{
  "company": {
    "name": "Kameleoon",
    "website": "https://kameleoon.com/",
    "record": "https://startuphistory.org/c/kameleoon.com"
  },
  "status": null,
  "history_since": "2011-02-02T09:04:39.000Z",
  "baseline": {
    "snapshot_id": "68068bd358eb1f59f01141dd171eab4b2b94ead2d9c1fe136ae4804cb1047e6a",
    "observed_at": "2011-02-02T09:04:39.000Z",
    "headline": "Kameleoon is an online service that brings on-demand design tools to your own website:",
    "description": "Kameleoon is an online service that allows you to change the visual appearance of your website, straight from your browser. Create beautiful designs for your websites easily at last!",
    "evidence": "https://web.archive.org/web/20110202090439/http://www.kameleoon.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-02T09:04:39.000Z",
      "variants": [
        {
          "headline": "Kameleoon is an online service that brings on-demand design tools to your own website:",
          "subhead": "Kameleoon is an online service that allows you to change the visual appearance of your website, straight from your browser. Create beautiful designs for your websites easily at last!",
          "observed_at": "2011-02-02T09:04:39.000Z",
          "evidence": "https://web.archive.org/web/20110202090439/http://www.kameleoon.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kameleoon is an online service that brings on-demand design tools to your own website:",
      "subhead": "Kameleoon is an online service that allows you to change the visual appearance of your website, straight from your browser. Create beautiful designs for your websites easily at last!",
      "from": "2011-02-02T09:04:39.000Z",
      "to": "2011-02-02T09:04:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110202090439/http://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-02-02T09:04:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2012-01-03T09:32:54.000Z",
      "variants": [
        {
          "headline": "Kameleoon is an online service that allows any website to become dynamically modifiable via a web-application interface.",
          "subhead": "Kameleoon is an online service that allows you to change the visual appearance of your website, straight from your browser. Create beautiful designs for your websites easily at last!",
          "observed_at": "2012-01-03T09:32:54.000Z",
          "evidence": "https://web.archive.org/web/20120103093254/http://kameleoon.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kameleoon is an online service that allows any website to become dynamically modifiable via a web-application interface.",
      "subhead": "Kameleoon is an online service that allows you to change the visual appearance of your website, straight from your browser. Create beautiful designs for your websites easily at last!",
      "from": "2012-01-03T09:32:54.000Z",
      "to": "2012-01-03T09:32:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120103093254/http://kameleoon.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-01-03T09:32:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-11-13T20:09:22.000Z",
      "variants": [
        {
          "headline": "Kameleoon - Solution complète de A/B testing, des experts de la conversion à votre service",
          "subhead": "Kameleoon, le spécialiste de l'A/B Testing",
          "observed_at": "2013-01-15T02:19:38.000Z",
          "evidence": "https://web.archive.org/web/20130115021938/http://kameleoon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "La référence de l'AB testing",
          "subhead": "Optimisez vos taux de conversion grâce à l’A/B testing avec Kameleoon: c’est fiable, simple, et sans connaissances techniques nécessaires",
          "observed_at": "2014-01-02T03:51:26.000Z",
          "evidence": "https://web.archive.org/web/20140102035126/http://kameleoon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A/B Testing et Personnalisation web",
          "subhead": "Kameleoon vous propose des solutions performantes d'A/B Testing et de Personnalisation Web & Mobile. Déjà plus de 300 clients maximisent leur taux de conversion grâce à Kameleoon!",
          "observed_at": "2015-08-01T15:43:09.000Z",
          "evidence": "https://web.archive.org/web/20150801154309/http://www.kameleoon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kameleoon: Personnalisation prédictive et A/B testing",
          "subhead": "Plateforme de personnalisation IA et d’A/B testing pour les Product Owners et les Marketeurs orientés conversion",
          "observed_at": "2019-11-13T20:09:22.000Z",
          "evidence": "https://web.archive.org/web/20191113200922/https://www.kameleoon.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kameleoon: Personnalisation prédictive et A/B testing",
      "subhead": "Plateforme de personnalisation IA et d’A/B testing pour les Product Owners et les Marketeurs orientés conversion",
      "from": "2013-01-15T02:19:38.000Z",
      "to": "2019-11-13T20:09:22.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20191113200922/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-01-15T02:19:38.000Z",
          "to": "2019-11-13T20:09:22.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-04T01:56:40.000Z",
      "variants": [
        {
          "headline": "Experiment your way",
          "subhead": "Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion.",
          "observed_at": "2024-07-01T20:01:22.000Z",
          "evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experiment your way",
          "subhead": "Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion.",
          "observed_at": "2025-07-04T01:56:40.000Z",
          "evidence": "https://web.archive.org/web/20250704015640/https://www.kameleoon.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Experiment your way",
      "subhead": "Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion.",
      "from": "2024-07-01T20:01:22.000Z",
      "to": "2025-07-04T01:56:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250704015640/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-01T20:01:22.000Z",
          "to": "2025-07-04T01:56:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Build experiments in minutes",
          "subhead": "Kameleoon's AI platform allows you to build, test, and roll out impactful experiments in one place. From the first test to final release, you’re in control.",
          "observed_at": "2026-07-02T12:48:11.000Z",
          "evidence": "https://web.archive.org/web/20260702124811/https://www.kameleoon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build experiments in minutes",
          "subhead": "Kameleoon's AI platform allows you to build, test, and roll out impactful experiments in one place. From the first test to final release, you’re in control.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.kameleoon.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build experiments in minutes",
      "subhead": "Kameleoon's AI platform allows you to build, test, and roll out impactful experiments in one place. From the first test to final release, you’re in control.",
      "from": "2026-07-02T12:48:11.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 2,
      "evidence": "https://www.kameleoon.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T12:48:11.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-68068bd358eb1f59f01141dd171eab4b2b94ead2d9c1fe136ae4804cb1047e6a:25dad52cd132e721197f57742594f09ed557a3249758906dcf5f125a458f7b0e:headline:c848a835e2d608ae",
      "before_evidence": "https://web.archive.org/web/20110202090439/http://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Kameleoon is an online service that brings on-demand design tools to your own website:” to “Kameleoon is an online service that allows any website to become dynamically modifiable via a web-application interface.”.",
      "between": {
        "from": "2011-02-02T09:04:39.000Z",
        "to": "2012-01-03T09:32:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20120103093254/http://kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-973425fa92fa8338d95e7eac6cccc818a4a3f5b33749d5eee00578859c80b518:dbdb0a7e95a5b19d687898533fd1b15de3cd520ff74728364d33c7a6ef69bda3:repositioning",
      "before_evidence": "https://web.archive.org/web/20140102035126/http://kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “La référence de l'AB testing” to “A/B Testing et Personnalisation web”.",
      "between": {
        "from": "2014-01-02T03:51:26.000Z",
        "to": "2015-08-01T15:43:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801154309/http://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-5a98ed461e17939e2e20e5a3599373da370b8b9a30f175e6bb0e6d9ffe41d8ca:09f8d45c4f5bfca1c06cc0e88a94e8581180e2c3fc7b60aa8460710201728471:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20191113200922/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-11-13T20:09:22.000Z",
        "to": "2024-07-01T20:01:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-5a98ed461e17939e2e20e5a3599373da370b8b9a30f175e6bb0e6d9ffe41d8ca:09f8d45c4f5bfca1c06cc0e88a94e8581180e2c3fc7b60aa8460710201728471:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20191113200922/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-11-13T20:09:22.000Z",
        "to": "2024-07-01T20:01:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-5a98ed461e17939e2e20e5a3599373da370b8b9a30f175e6bb0e6d9ffe41d8ca:09f8d45c4f5bfca1c06cc0e88a94e8581180e2c3fc7b60aa8460710201728471:compliance:1e937143af689a25",
      "before_evidence": "https://web.archive.org/web/20191113200922/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2019-11-13T20:09:22.000Z",
        "to": "2024-07-01T20:01:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-5a98ed461e17939e2e20e5a3599373da370b8b9a30f175e6bb0e6d9ffe41d8ca:09f8d45c4f5bfca1c06cc0e88a94e8581180e2c3fc7b60aa8460710201728471:logos:7f8aaba1638437aa",
      "before_evidence": "https://web.archive.org/web/20191113200922/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Header Desktop, Mobile Homepage Kameleoon, Longines, Canada Goose, Orange, Swarovski, Fossil and Daily Beast.",
      "between": {
        "from": "2019-11-13T20:09:22.000Z",
        "to": "2024-07-01T20:01:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-09f8d45c4f5bfca1c06cc0e88a94e8581180e2c3fc7b60aa8460710201728471:d6ae981442749585971986e4a362a2b2fc71471132b2746da251d2f0036bf3a7:traction:f4b9df93bb7abae0",
      "before_evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “80+ integrations” on its homepage (was “50+ integrations”).",
      "between": {
        "from": "2024-07-01T20:01:22.000Z",
        "to": "2025-07-04T01:56:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704015640/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-09f8d45c4f5bfca1c06cc0e88a94e8581180e2c3fc7b60aa8460710201728471:d6ae981442749585971986e4a362a2b2fc71471132b2746da251d2f0036bf3a7:logos:1d2a40e8fdc49a90",
      "before_evidence": "https://web.archive.org/web/20240701200122/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Reebok, Quantum Metric, Developper, Capterra, G2 and trust radius.",
      "between": {
        "from": "2024-07-01T20:01:22.000Z",
        "to": "2025-07-04T01:56:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704015640/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-d6ae981442749585971986e4a362a2b2fc71471132b2746da251d2f0036bf3a7:a6a81a35f63ee70279088be7d2d148f1446335050927a7e90637537a4944764a:headline:9c79b52f944127a4",
      "before_evidence": "https://web.archive.org/web/20250704015640/https://www.kameleoon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Experiment your way” to “Build experiments in minutes”.",
      "between": {
        "from": "2025-07-04T01:56:40.000Z",
        "to": "2026-07-02T12:48:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702124811/https://www.kameleoon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kameleoon” company record, https://startuphistory.org/c/kameleoon.com"
}