platform, 700+ integrations, AI tools. Empower your teams with self-serviced data reports. Start your free project today.",
          "observed_at": "2024-07-02T18:17:45.000Z",
          "evidence": "https://web.archive.org/web/20240702181745/https://www.keboola.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Self-Service Data Operations Platform",
      "subhead": "Keboola: All-in-one data platform, 700+ integrations, AI tools. Empower your teams with self-serviced data reports. Start your free project today.",
      "from": "2024-07-02T18:17:45.000Z",
      "to": "2024-07-02T18:17:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240702181745/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-02T18:17:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Your board wants AI. Your data isn't ready.",
          "subhead": "Your board wants AI. Your data isn't ready. Keboola is the governed data foundation CFOs deploy before AI — live in eight weeks.",
          "observed_at": "2026-08-01T13:37:04.000Z",
          "evidence": "https://web.archive.org/web/20260801133704/https://www.keboola.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your board wants AI. Your data isn't ready.",
          "subhead": "Your board wants AI. Your data isn't ready. Keboola is the governed data foundation CFOs deploy before AI — live in eight weeks.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.keboola.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your board wants AI. Your data isn't ready.",
      "subhead": "Your board wants AI. Your data isn't ready. Keboola is the governed data foundation CFOs deploy before AI — live in eight weeks.",
      "from": "2026-08-01T13:37:04.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 2,
      "evidence": "https://www.keboola.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-01T13:37:04.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5f5025eaeee6a914ae48defece2d4b72d3e149824e6d65e98678c5281bec41a0:f03587e383b81b65f959164bb19e33b721fcf1dc40dd9c9af3f60bfc35e8472f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20130101194940/http://www.keboola.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-01-01T19:49:40.000Z",
        "to": "2015-01-13T02:41:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20150113024153/http://keboola.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-6377ea2ef818861c7f5d9383b23ba44d884b3ed42f7d600178d9d0c60907b9a6:58e362bc7ae9d734d907e2c6211231099742605b16172ccf7dc37ab8e2c89fc9:headline:38a82231475467f3",
      "before_evidence": "https://web.archive.org/web/20170109234459/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let’s Dive into Data.” to “A new way to acquire, aggregate and distribute data to teams”.",
      "between": {
        "from": "2017-01-09T23:44:59.000Z",
        "to": "2018-07-29T04:23:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180729042319/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-58e362bc7ae9d734d907e2c6211231099742605b16172ccf7dc37ab8e2c89fc9:1edddaa6cbdee2cfae6e19fb37bb305e23912b33facbb0854ccb4e01ed948af5:repositioning",
      "before_evidence": "https://web.archive.org/web/20180729042319/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A new way to acquire, aggregate and distribute data to teams” to “Join our newsletter”.",
      "between": {
        "from": "2018-07-29T04:23:19.000Z",
        "to": "2020-07-03T18:12:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703181242/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-1edddaa6cbdee2cfae6e19fb37bb305e23912b33facbb0854ccb4e01ed948af5:c38e6222cebf8e1681a343f19de38ee6ffb73c3c39a4c19898436dadee978681:customers_added:a7823a8ca844fc09",
      "before_evidence": "https://web.archive.org/web/20200703181242/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Productboard transparent, HomeCredit transparent, Mall Group transparent, Kiwi transparent and BNP Paribas Transparent.",
      "between": {
        "from": "2020-07-03T18:12:42.000Z",
        "to": "2022-07-05T07:13:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705071346/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-1edddaa6cbdee2cfae6e19fb37bb305e23912b33facbb0854ccb4e01ed948af5:c38e6222cebf8e1681a343f19de38ee6ffb73c3c39a4c19898436dadee978681:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200703181242/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-07-03T18:12:42.000Z",
        "to": "2022-07-05T07:13:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705071346/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-c38e6222cebf8e1681a343f19de38ee6ffb73c3c39a4c19898436dadee978681:575e6c2d0998bcc0885eb2318f01fd7fc9d9b626e128ecb2ce86704636dd565b:headline:c2f300aedaac96f2",
      "before_evidence": "https://web.archive.org/web/20220705071346/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join our newsletter” to “Self-Service Data Operations Platform”.",
      "between": {
        "from": "2022-07-05T07:13:46.000Z",
        "to": "2024-07-02T18:17:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702181745/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-575e6c2d0998bcc0885eb2318f01fd7fc9d9b626e128ecb2ce86704636dd565b:ce68b53c044e230d508ecc840aeb7737695546932e8ac3e3931c212951b2acf4:customers_added:202026a7dda1dab1",
      "before_evidence": "https://web.archive.org/web/20240702181745/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Apify, Carvago, Česká spořitelna, CreditInfo, DXC, EmbedIT, Firehouse Subs, Groupon and 13 more.",
      "between": {
        "from": "2024-07-02T18:17:45.000Z",
        "to": "2026-08-01T13:37:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260801133704/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "classifier-575e6c2d0998bcc0885eb2318f01fd7fc9d9b626e128ecb2ce86704636dd565b:ce68b53c044e230d508ecc840aeb7737695546932e8ac3e3931c212951b2acf4:repositioning",
      "before_evidence": "https://web.archive.org/web/20240702181745/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Self-Service Data Operations Platform” to “Your board wants AI. Your data isn't ready.”.",
      "between": {
        "from": "2024-07-02T18:17:45.000Z",
        "to": "2026-08-01T13:37:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260801133704/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-575e6c2d0998bcc0885eb2318f01fd7fc9d9b626e128ecb2ce86704636dd565b:ce68b53c044e230d508ecc840aeb7737695546932e8ac3e3931c212951b2acf4:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240702181745/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-02T18:17:45.000Z",
        "to": "2026-08-01T13:37:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260801133704/https://www.keboola.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-ce68b53c044e230d508ecc840aeb7737695546932e8ac3e3931c212951b2acf4:9bbdd6995cacf09df33edd127bd38c4979f598516ecd807f919cf15da9a88e3d:traction:d7ce75d6fdc53b67",
      "before_evidence": "https://web.archive.org/web/20260801133704/https://www.keboola.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “11 countries” on its homepage (was “9 Countries”).",
      "between": {
        "from": "2026-08-01T13:37:04.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://www.keboola.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Keboola” company record, https://startuphistory.org/c/keboola.com"
}