{
  "company": {
    "name": "Juniper Square",
    "website": "https://junipersquare.com/",
    "record": "https://startuphistory.org/c/junipersquare.com"
  },
  "status": null,
  "history_since": "2008-02-11T22:55:51.000Z",
  "baseline": {
    "snapshot_id": "fd3832c01ac3880b5abeedf6d68a0313bbf4e0f85cca317063bb4672b6e60272",
    "observed_at": "2008-02-11T22:55:51.000Z",
    "headline": null,
    "description": "JuniperSquare.com! - Southern Gospel Discontinued Items Unwrapped Products Performance Tracks Karaoke Discs Bluegrass Black Gospel Christmas Music Gift Certificates Books/Song Books Gospel Music, CD, ",
    "evidence": "https://web.archive.org/web/20080211225551/http://www.junipersquare.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:28:16.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-03-21T19:43:40.000Z",
      "variants": [
        {
          "headline": "Juniper Square: Coming Soon",
          "subhead": "Juniper Square is coming soon.",
          "observed_at": "2014-11-14T11:42:13.000Z",
          "evidence": "https://web.archive.org/web/20141114114213/http://www.junipersquare.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Juniper Square: Coming Soon",
          "subhead": "Juniper Square is coming soon.",
          "observed_at": "2016-03-21T19:43:40.000Z",
          "evidence": "https://web.archive.org/web/20160321194340/http://www.junipersquare.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Juniper Square: Coming Soon",
      "subhead": "Juniper Square is coming soon.",
      "from": "2014-11-14T11:42:13.000Z",
      "to": "2016-03-21T19:43:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160321194340/http://www.junipersquare.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2014-11-14T11:42:13.000Z",
          "to": "2016-03-21T19:43:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-31T21:03:00.000Z",
      "variants": [
        {
          "headline": "Delight your investors. Automate your back office.",
          "subhead": "Modern, all-in-one investment management for real estate. CRM, data room, online closing, automated investor reporting, investor portal, compliance.",
          "observed_at": "2018-01-31T21:03:00.000Z",
          "evidence": "https://web.archive.org/web/20180131210300/https://www.junipersquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Delight your investors. Automate your back office.",
      "subhead": "Modern, all-in-one investment management for real estate. CRM, data room, online closing, automated investor reporting, investor portal, compliance.",
      "from": "2018-01-31T21:03:00.000Z",
      "to": "2018-01-31T21:03:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180131210300/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-31T21:03:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-21T06:37:30.000Z",
      "variants": [
        {
          "headline": "Modern investment management for real estate",
          "subhead": "Juniper Square is easy-to-use, all-in-one investment management software designed specifically for real estate. Automate investment operations and delight your investors.",
          "observed_at": "2020-05-09T11:15:07.000Z",
          "evidence": "https://web.archive.org/web/20200509111507/https://www.junipersquare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Modern investment management",
          "subhead": "Juniper Square is easy-to-use, all-in-one investment management software designed specifically for real estate. Automate investment operations and delight your investors.",
          "observed_at": "2021-07-21T06:37:30.000Z",
          "evidence": "https://web.archive.org/web/20210721063730/https://www.junipersquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Modern investment management",
      "subhead": "Juniper Square is easy-to-use, all-in-one investment management software designed specifically for real estate. Automate investment operations and delight your investors.",
      "from": "2020-05-09T11:15:07.000Z",
      "to": "2021-07-21T06:37:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210721063730/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-05-09T11:15:07.000Z",
          "to": "2021-07-21T06:37:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-03T17:48:22.000Z",
      "variants": [
        {
          "headline": "Unlock the potential of every investment partnership",
          "subhead": "Designed for real estate, venture capital, and private equity, Partnership Enablement is a universal system for investor management and fund administration.",
          "observed_at": "2023-01-03T17:48:22.000Z",
          "evidence": "https://web.archive.org/web/20230103174822/https://www.junipersquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock the potential of every investment partnership",
      "subhead": "Designed for real estate, venture capital, and private equity, Partnership Enablement is a universal system for investor management and fund administration.",
      "from": "2023-01-03T17:48:22.000Z",
      "to": "2023-01-03T17:48:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230103174822/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-03T17:48:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-08T17:33:12.000Z",
      "variants": [
        {
          "headline": "An expansive approach to modern administration",
          "subhead": "Juniper Square provides a unified solution across the investment lifecycle—from fundraising and investor operations to fund administration.",
          "observed_at": "2025-01-08T17:33:12.000Z",
          "evidence": "https://web.archive.org/web/20250108173312/https://www.junipersquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "An expansive approach to modern administration",
      "subhead": "Juniper Square provides a unified solution across the investment lifecycle—from fundraising and investor operations to fund administration.",
      "from": "2025-01-08T17:33:12.000Z",
      "to": "2025-01-08T17:33:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108173312/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-08T17:33:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:28:16.780Z",
      "variants": [
        {
          "headline": "The operations partner for private markets",
          "subhead": "2,300+ private markets GPs rely on Juniper Square’s connected technology, unified data, fund administration expertise, and AI to raise capital more efficiently, streamline operations, and improve the ",
          "observed_at": "2026-07-12T12:05:43.000Z",
          "evidence": "https://web.archive.org/web/20260712120543/https://www.junipersquare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The operations partner for private markets",
          "subhead": "2,300+ private markets GPs rely on Juniper Square’s connected technology, unified data, fund administration expertise, and AI to raise capital more efficiently, streamline operations, and improve the ",
          "observed_at": "2026-11-06T17:28:16.780Z",
          "evidence": "https://www.junipersquare.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The operations partner for private markets",
      "subhead": "2,300+ private markets GPs rely on Juniper Square’s connected technology, unified data, fund administration expertise, and AI to raise capital more efficiently, streamline operations, and improve the ",
      "from": "2026-07-12T12:05:43.000Z",
      "to": "2026-11-06T17:28:16.780Z",
      "captures": 2,
      "evidence": "https://www.junipersquare.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-12T12:05:43.000Z",
          "to": "2026-11-06T17:28:16.780Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f78cca184180f94086cc7e5975c59e0bfdbc7bb4ab23575677d9d8ff725cbbd3:4f26bbb14ea6a232f2cc1ac4e45c365106ef986e66582888ebaacb6feb55fcba:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160321194340/http://www.junipersquare.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-03-21T19:43:40.000Z",
        "to": "2018-01-31T21:03:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20180131210300/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-4f26bbb14ea6a232f2cc1ac4e45c365106ef986e66582888ebaacb6feb55fcba:97424f07b8690494a81e64214fa877ea21b87adabed2c632bac8140b57794be1:headline:938faa9e95fd9291",
      "before_evidence": "https://web.archive.org/web/20180131210300/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Delight your investors. Automate your back office.” to “Modern investment management for real estate”.",
      "between": {
        "from": "2018-01-31T21:03:00.000Z",
        "to": "2020-05-09T11:15:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20200509111507/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-97424f07b8690494a81e64214fa877ea21b87adabed2c632bac8140b57794be1:283b2e8fc355c14694490a56f1ff02819adb7a207260c3ec7b3acdb29d0368da:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200509111507/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-05-09T11:15:07.000Z",
        "to": "2021-07-21T06:37:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210721063730/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-283b2e8fc355c14694490a56f1ff02819adb7a207260c3ec7b3acdb29d0368da:894f35f4d156f2912dd87dce421abed53f0214963689f8edb15509427174afed:headline:0af0ba61db2cdf1c",
      "before_evidence": "https://web.archive.org/web/20210721063730/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Modern investment management” to “Unlock the potential of every investment partnership”.",
      "between": {
        "from": "2021-07-21T06:37:30.000Z",
        "to": "2023-01-03T17:48:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103174822/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-283b2e8fc355c14694490a56f1ff02819adb7a207260c3ec7b3acdb29d0368da:894f35f4d156f2912dd87dce421abed53f0214963689f8edb15509427174afed:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20210721063730/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2021-07-21T06:37:30.000Z",
        "to": "2023-01-03T17:48:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103174822/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-894f35f4d156f2912dd87dce421abed53f0214963689f8edb15509427174afed:7dff00742b5c72ce8e9f18233958e81d4815f856a2e993149f6220ba1d1906e9:headline:6cc3bd6a18690cca",
      "before_evidence": "https://web.archive.org/web/20230103174822/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock the potential of every investment partnership” to “An expansive approach to modern administration”.",
      "between": {
        "from": "2023-01-03T17:48:22.000Z",
        "to": "2025-01-08T17:33:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108173312/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-894f35f4d156f2912dd87dce421abed53f0214963689f8edb15509427174afed:7dff00742b5c72ce8e9f18233958e81d4815f856a2e993149f6220ba1d1906e9:logos:752323eca80c7b96",
      "before_evidence": "https://web.archive.org/web/20230103174822/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Bgo and Satori capital.",
      "between": {
        "from": "2023-01-03T17:48:22.000Z",
        "to": "2025-01-08T17:33:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108173312/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "classifier-7dff00742b5c72ce8e9f18233958e81d4815f856a2e993149f6220ba1d1906e9:72f4ddb3312a28383dcd936887831dc541e14c9ecedd33ead876a0e235e292a6:repositioning",
      "before_evidence": "https://web.archive.org/web/20250108173312/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “An expansive approach to modern administration” to “The operations partner for private markets”.",
      "between": {
        "from": "2025-01-08T17:33:12.000Z",
        "to": "2026-07-12T12:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712120543/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-7dff00742b5c72ce8e9f18233958e81d4815f856a2e993149f6220ba1d1906e9:72f4ddb3312a28383dcd936887831dc541e14c9ecedd33ead876a0e235e292a6:logos:760b8d2b6d2f5010",
      "before_evidence": "https://web.archive.org/web/20250108173312/https://www.junipersquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Felicis, Beacon capital, Sway ventures, Rockpoint Group and Stockbridge Capital Group.",
      "between": {
        "from": "2025-01-08T17:33:12.000Z",
        "to": "2026-07-12T12:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712120543/https://www.junipersquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Juniper Square highlights role in private markets operations",
    "summary": "Juniper Square now describes itself as an operations partner for private markets and shows additional logos on its homepage. Earlier changes include multiple homepage headline updates, pricing page adjustments, and the addition of a careers page.",
    "points": [
      {
        "text": "Between January 2025 and July 2026, Juniper Square changed its homepage headline to “The operations partner for private markets”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2025 and July 2026, Juniper Square added homepage logos for Felicis, Beacon capital, Sway ventures, Rockpoint Group and Stockbridge Capital Group.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between January 2023 and January 2025, Juniper Square changed its homepage headline to “An expansive approach to modern administration” and added homepage logos for Bgo and Satori capital.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between July 2021 and January 2023, Juniper Square removed its pricing page link and changed its homepage headline from “Modern investment management” to “Unlock the potential of every investment partnership”.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:37:03.181Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Juniper Square” company record, https://startuphistory.org/c/junipersquare.com"
}