{
  "company": {
    "name": "JupiterOne",
    "website": "https://jupiterone.com/",
    "record": "https://startuphistory.org/c/jupiterone.com"
  },
  "status": null,
  "history_since": "2020-03-05T10:11:04.000Z",
  "baseline": {
    "snapshot_id": "7dd8204e1358825acf6c9d6b4e5b2ff01d05eb69473a3391f275774b1970b001",
    "observed_at": "2020-03-05T10:11:04.000Z",
    "headline": "Why Security and Compliance as Code?",
    "description": "Cloud security operations software built to streamline day to day security operations and make compliance a byproduct of your cloud security operations.",
    "evidence": "https://web.archive.org/web/20200305101104/https://jupiterone.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-20T01:04:16.000Z",
      "variants": [
        {
          "headline": "Why Security and Compliance as Code?",
          "subhead": "Cloud security operations software built to streamline day to day security operations and make compliance a byproduct of your cloud security operations.",
          "observed_at": "2020-03-05T10:11:04.000Z",
          "evidence": "https://web.archive.org/web/20200305101104/https://jupiterone.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Why Security and Compliance as Code?",
          "subhead": "Cloud security operations software built to streamline day to day security operations and make compliance a byproduct of your cloud security operations.",
          "observed_at": "2021-01-20T01:04:16.000Z",
          "evidence": "https://web.archive.org/web/20210120010416/https://jupiterone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Why Security and Compliance as Code?",
      "subhead": "Cloud security operations software built to streamline day to day security operations and make compliance a byproduct of your cloud security operations.",
      "from": "2020-03-05T10:11:04.000Z",
      "to": "2021-01-20T01:04:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210120010416/https://jupiterone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-03-05T10:11:04.000Z",
          "to": "2021-01-20T01:04:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-06T08:46:56.000Z",
      "variants": [
        {
          "headline": "Know what you have. Focus on what matters.",
          "subhead": "Easily identify, map, and secure your cyber assets and attack surface with JupiterOne. Gain full visibility into your complex cloud environments with the leading CAASM platform.",
          "observed_at": "2022-07-06T08:46:56.000Z",
          "evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Know what you have. Focus on what matters.",
      "subhead": "Easily identify, map, and secure your cyber assets and attack surface with JupiterOne. Gain full visibility into your complex cloud environments with the leading CAASM platform.",
      "from": "2022-07-06T08:46:56.000Z",
      "to": "2022-07-06T08:46:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-06T08:46:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-14T15:19:51.000Z",
      "variants": [
        {
          "headline": "Discover, map, and triage security risks across all assets.",
          "subhead": "JupiterOne is a cyber asset analysis platform for cybersecurity designed to continuously collect, connect, and analyze asset data so security teams can see and secure their entire attack surface throu",
          "observed_at": "2023-07-14T15:19:51.000Z",
          "evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover, map, and triage security risks across all assets.",
      "subhead": "JupiterOne is a cyber asset analysis platform for cybersecurity designed to continuously collect, connect, and analyze asset data so security teams can see and secure their entire attack surface throu",
      "from": "2023-07-14T15:19:51.000Z",
      "to": "2023-07-14T15:19:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-14T15:19:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-12T06:41:45.000Z",
      "variants": [
        {
          "headline": "Go beyond asset management. Turn complexity into capability.",
          "subhead": "JupiterOne is a cyber asset analysis platform for cybersecurity designed to continuously collect, connect, and analyze asset data so security teams can see and secure their entire attack surface throu",
          "observed_at": "2024-07-12T06:41:45.000Z",
          "evidence": "https://web.archive.org/web/20240712064145/https://www.jupiterone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Go beyond asset management. Turn complexity into capability.",
      "subhead": "JupiterOne is a cyber asset analysis platform for cybersecurity designed to continuously collect, connect, and analyze asset data so security teams can see and secure their entire attack surface throu",
      "from": "2024-07-12T06:41:45.000Z",
      "to": "2024-07-12T06:41:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240712064145/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-12T06:41:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-08T11:00:17.000Z",
      "variants": [
        {
          "headline": "Unify and Secure Your Asset Data",
          "subhead": "JupiterOne is a cyber asset analysis platform for cybersecurity designed to continuously collect, connect, and analyze asset data so security teams can see and secure their entire attack surface throu",
          "observed_at": "2025-07-08T11:00:17.000Z",
          "evidence": "https://web.archive.org/web/20250708110017/https://www.jupiterone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unify and Secure Your Asset Data",
      "subhead": "JupiterOne is a cyber asset analysis platform for cybersecurity designed to continuously collect, connect, and analyze asset data so security teams can see and secure their entire attack surface throu",
      "from": "2025-07-08T11:00:17.000Z",
      "to": "2025-07-08T11:00:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708110017/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T11:00:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-06T06:16:15.000Z",
      "variants": [
        {
          "headline": "Surface the risks that actually matter",
          "subhead": "JupiterOne unifies assets, security, and compliance in one platform — exposing and prioritizing hidden risks across cloud, code, identity, and AI.",
          "observed_at": "2026-07-06T06:16:15.000Z",
          "evidence": "https://web.archive.org/web/20260706061615/https://www.jupiterone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Surface the risks that actually matter",
      "subhead": "JupiterOne unifies assets, security, and compliance in one platform — exposing and prioritizing hidden risks across cloud, code, identity, and AI.",
      "from": "2026-07-06T06:16:15.000Z",
      "to": "2026-07-06T06:16:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260706061615/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-06T06:16:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "See the risks hiding between your security silos",
          "subhead": "JupiterOne unifies assets, security, and compliance in one platform — exposing and prioritizing hidden risks across cloud, code, identity, and AI.",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.jupiterone.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "See the risks hiding between your security silos",
      "subhead": "JupiterOne unifies assets, security, and compliance in one platform — exposing and prioritizing hidden risks across cloud, code, identity, and AI.",
      "from": "2026-11-06T17:28:16.780Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 1,
      "evidence": "https://www.jupiterone.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:28:16.780Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-ab123c34ec667a357d0ab8529719cb64c9b7eb5fb57daf71490910ef217f977c:b115118da5b8fe3458b74fb67aae5b271a0b54ee98c5a05c57cc623e7b4b29f0:repositioning",
      "before_evidence": "https://web.archive.org/web/20210120010416/https://jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Why Security and Compliance as Code?” to “Know what you have. Focus on what matters.”.",
      "between": {
        "from": "2021-01-20T01:04:16.000Z",
        "to": "2022-07-06T08:46:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-ab123c34ec667a357d0ab8529719cb64c9b7eb5fb57daf71490910ef217f977c:b115118da5b8fe3458b74fb67aae5b271a0b54ee98c5a05c57cc623e7b4b29f0:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20210120010416/https://jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2021-01-20T01:04:16.000Z",
        "to": "2022-07-06T08:46:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-b115118da5b8fe3458b74fb67aae5b271a0b54ee98c5a05c57cc623e7b4b29f0:f47b87931f79af9bc3445176e70049ec5da8a224668d07a989dfce0fcd4d3f3b:headline:a10afdf5e15294a3",
      "before_evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know what you have. Focus on what matters.” to “Discover, map, and triage security risks across all assets.”.",
      "between": {
        "from": "2022-07-06T08:46:56.000Z",
        "to": "2023-07-14T15:19:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-b115118da5b8fe3458b74fb67aae5b271a0b54ee98c5a05c57cc623e7b4b29f0:f47b87931f79af9bc3445176e70049ec5da8a224668d07a989dfce0fcd4d3f3b:traction:bf4ebd202f5f7188",
      "before_evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “200 integrations” on its homepage (was “180 Integrations”).",
      "between": {
        "from": "2022-07-06T08:46:56.000Z",
        "to": "2023-07-14T15:19:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-b115118da5b8fe3458b74fb67aae5b271a0b54ee98c5a05c57cc623e7b4b29f0:f47b87931f79af9bc3445176e70049ec5da8a224668d07a989dfce0fcd4d3f3b:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20220706084656/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2022-07-06T08:46:56.000Z",
        "to": "2023-07-14T15:19:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 6,
      "id": "page-f47b87931f79af9bc3445176e70049ec5da8a224668d07a989dfce0fcd4d3f3b:1fbf8656b94abf8118cef4a6c23459324261342b4bb9692a4f89ce581769cf7a:headline:cee69267a9300537",
      "before_evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover, map, and triage security risks across all assets.” to “Go beyond asset management. Turn complexity into capability.”.",
      "between": {
        "from": "2023-07-14T15:19:51.000Z",
        "to": "2024-07-12T06:41:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240712064145/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-f47b87931f79af9bc3445176e70049ec5da8a224668d07a989dfce0fcd4d3f3b:1fbf8656b94abf8118cef4a6c23459324261342b4bb9692a4f89ce581769cf7a:compliance:01ceb6d50d157ff9",
      "before_evidence": "https://web.archive.org/web/20230714151951/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and PCI DSS compliance on its homepage.",
      "between": {
        "from": "2023-07-14T15:19:51.000Z",
        "to": "2024-07-12T06:41:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240712064145/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 8,
      "id": "page-1fbf8656b94abf8118cef4a6c23459324261342b4bb9692a4f89ce581769cf7a:01f53201efee2c6888f8179369f0dff66e235a00cd5d7490500f4995369983ec:headline:8f2c742ccb93770a",
      "before_evidence": "https://web.archive.org/web/20240712064145/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go beyond asset management. Turn complexity into capability.” to “Unify and Secure Your Asset Data”.",
      "between": {
        "from": "2024-07-12T06:41:45.000Z",
        "to": "2025-07-08T11:00:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708110017/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "classifier-01f53201efee2c6888f8179369f0dff66e235a00cd5d7490500f4995369983ec:593cc44677798130aa885fcf95eadc836d4b32e581eb4bfd3a1bcb4389f552b4:repositioning",
      "before_evidence": "https://web.archive.org/web/20250708110017/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unify and Secure Your Asset Data” to “Surface the risks that actually matter”.",
      "between": {
        "from": "2025-07-08T11:00:17.000Z",
        "to": "2026-07-06T06:16:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706061615/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-01f53201efee2c6888f8179369f0dff66e235a00cd5d7490500f4995369983ec:593cc44677798130aa885fcf95eadc836d4b32e581eb4bfd3a1bcb4389f552b4:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250708110017/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-08T11:00:17.000Z",
        "to": "2026-07-06T06:16:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706061615/https://www.jupiterone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 11,
      "id": "page-593cc44677798130aa885fcf95eadc836d4b32e581eb4bfd3a1bcb4389f552b4:551e54fea4e3b3e3182a94e2dc8aee32487c85da22e1bfab2125acda267f7d82:headline:7803c1353bd46279",
      "before_evidence": "https://web.archive.org/web/20260706061615/https://www.jupiterone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Surface the risks that actually matter” to “See the risks hiding between your security silos”.",
      "between": {
        "from": "2026-07-06T06:16:15.000Z",
        "to": "2026-11-06T17:28:16.780Z"
      },
      "evidence": "https://www.jupiterone.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "JupiterOne updates risk-focused messaging and compliance claims",
    "summary": "JupiterOne has shifted its homepage messaging several times and added new security compliance claims. Recent wording emphasizes seeing risks across security silos and highlights SOC 2, ISO 27001, PCI DSS, and HIPAA compliance on its homepage.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, JupiterOne changed its homepage headline to “See the risks hiding between your security silos”.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between July 2025 and July 2026, a classifier read a change in homepage headline to “Surface the risks that actually matter” as a repositioning.",
        "kind": "interpretation",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2025 and July 2026, JupiterOne added a claim of SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2023 and July 2024, JupiterOne added ISO 27001 and PCI DSS compliance claims alongside earlier HIPAA compliance noted between July 2022 and July 2023.",
        "kind": "fact",
        "changes": [
          5,
          7
        ]
      }
    ],
    "written_at": "2026-11-07T20:41:12.155Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “JupiterOne” company record, https://startuphistory.org/c/jupiterone.com"
}