{
  "company": {
    "name": "Kapwing",
    "website": "https://kapwing.com/",
    "record": "https://startuphistory.org/c/kapwing.com"
  },
  "status": null,
  "history_since": "2019-01-02T08:05:02.000Z",
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    "observed_at": "2019-01-02T08:05:02.000Z",
    "headline": "Kapwing - Create and Edit Video Online",
    "description": "Kapwing is a modern editor for videos, GIFs, and images. Try our free meme maker, resizer, subtitle maker, filters, and more!",
    "evidence": "https://web.archive.org/web/20190102080502/https://www.kapwing.com",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-02T08:05:02.000Z",
      "variants": [
        {
          "headline": "Kapwing - Create and Edit Video Online",
          "subhead": "Kapwing is a modern editor for videos, GIFs, and images. Try our free meme maker, resizer, subtitle maker, filters, and more!",
          "observed_at": "2019-01-02T08:05:02.000Z",
          "evidence": "https://web.archive.org/web/20190102080502/https://www.kapwing.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kapwing - Create and Edit Video Online",
      "subhead": "Kapwing is a modern editor for videos, GIFs, and images. Try our free meme maker, resizer, subtitle maker, filters, and more!",
      "from": "2019-01-02T08:05:02.000Z",
      "to": "2019-01-02T08:05:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190102080502/https://www.kapwing.com",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-02T08:05:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-02T08:00:20.000Z",
      "variants": [
        {
          "headline": "Kapwing - Where Content Creation Happens",
          "subhead": "Kapwing is a modern editor for videos, GIFs, and images. Try our free, online tools including Studio, meme maker, resizer, subtitle maker, filters, and more!",
          "observed_at": "2020-01-02T08:00:20.000Z",
          "evidence": "https://web.archive.org/web/20200102080020/https://www.kapwing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kapwing - Where Content Creation Happens",
      "subhead": "Kapwing is a modern editor for videos, GIFs, and images. Try our free, online tools including Studio, meme maker, resizer, subtitle maker, filters, and more!",
      "from": "2020-01-02T08:00:20.000Z",
      "to": "2020-01-02T08:00:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200102080020/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-02T08:00:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T00:06:50.000Z",
      "variants": [
        {
          "headline": "Reach more people with your content",
          "subhead": "Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 10 million modern creators who trust Kapwing to create, edit, and grow their c",
          "observed_at": "2022-07-01T00:06:50.000Z",
          "evidence": "https://web.archive.org/web/20220701000650/https://www.kapwing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reach more people with your content",
      "subhead": "Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 10 million modern creators who trust Kapwing to create, edit, and grow their c",
      "from": "2022-07-01T00:06:50.000Z",
      "to": "2022-07-01T00:06:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701000650/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T00:06:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-02T00:54:01.000Z",
      "variants": [
        {
          "headline": "Create more content in less time",
          "subhead": "Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 10 million modern creators who trust Kapwing to create, edit, and grow their c",
          "observed_at": "2023-07-01T10:21:43.000Z",
          "evidence": "https://web.archive.org/web/20230701102143/https://www.kapwing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create more content in less time",
          "subhead": "Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 10 million modern creators who trust Kapwing to create, edit, and grow their c",
          "observed_at": "2024-07-12T09:21:59.000Z",
          "evidence": "https://web.archive.org/web/20240712092159/https://www.kapwing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create more content in less time",
          "subhead": "Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 25 million modern creators who trust Kapwing to create, edit, and grow their c",
          "observed_at": "2025-07-02T00:54:01.000Z",
          "evidence": "https://web.archive.org/web/20250702005401/https://www.kapwing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create more content in less time",
      "subhead": "Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 25 million modern creators who trust Kapwing to create, edit, and grow their c",
      "from": "2023-07-01T10:21:43.000Z",
      "to": "2025-07-02T00:54:01.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250702005401/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-01T10:21:43.000Z",
          "to": "2025-07-02T00:54:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Make a video about anything",
          "subhead": "Generate full video projects from a single prompt using Kapwing. Join over 30 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.",
          "observed_at": "2026-07-06T16:55:21.000Z",
          "evidence": "https://web.archive.org/web/20260706165521/https://www.kapwing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Make a video about anything",
          "subhead": "Generate full video projects from a single prompt using Kapwing. Join over 30 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.kapwing.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make a video about anything",
      "subhead": "Generate full video projects from a single prompt using Kapwing. Join over 30 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.",
      "from": "2026-07-06T16:55:21.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 2,
      "evidence": "https://www.kapwing.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-06T16:55:21.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
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  "changes": [
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      "n": 1,
      "id": "page-5b47b4252f2a2a08522f4605a48693d4f3ddeff4c6d8444f7c529dbde2d1dd89:02b726ec93b4b50794debe8f2a087aeba3e4a0d38cf7d9975a7afd5c2eb89700:headline:d3dfc837c75e65b3",
      "before_evidence": "https://web.archive.org/web/20190102080502/https://www.kapwing.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Kapwing - Create and Edit Video Online” to “Kapwing - Where Content Creation Happens”.",
      "between": {
        "from": "2019-01-02T08:05:02.000Z",
        "to": "2020-01-02T08:00:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200102080020/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-5b47b4252f2a2a08522f4605a48693d4f3ddeff4c6d8444f7c529dbde2d1dd89:02b726ec93b4b50794debe8f2a087aeba3e4a0d38cf7d9975a7afd5c2eb89700:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190102080502/https://www.kapwing.com",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-02T08:05:02.000Z",
        "to": "2020-01-02T08:00:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200102080020/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-240a5d1abd91e402ba576111d99c496b16e4e41b33a2b1ead7803c804cc4ff83:39ced403d2d8b5dd67d383dde752db00988766a4682e07a1929f5f162979c8ec:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701000650/https://www.kapwing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Reach more people with your content” to “Create more content in less time”.",
      "between": {
        "from": "2022-07-01T00:06:50.000Z",
        "to": "2023-07-01T10:21:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701102143/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-240a5d1abd91e402ba576111d99c496b16e4e41b33a2b1ead7803c804cc4ff83:39ced403d2d8b5dd67d383dde752db00988766a4682e07a1929f5f162979c8ec:logos:0e85dcad8cb56440",
      "before_evidence": "https://web.archive.org/web/20220701000650/https://www.kapwing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Spotify, Google, Code.Org, Dyson, NYU, Columbia, Whole Foods, Verizon and 4 more.",
      "between": {
        "from": "2022-07-01T00:06:50.000Z",
        "to": "2023-07-01T10:21:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701102143/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-400e3af74d52ef76ea81a956c3c0a0c7616cbc3d0a7c17b33284f6eef57fcc32:825a8a76377be9ebc4c766918ed9e372b2e4e72dd2bbd22426f4b3b9f94fa98f:repositioning",
      "before_evidence": "https://web.archive.org/web/20250702005401/https://www.kapwing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Create more content in less time” to “Make a video about anything”.",
      "between": {
        "from": "2025-07-02T00:54:01.000Z",
        "to": "2026-07-06T16:55:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706165521/https://www.kapwing.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kapwing” company record, https://startuphistory.org/c/kapwing.com"
}