{
  "company": {
    "name": "UpsideHoM",
    "website": "https://joinupside.com/",
    "record": "https://startuphistory.org/c/joinupside.com"
  },
  "status": null,
  "history_since": "2022-08-26T17:37:13.000Z",
  "baseline": {
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    "headline": "AN INDEPENDENT LIFESTYLE ON YOUR TERMS.",
    "description": "Learn how Upside offers flexible and on-demand services at aging-friendly rental apartments nationwide. Apartments available near you with zero maintenance & one monthly bill.",
    "evidence": "https://web.archive.org/web/20220826173713/https://www.joinupside.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:50.539Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "AN INDEPENDENT LIFESTYLE ON YOUR TERMS.",
          "subhead": "Learn how Upside offers flexible and on-demand services at aging-friendly rental apartments nationwide. Apartments available near you with zero maintenance & one monthly bill.",
          "observed_at": "2022-08-26T17:37:13.000Z",
          "evidence": "https://web.archive.org/web/20220826173713/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AN INDEPENDENT LIFESTYLE ON YOUR TERMS.",
      "subhead": "Learn how Upside offers flexible and on-demand services at aging-friendly rental apartments nationwide. Apartments available near you with zero maintenance & one monthly bill.",
      "from": "2022-08-26T17:37:13.000Z",
      "to": "2022-08-26T17:37:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220826173713/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-08-26T17:37:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-08-12T03:05:42.000Z",
      "variants": [
        {
          "headline": "Senior Living, without the Downsides.",
          "subhead": "Learn how Upside offers flexible and on-demand services at aging-friendly rental apartments nationwide. Zero maintenance & one monthly bill.",
          "observed_at": "2023-02-09T00:18:54.000Z",
          "evidence": "https://web.archive.org/web/20230209001854/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Senior Living, without the Facility.",
          "subhead": "Discover Upside's innovative Facility-Free Senior Living solution empowering independent adults aged 55+. Experience personalized services, social events, and support without sacrificing independence.",
          "observed_at": "2023-08-12T03:05:42.000Z",
          "evidence": "https://web.archive.org/web/20230812030542/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Senior Living, without the Facility.",
      "subhead": "Discover Upside's innovative Facility-Free Senior Living solution empowering independent adults aged 55+. Experience personalized services, social events, and support without sacrificing independence.",
      "from": "2023-02-09T00:18:54.000Z",
      "to": "2023-08-12T03:05:42.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230812030542/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2023-08-12T03:05:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-06T20:02:14.000Z",
      "variants": [
        {
          "headline": "Nationwide Leaders in Housing Stability for Health Plans",
          "subhead": "Discover Upside's nationwide program dedicated to housing stability. Our human-centric approach integrates affordability, sustainability, and safety for better health outcomes.",
          "observed_at": "2024-02-15T16:22:37.000Z",
          "evidence": "https://web.archive.org/web/20240215162237/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Nationwide Leaders in Housing Stability for Health Plans",
          "subhead": "Discover Upside's nationwide program dedicated to housing stability. Our human-centric approach integrates affordability, sustainability, and safety for better health outcomes.",
          "observed_at": "2024-07-10T16:12:34.000Z",
          "evidence": "https://web.archive.org/web/20240710161234/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Nationwide Leaders in Housing Stability for Health Plans",
          "subhead": "Discover Upside's nationwide program dedicated to housing stability. Our human-centric approach integrates affordability, sustainability, and safety for better health outcomes.",
          "observed_at": "2025-01-15T06:05:41.000Z",
          "evidence": "https://web.archive.org/web/20250115060541/https://www.joinupside.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Housing Solutions for Health Plans",
          "subhead": "Upside delivers fast, measurable housing placements for vulnerable members reducing costs, boosting retention, and improving outcomes. Built for health plans. Proven at scale.",
          "observed_at": "2025-07-09T10:08:32.000Z",
          "evidence": "https://web.archive.org/web/20250709100832/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Housing Solutions for Health Plans",
          "subhead": "Upside delivers fast, measurable housing placements for vulnerable members reducing costs, boosting retention, and improving outcomes. Built for health plans. Proven at scale.",
          "observed_at": "2026-01-06T20:02:14.000Z",
          "evidence": "https://web.archive.org/web/20260106200214/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Housing Solutions for Health Plans",
      "subhead": "Upside delivers fast, measurable housing placements for vulnerable members reducing costs, boosting retention, and improving outcomes. Built for health plans. Proven at scale.",
      "from": "2024-02-15T16:22:37.000Z",
      "to": "2026-01-06T20:02:14.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260106200214/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-15T16:22:37.000Z",
          "to": "2026-01-06T20:02:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-09-17T18:02:42.000Z",
      "variants": [
        {
          "headline": "Housing-insecure today. Housed and stable in 90 days.",
          "subhead": "Upside finds, houses, and stabilizes the members who need it most. Human-first housing support for Medicaid, Medicare, and employers.",
          "observed_at": "2026-09-17T18:02:42.000Z",
          "evidence": "https://web.archive.org/web/20260917180242/https://www.joinupside.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Housing-insecure today. Housed and stable in 90 days.",
      "subhead": "Upside finds, houses, and stabilizes the members who need it most. Human-first housing support for Medicaid, Medicare, and employers.",
      "from": "2026-09-17T18:02:42.000Z",
      "to": "2026-09-17T18:02:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260917180242/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-09-17T18:02:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:50.539Z",
      "variants": [
        {
          "headline": "Your care managers flag it. We finish it.",
          "subhead": "Upside finds, houses, and stabilizes the members who need it most. Human-first housing support for Medicaid, Medicare, and employers.",
          "observed_at": "2026-11-06T17:26:50.539Z",
          "evidence": "https://www.joinupside.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your care managers flag it. We finish it.",
      "subhead": "Upside finds, houses, and stabilizes the members who need it most. Human-first housing support for Medicaid, Medicare, and employers.",
      "from": "2026-11-06T17:26:50.539Z",
      "to": "2026-11-06T17:26:50.539Z",
      "captures": 1,
      "evidence": "https://www.joinupside.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:26:50.539Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-53a6c96ba0838a8e0991eb6b29c9efd9224ca1ca820f0a8f3ea973640f0263c7:5a3ad5d0f160124cf3c34dea9ddfe24aaa932c4ad6df721fbe4c2f0660234ff3:headline:353d0b3905a9d5cc",
      "before_evidence": "https://web.archive.org/web/20220826173713/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AN INDEPENDENT LIFESTYLE ON YOUR TERMS.” to “Senior Living, without the Downsides.”.",
      "between": {
        "from": "2022-08-26T17:37:13.000Z",
        "to": "2023-02-09T00:18:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230209001854/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-2f6469a1e8953f144bbfd3e60e7b9f6980879be0eed791af0d5795de458af807:6723f1c47c6b5808f6921a04fd71fb91fec7bfcb3a8de5f292dd16b215752cdd:repositioning",
      "before_evidence": "https://web.archive.org/web/20230812030542/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Senior Living, without the Facility.” to “Nationwide Leaders in Housing Stability for Health Plans”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2023-08-12T03:05:42.000Z",
        "to": "2024-02-15T16:22:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20240215162237/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-2f6469a1e8953f144bbfd3e60e7b9f6980879be0eed791af0d5795de458af807:6723f1c47c6b5808f6921a04fd71fb91fec7bfcb3a8de5f292dd16b215752cdd:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230812030542/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-08-12T03:05:42.000Z",
        "to": "2024-02-15T16:22:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20240215162237/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-2323d4cdfee386d759765b8590da207de7448dfe110667566ea6f5bb33e57069:f0e50a6d3c04d1c189ce3ca8ecf933d20ab8c2227ca3b08c8e48c631104dffd2:headline:bad9b72a0078b0cd",
      "before_evidence": "https://web.archive.org/web/20260106200214/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Housing Solutions for Health Plans” to “Housing-insecure today. Housed and stable in 90 days.”.",
      "between": {
        "from": "2026-01-06T20:02:14.000Z",
        "to": "2026-09-17T18:02:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260917180242/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-2323d4cdfee386d759765b8590da207de7448dfe110667566ea6f5bb33e57069:f0e50a6d3c04d1c189ce3ca8ecf933d20ab8c2227ca3b08c8e48c631104dffd2:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260106200214/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-06T20:02:14.000Z",
        "to": "2026-09-17T18:02:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260917180242/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-2323d4cdfee386d759765b8590da207de7448dfe110667566ea6f5bb33e57069:f0e50a6d3c04d1c189ce3ca8ecf933d20ab8c2227ca3b08c8e48c631104dffd2:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260106200214/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-01-06T20:02:14.000Z",
        "to": "2026-09-17T18:02:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260917180242/https://www.joinupside.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-f0e50a6d3c04d1c189ce3ca8ecf933d20ab8c2227ca3b08c8e48c631104dffd2:7a25ca457a6288e57bd923b3905fe8056c1bc123c9420daf0249c0e7557e74ce:headline:132bcb75031e67b3",
      "before_evidence": "https://web.archive.org/web/20260917180242/https://www.joinupside.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Housing-insecure today. Housed and stable in 90 days.” to “Your care managers flag it. We finish it.”.",
      "between": {
        "from": "2026-09-17T18:02:42.000Z",
        "to": "2026-11-06T17:26:50.539Z"
      },
      "evidence": "https://www.joinupside.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “UpsideHoM” company record, https://startuphistory.org/c/joinupside.com"
}