{
  "company": {
    "name": "Kaiterra",
    "website": "https://kaiterra.com/",
    "record": "https://startuphistory.org/c/kaiterra.com"
  },
  "status": null,
  "history_since": "2010-05-12T11:53:12.000Z",
  "baseline": {
    "snapshot_id": "e810b47f6e1ecf964b1053eb03bba53c4c311549d00a7e98da935ee903025eef",
    "observed_at": "2017-03-11T17:41:54.000Z",
    "headline": "An awesome website is coming soon to this address!",
    "description": null,
    "evidence": "https://web.archive.org/web/20170311174154/http://kaiterra.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-03-11T17:41:54.000Z",
      "variants": [
        {
          "headline": "An awesome website is coming soon to this address!",
          "subhead": null,
          "observed_at": "2017-03-11T17:41:54.000Z",
          "evidence": "https://web.archive.org/web/20170311174154/http://kaiterra.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "An awesome website is coming soon to this address!",
      "subhead": null,
      "from": "2017-03-11T17:41:54.000Z",
      "to": "2017-03-11T17:41:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170311174154/http://kaiterra.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-03-11T17:41:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "The experts in air quality monitoring",
          "subhead": "Optimize your built environment, improve health and wellbeing, and lower energy costs with industry-leading IAQ monitoring solution from Kaiterra.",
          "observed_at": "2022-09-23T08:47:08.000Z",
          "evidence": "https://web.archive.org/web/20220923084708/https://www.kaiterra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The experts in air quality monitoring",
          "subhead": "Optimize your built environment, improve health and wellbeing, and lower energy costs with industry-leading IAQ monitoring solution from Kaiterra.",
          "observed_at": "2023-01-31T09:26:19.000Z",
          "evidence": "https://web.archive.org/web/20230131092619/https://www.kaiterra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The experts in air quality monitoring",
          "subhead": "Optimize your built environment, improve health and wellbeing, and lower energy costs with industry-leading IAQ monitoring solution from Kaiterra.",
          "observed_at": "2024-01-02T19:10:52.000Z",
          "evidence": "https://web.archive.org/web/20240102191052/https://www.kaiterra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Air quality monitors built by industry experts",
          "subhead": "Monitor and improve your air quality with Kaiterra's advanced air quality monitors and data analytics. Measure PM2.5, PM10, CO2, VOCs, O3, and more.",
          "observed_at": "2025-01-03T00:50:19.000Z",
          "evidence": "https://web.archive.org/web/20250103005019/https://www.kaiterra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Air quality monitors built by industry experts",
          "subhead": "Monitor and improve your air quality with Kaiterra's advanced air quality monitors and data analytics. Measure PM2.5, PM10, CO2, VOCs, O3, and more.",
          "observed_at": "2025-07-09T16:31:46.000Z",
          "evidence": "https://web.archive.org/web/20250709163146/https://www.kaiterra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Air quality monitors for WELL projects and healthy buildings",
          "subhead": "Monitor and improve your air quality with Kaiterra's advanced air quality monitors and data analytics. Measure PM2.5, PM10, CO2, VOCs, O3, and more.",
          "observed_at": "2026-08-14T22:57:34.000Z",
          "evidence": "https://web.archive.org/web/20260814225734/https://www.kaiterra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Commercial air quality monitors for healthy buildings and workplaces",
          "subhead": "Monitor and improve your air quality with Kaiterra's advanced air quality monitors and data analytics. Measure PM2.5, PM10, CO2, VOCs, O3, and more.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.kaiterra.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Commercial air quality monitors for healthy buildings and workplaces",
      "subhead": "Monitor and improve your air quality with Kaiterra's advanced air quality monitors and data analytics. Measure PM2.5, PM10, CO2, VOCs, O3, and more.",
      "from": "2022-09-23T08:47:08.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 7,
      "evidence": "https://www.kaiterra.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-09-23T08:47:08.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e810b47f6e1ecf964b1053eb03bba53c4c311549d00a7e98da935ee903025eef:4d1b0cb37f65d72552c4801bd9b367b58d8886e0685acfa5ed68a9333453904d:headline:fdafafae16425bf0",
      "before_evidence": "https://web.archive.org/web/20170311174154/http://kaiterra.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “An awesome website is coming soon to this address!” to “The experts in air quality monitoring”.",
      "between": {
        "from": "2017-03-11T17:41:54.000Z",
        "to": "2022-09-23T08:47:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20220923084708/https://www.kaiterra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e810b47f6e1ecf964b1053eb03bba53c4c311549d00a7e98da935ee903025eef:4d1b0cb37f65d72552c4801bd9b367b58d8886e0685acfa5ed68a9333453904d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170311174154/http://kaiterra.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-03-11T17:41:54.000Z",
        "to": "2022-09-23T08:47:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20220923084708/https://www.kaiterra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-4d1b0cb37f65d72552c4801bd9b367b58d8886e0685acfa5ed68a9333453904d:82f076c9b3a688550542157622ccfc38e0f426edb9e95962336303fc4b18befa:customers_added:799d1705a635b8d7",
      "before_evidence": "https://web.archive.org/web/20220923084708/https://www.kaiterra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Carnegie Mellon University.",
      "between": {
        "from": "2022-09-23T08:47:08.000Z",
        "to": "2023-01-31T09:26:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230131092619/https://www.kaiterra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-82f076c9b3a688550542157622ccfc38e0f426edb9e95962336303fc4b18befa:aa5a98e579a33ddd2d0e3e010329ab0a6783a9cfd3c4a70dfd408582ac2e445c:customers_added:2c5479d1cbfd1643",
      "before_evidence": "https://web.archive.org/web/20230131092619/https://www.kaiterra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: belimo -blue-new.",
      "between": {
        "from": "2023-01-31T09:26:19.000Z",
        "to": "2024-01-02T19:10:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102191052/https://www.kaiterra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-43cdfc7c3082c42442fa6120b24d264e7637ed2c318596febda6d5718b35c0ca:ff951d5a92c22b96831df27da2d8bacb54b6a07293ab166c6c495affe575ad12:headline:742b3d37ebc97c38",
      "before_evidence": "https://web.archive.org/web/20250709163146/https://www.kaiterra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Air quality monitors built by industry experts” to “Air quality monitors for WELL projects and healthy buildings”.",
      "between": {
        "from": "2025-07-09T16:31:46.000Z",
        "to": "2026-08-14T22:57:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260814225734/https://www.kaiterra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-ff951d5a92c22b96831df27da2d8bacb54b6a07293ab166c6c495affe575ad12:eeb0a7ad81a515a3c589909af78f05fd5834b0b0d2e92d6c52e0aea5ef4f6a54:customers_added:75e8c2d4c0df0174",
      "before_evidence": "https://web.archive.org/web/20260814225734/https://www.kaiterra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: 1- -Google, 2- -Meta, 3- -Apple, 4- -Microsoft, 5- -Linkedin, 6- -Salesforce, 7- -Deloitte, 8- -accenture and 8 more.",
      "between": {
        "from": "2026-08-14T22:57:34.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://www.kaiterra.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "Kaiterra homepage now highlights WELL projects and healthy buildings",
    "summary": "Kaiterra now presents itself as focused on air quality monitors for WELL projects and healthy buildings, and shows a broader set of customer logos on its homepage. Earlier changes show the company positioning around air quality expertise and adding a careers page.",
    "points": [
      {
        "text": "Between July 2025 and August 2026, Kaiterra changed its homepage headline from “Air quality monitors built by industry experts” to “Air quality monitors for WELL projects and healthy buildings”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between August 2026 and November 2026, Kaiterra added homepage customer logos including Google, Meta, Apple, Microsoft, Linkedin, Salesforce, Deloitte, accenture and 8 more.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between March 2017 and September 2022, Kaiterra changed its homepage headline to “The experts in air quality monitoring” and added a careers page.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      },
      {
        "text": "These homepage and logo updates between March 2017 and November 2026 may suggest Kaiterra has been refining its air quality positioning and highlighting recognisable organizations using its products.",
        "kind": "interpretation",
        "changes": [
          1,
          5,
          3,
          4,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T15:45:54.874Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kaiterra” company record, https://startuphistory.org/c/kaiterra.com"
}