{
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      "between": {
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      "evidence": "https://web.archive.org/web/20240721125005/https://www.kapitalwise.com/",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Leading Marketplace for High-intent Investor Prospects” to “Personalized guidance for a lifetime of wealth”. A classifier read this as a change in its core product and its target customer.",
      "between": {
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        "to": "2026-10-17T05:43:58.000Z"
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      "evidence": "https://web.archive.org/web/20261017054358/https://kapitalwise.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "before_evidence": "https://web.archive.org/web/20250905135623/https://www.kapitalwise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-09-05T13:56:23.000Z",
        "to": "2026-10-17T05:43:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20261017054358/https://kapitalwise.com/",
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    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kapitalwise” company record, https://startuphistory.org/c/kapitalwise.com"
}