{
  "company": {
    "name": "Kaia Health",
    "website": "https://kaiahealth.com/",
    "record": "https://startuphistory.org/c/kaiahealth.com"
  },
  "status": null,
  "history_since": "2020-05-12T17:45:45.000Z",
  "baseline": {
    "snapshot_id": "e8734baea02d267dcc60f7e3b9bf695aa9272495071f90f948dce5f4add2702b",
    "observed_at": "2020-05-12T17:45:45.000Z",
    "headline": "Let’s shift the therapeutics narrative.",
    "description": "Kaia Health is a leading digital therapeutics company that develops evidence-based treatments for conditions like musculoskeletal pain and COPD.",
    "evidence": "https://web.archive.org/web/20200512174545/https://www.kaiahealth.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-22T23:17:37.000Z",
      "variants": [
        {
          "headline": "Let’s shift the therapeutics narrative.",
          "subhead": "Kaia Health is a leading digital therapeutics company that develops evidence-based treatments for conditions like musculoskeletal pain and COPD.",
          "observed_at": "2020-05-12T17:45:45.000Z",
          "evidence": "https://web.archive.org/web/20200512174545/https://www.kaiahealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Let’s shift the therapeutics narrative.",
          "subhead": "Kaia Health is a leading digital therapeutics company that develops evidence-based treatments for conditions like musculoskeletal pain and COPD.",
          "observed_at": "2020-07-22T23:17:37.000Z",
          "evidence": "https://web.archive.org/web/20200722231737/https://www.kaiahealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let’s shift the therapeutics narrative.",
      "subhead": "Kaia Health is a leading digital therapeutics company that develops evidence-based treatments for conditions like musculoskeletal pain and COPD.",
      "from": "2020-05-12T17:45:45.000Z",
      "to": "2020-07-22T23:17:37.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200722231737/https://www.kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-05-12T17:45:45.000Z",
          "to": "2020-07-22T23:17:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-24T00:40:31.000Z",
      "variants": [
        {
          "headline": "Next-generation MSK care",
          "subhead": "Kaia Health helps large employers and health plans tackle musculoskeletal (MSK) conditions. ✓ ROI guarantee ✓ No straps or hardware ✓ Bill via medical claims",
          "observed_at": "2021-07-24T00:40:31.000Z",
          "evidence": "https://web.archive.org/web/20210724004031/https://www.kaiahealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Next-generation MSK care",
      "subhead": "Kaia Health helps large employers and health plans tackle musculoskeletal (MSK) conditions. ✓ ROI guarantee ✓ No straps or hardware ✓ Bill via medical claims",
      "from": "2021-07-24T00:40:31.000Z",
      "to": "2021-07-24T00:40:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210724004031/https://www.kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-24T00:40:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-11T01:24:23.000Z",
      "variants": [
        {
          "headline": "Democratizing Healthcare",
          "subhead": "See why 500,000 users takee on musculoskeletal pain with Kaia Health.",
          "observed_at": "2022-08-07T19:36:51.000Z",
          "evidence": "https://web.archive.org/web/20220807193651/https://kaiahealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Democratizing Healthcare",
          "subhead": "See why 500,000 users takee on musculoskeletal pain with Kaia Health.",
          "observed_at": "2023-01-11T00:25:18.000Z",
          "evidence": "https://web.archive.org/web/20230111002518/https://kaiahealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Democratizing Healthcare",
          "subhead": "See why 500,000 users takee on musculoskeletal pain with Kaia Health.",
          "observed_at": "2024-01-11T01:24:23.000Z",
          "evidence": "https://web.archive.org/web/20240111012423/https://kaiahealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Democratizing Healthcare",
      "subhead": "See why 500,000 users takee on musculoskeletal pain with Kaia Health.",
      "from": "2022-08-07T19:36:51.000Z",
      "to": "2024-01-11T01:24:23.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240111012423/https://kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-08-07T19:36:51.000Z",
          "to": "2024-01-11T01:24:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-17T00:18:39.000Z",
      "variants": [
        {
          "headline": "Pain relief in the palm of your hand",
          "subhead": "Access pain relief in the palm of your hand with Kaia Health.",
          "observed_at": "2025-01-10T11:49:05.000Z",
          "evidence": "https://web.archive.org/web/20250110114905/https://kaiahealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pain relief in the palm of your hand",
          "subhead": "Access pain relief in the palm of your hand with Kaia Health.",
          "observed_at": "2025-07-17T00:18:39.000Z",
          "evidence": "https://web.archive.org/web/20250717001839/https://kaiahealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pain relief in the palm of your hand",
      "subhead": "Access pain relief in the palm of your hand with Kaia Health.",
      "from": "2025-01-10T11:49:05.000Z",
      "to": "2025-07-17T00:18:39.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250717001839/https://kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-10T11:49:05.000Z",
          "to": "2025-07-17T00:18:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "Joint & Muscle Care for Employers, Health Plans, and You!",
          "subhead": "Access pain relief in the palm of your hand with Kaia Health.",
          "observed_at": "2026-08-08T19:07:20.000Z",
          "evidence": "https://web.archive.org/web/20260808190720/https://kaiahealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Joint & Muscle Care for Employers, Health Plans, and You!",
          "subhead": "Access pain relief in the palm of your hand with Kaia Health.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://kaiahealth.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Joint & Muscle Care for Employers, Health Plans, and You!",
      "subhead": "Access pain relief in the palm of your hand with Kaia Health.",
      "from": "2026-08-08T19:07:20.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 2,
      "evidence": "https://kaiahealth.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-08T19:07:20.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-35c3444b0b339a512c7a2fb38966b7a0d2752672346ce707c99f2a721f24a730:b3651b8e29cd9ef72e68d527258cfabbe8b2bd97fd346758b240e9d31e16cf60:funding:6e814931a628bab8",
      "before_evidence": "https://web.archive.org/web/20200722231737/https://www.kaiahealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Kaia Health Raises $75 Million in Series C Financing to Expand Digital Therapies and Treatments in the U.S.”.",
      "between": {
        "from": "2020-07-22T23:17:37.000Z",
        "to": "2021-07-24T00:40:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20210724004031/https://www.kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 2,
      "id": "classifier-35c3444b0b339a512c7a2fb38966b7a0d2752672346ce707c99f2a721f24a730:b3651b8e29cd9ef72e68d527258cfabbe8b2bd97fd346758b240e9d31e16cf60:repositioning",
      "before_evidence": "https://web.archive.org/web/20200722231737/https://www.kaiahealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Let’s shift the therapeutics narrative.” to “Next-generation MSK care”.",
      "between": {
        "from": "2020-07-22T23:17:37.000Z",
        "to": "2021-07-24T00:40:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20210724004031/https://www.kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-b3651b8e29cd9ef72e68d527258cfabbe8b2bd97fd346758b240e9d31e16cf60:cb603c43e24dafc30fdd5257e654f3faac0a7b87f8997f77c820905841eea29f:headline:148dcb96cf9c46ba",
      "before_evidence": "https://web.archive.org/web/20210724004031/https://www.kaiahealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Next-generation MSK care” to “Democratizing Healthcare”.",
      "between": {
        "from": "2021-07-24T00:40:31.000Z",
        "to": "2022-08-07T19:36:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220807193651/https://kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-6aed0b72cdc464ce65b50fa2fcab1e86c121672bf805f366c53ad95be3115fbd:041278e03ddfc0169bc63ded05261c6f3baf807f90a9516d07e84f6a6be295c8:headline:82926455b80ed881",
      "before_evidence": "https://web.archive.org/web/20240111012423/https://kaiahealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Democratizing Healthcare” to “Pain relief in the palm of your hand”.",
      "between": {
        "from": "2024-01-11T01:24:23.000Z",
        "to": "2025-01-10T11:49:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250110114905/https://kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-da32bc57b643d14b42fa7df80d3fad233dbcb76222299c8834fadfaef9e05f51:982e382c7e7b5119b1d98a28d6e94a08e166c82da562fd45893a34f6abd7760c:headline:a3470d1b072af8a5",
      "before_evidence": "https://web.archive.org/web/20250717001839/https://kaiahealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Pain relief in the palm of your hand” to “Joint & Muscle Care for Employers, Health Plans, and You!”.",
      "between": {
        "from": "2025-07-17T00:18:39.000Z",
        "to": "2026-08-08T19:07:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260808190720/https://kaiahealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Sword Health",
      "record": "https://startuphistory.org/c/swordhealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer AI-powered virtual MSK therapy programs to employers, health plans and individuals."
    },
    {
      "name": "Aware Health",
      "record": "https://startuphistory.org/c/awarehealth.io",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both deliver virtual, AI-supported musculoskeletal care via mobile platforms for employers and health plans."
    },
    {
      "name": "JOGO Health",
      "record": "https://startuphistory.org/c/jogohealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both provide digital therapeutics targeting musculoskeletal pain and related disorders with remote programs."
    },
    {
      "name": "BeneKinetic",
      "record": "https://startuphistory.org/c/benekinetic.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both use AI coaching for at-home therapeutic exercises targeting physical rehabilitation for payers/providers."
    },
    {
      "name": "Kivo Health",
      "record": "https://startuphistory.org/c/kivohealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both offer home-based COPD or pulmonary rehab programs for chronic respiratory patients."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kaia Health” company record, https://startuphistory.org/c/kaiahealth.com"
}