{
  "company": {
    "name": "Jona",
    "website": "https://jona.health/",
    "record": "https://startuphistory.org/c/jona.health"
  },
  "status": null,
  "history_since": "2023-09-21T16:11:35.000Z",
  "baseline": {
    "snapshot_id": "b713cc3e69b599c47e124a4ae13e3e7096aaec2a7abd0c02e9220be0781678c9",
    "observed_at": "2023-09-21T16:11:35.000Z",
    "headline": null,
    "description": "Jona combines AI microbiome profiling with personalized nutrition to improve your digestive health",
    "evidence": "https://web.archive.org/web/20230921161135/https://jona.health/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$175 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:50.539Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-15T10:43:11.000Z",
      "variants": [
        {
          "headline": "Gut microbiome testing + AI-powered interpretation",
          "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
          "observed_at": "2024-07-15T10:43:11.000Z",
          "evidence": "https://web.archive.org/web/20240715104311/https://jona.health/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Gut microbiome testing + AI-powered interpretation",
      "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
      "from": "2024-07-15T10:43:11.000Z",
      "to": "2024-07-15T10:43:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240715104311/https://jona.health/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-15T10:43:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:50.539Z",
      "variants": [
        {
          "headline": "Decode Your Microbiome, Discover Better Health",
          "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
          "observed_at": "2025-01-22T01:36:10.000Z",
          "evidence": "https://web.archive.org/web/20250122013610/https://jona.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Decode Your Microbiome, Discover Better Health",
          "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
          "observed_at": "2025-07-13T18:21:40.000Z",
          "evidence": "https://web.archive.org/web/20250713182140/https://jona.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Decode Your Microbiome, Discover Better Health",
          "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
          "observed_at": "2026-01-10T00:02:45.000Z",
          "evidence": "https://web.archive.org/web/20260110000245/https://jona.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Decode Your Microbiome, Discover Better Health",
          "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
          "observed_at": "2026-07-12T05:28:18.000Z",
          "evidence": "https://web.archive.org/web/20260712052818/https://jona.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Decode Your Microbiome, Discover Better Health",
          "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
          "observed_at": "2026-11-06T17:26:50.539Z",
          "evidence": "https://jona.health/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Decode Your Microbiome, Discover Better Health",
      "subhead": "Jona combines gut microbiome testing + AI-Powered analysis to provide personalize food, diet, and lifestyle recommendations to improve your health.",
      "from": "2025-01-22T01:36:10.000Z",
      "to": "2026-11-06T17:26:50.539Z",
      "captures": 5,
      "evidence": "https://jona.health/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-22T01:36:10.000Z",
          "to": "2026-11-06T17:26:50.539Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-bd761e518d681722acd29a5421695999a30dbeac7782d8d8c358fcb38baf0dec:202a9b24f85eceb97d7cce0f2d6a65c8ac875d21af7257ef4ea1ca11b585f0a5:headline:22b0772270a1d96e",
      "before_evidence": "https://web.archive.org/web/20240715104311/https://jona.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Gut microbiome testing + AI-powered interpretation” to “Decode Your Microbiome, Discover Better Health”.",
      "between": {
        "from": "2024-07-15T10:43:11.000Z",
        "to": "2025-01-22T01:36:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122013610/https://jona.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-50bb43c47faf823621bd668bdf2106ac9861fbf4de40f93f16b5f6c84d75c3cc:0023e29b96d49d9b9d94b98b727a833a77a79d4dd47019a6906c0c88cf41ff71:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250713182140/https://jona.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-07-13T18:21:40.000Z",
        "to": "2026-01-10T00:02:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260110000245/https://jona.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-50bb43c47faf823621bd668bdf2106ac9861fbf4de40f93f16b5f6c84d75c3cc:0023e29b96d49d9b9d94b98b727a833a77a79d4dd47019a6906c0c88cf41ff71:investors:4d786aad97d62213",
      "before_evidence": "https://web.archive.org/web/20250713182140/https://jona.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: GI Health, Skin Health, Metabolic Health, Brain Health and Physical Performance.",
      "between": {
        "from": "2025-07-13T18:21:40.000Z",
        "to": "2026-01-10T00:02:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260110000245/https://jona.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Iom Bioworks",
      "record": "https://startuphistory.org/c/iombioworks.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both sell at-home gut microbiome tests with AI analysis and personalized nutrition and prebiotic guidance for consumers."
    },
    {
      "name": "Biomine Health",
      "record": "https://startuphistory.org/c/biominehealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer at-home stool-based gut microbiome tests and personalized health and diet insights for consumers."
    },
    {
      "name": "Viome",
      "record": "https://startuphistory.org/c/viome.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both provide AI-powered microbiome testing with personalized nutrition, supplement, and health recommendations for consumers."
    },
    {
      "name": "Sova",
      "record": "https://startuphistory.org/c/sova.health",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both run microbiome testing and AI analysis platforms to deliver personalized nutrition and gut-health recommendations."
    },
    {
      "name": "Injoy",
      "record": "https://startuphistory.org/c/injoy.bio",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both offer at-home microbiome tests and AI analysis for gut health, though one also adds sensors and tracking for gut issues."
    },
    {
      "name": "Snapi Health",
      "record": "https://startuphistory.org/c/snapihealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both sell at-home gut microbiome tests with personalized gut-health guidance, though one focuses on infants and children."
    },
    {
      "name": "Digbi Health",
      "record": "https://startuphistory.org/c/digbihealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both use at-home microbiome tests and data-driven analysis to create personalized nutrition and health interventions."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Jona” company record, https://startuphistory.org/c/jona.health"
}