{
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    "name": "Kapost",
    "website": "https://kapost.com/",
    "record": "https://startuphistory.org/c/kapost.com"
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          "investors": [],
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            "$4.99 / year"
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          "headline": "www.kapost.com",
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      "quote_observed_at": "2013-07-25T19:54:43.000Z",
      "variants": [
        {
          "headline": "Kapost: The Content Marketing Platform",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20120101072814/http://kapost.com:80/",
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        {
          "headline": "The Content Marketing Software Platform",
          "subhead": "Kapost is the leading provider of content marketing software. The Kapost platform enables brands to become publishers and empowers marketers to generate more content, more traffic and more leads.",
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        }
      ],
      "headline": "The Content Marketing Software Platform",
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        }
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      "headline": "The B2B Marketing Operating System",
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          "subhead": "Software to realize your B2B marketing strategy. Kapost is the B2B marketing operating system used to power world-class content and drive business success.",
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        {
          "headline": "Operationalize Your B2B Content Strategy",
          "subhead": "Kapost provides content operations software and services to unite revenue teams and align the customer journey. Learn about our content marketing platform.",
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          "evidence": "https://web.archive.org/web/20200123201047/https://kapost.com/",
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      ],
      "headline": "Operationalize Your B2B Content Strategy",
      "subhead": "Kapost provides content operations software and services to unite revenue teams and align the customer journey. Learn about our content marketing platform.",
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      "evidence_kind": "internet_archive",
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      ],
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      "seen": {
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      "summary": "Added a careers page.",
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        "to": "2011-01-05T17:14:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20110105171420/http://kapost.com:80/",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
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      "summary": "Added a pricing page.",
      "between": {
        "from": "2012-01-01T07:28:14.000Z",
        "to": "2013-07-25T19:54:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20130725195443/http://kapost.com/",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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        "to": "2018-01-04T14:09:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104140922/https://kapost.com/",
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      "topic": null
    },
    {
      "n": 4,
      "id": "page-60bc8f9c54b8fa2731f7ea5a4311807b32b495d1a8e7960389718871158b9c76:278ebfe0f26da91e2d9da3f10e1c4b669417aa14da13173edcba451f5351bebf:headline:a22b3093302a1c28",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn Content into Customers” to “A Content ​Operation”.",
      "between": {
        "from": "2018-01-04T14:09:22.000Z",
        "to": "2019-01-01T07:06:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20190101070611/https://kapost.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A Content ​Operation” to “Operationalize Your B2B Content Strategy”.",
      "between": {
        "from": "2019-01-01T07:06:11.000Z",
        "to": "2020-01-23T20:10:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20200123201047/https://kapost.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20190101070611/https://kapost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “100+ Integrations” on its homepage (was “40+ Integrations”).",
      "between": {
        "from": "2019-01-01T07:06:11.000Z",
        "to": "2020-01-23T20:10:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20200123201047/https://kapost.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-631a1d940d0bb58d71a83669d663a564ba99aaa853838d3742096d3be48cbf21:8659c7f9ab7acd3b6232d9f0c43b7f50caf7d1450fb598c6874e70873fe0cfa4:headline:339710afece23ba3",
      "before_evidence": "https://web.archive.org/web/20200123201047/https://kapost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Operationalize Your B2B Content Strategy” to “Software to align your content strategies alongside the customer journey”.",
      "between": {
        "from": "2020-01-23T20:10:47.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://uplandsoftware.com/kapost/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kapost” company record, https://startuphistory.org/c/kapost.com"
}