{
  "company": {
    "name": "Popp",
    "website": "https://joinpopp.com/",
    "record": "https://startuphistory.org/c/joinpopp.com"
  },
  "status": null,
  "history_since": "2022-09-01T10:06:41.000Z",
  "baseline": {
    "snapshot_id": "dfb8d269db15fc619d83cb0badb448db71f3036184bb6ae3a0a556f807b316e2",
    "observed_at": "2022-09-01T10:06:41.000Z",
    "headline": "The future of social shopping",
    "description": "A website made with Typedream.",
    "evidence": "https://web.archive.org/web/20220901100641/https://www.joinpopp.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:50.539Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-09-01T10:06:41.000Z",
      "variants": [
        {
          "headline": "The future of social shopping",
          "subhead": "A website made with Typedream.",
          "observed_at": "2022-09-01T10:06:41.000Z",
          "evidence": "https://web.archive.org/web/20220901100641/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The future of social shopping",
      "subhead": "A website made with Typedream.",
      "from": "2022-09-01T10:06:41.000Z",
      "to": "2022-09-01T10:06:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220901100641/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-01T10:06:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-29T00:01:32.000Z",
      "variants": [
        {
          "headline": "Reward your customers for brand advocacy",
          "subhead": "Popp enables brands to launch NFT-based memberships that supercharge loyalty like never before.",
          "observed_at": "2023-01-29T00:01:32.000Z",
          "evidence": "https://web.archive.org/web/20230129000132/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reward your customers for brand advocacy",
      "subhead": "Popp enables brands to launch NFT-based memberships that supercharge loyalty like never before.",
      "from": "2023-01-29T00:01:32.000Z",
      "to": "2023-01-29T00:01:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230129000132/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-29T00:01:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-13T21:33:55.000Z",
      "variants": [
        {
          "headline": "Recruitment. Upgraded.",
          "subhead": "Popp AI aims to eliminate manual recruitment tasks by automating application screening & candidate conversations - all integrated with your ATS/CRM.",
          "observed_at": "2024-04-16T06:40:16.000Z",
          "evidence": "https://web.archive.org/web/20240416064016/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Recruitment. Upgraded.",
          "subhead": "Popp AI aims to eliminate manual recruitment tasks by automating application screening & candidate conversations - all integrated with your ATS/CRM.",
          "observed_at": "2024-07-13T21:33:55.000Z",
          "evidence": "https://web.archive.org/web/20240713213355/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Recruitment. Upgraded.",
      "subhead": "Popp AI aims to eliminate manual recruitment tasks by automating application screening & candidate conversations - all integrated with your ATS/CRM.",
      "from": "2024-04-16T06:40:16.000Z",
      "to": "2024-07-13T21:33:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240713213355/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-16T06:40:16.000Z",
          "to": "2024-07-13T21:33:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-16T15:11:31.000Z",
      "variants": [
        {
          "headline": "Your digital resourcer for hiring at scale",
          "subhead": "Popp AI aims to eliminate manual recruitment tasks by automating conversations, screening and application processes using AI.",
          "observed_at": "2025-01-17T00:10:40.000Z",
          "evidence": "https://web.archive.org/web/20250117001040/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Human hiring, infinite scale.",
          "subhead": "Popp is an award-winning AI recruitment platform that helps recruitment teams fill jobs faster.",
          "observed_at": "2025-07-14T08:09:39.000Z",
          "evidence": "https://web.archive.org/web/20250714080939/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Human hiring, infinite scale.",
          "subhead": "Popp is an award-winning AI recruitment platform that’s transforming how the world’s largest staffing firms operate.",
          "observed_at": "2026-01-16T15:11:31.000Z",
          "evidence": "https://web.archive.org/web/20260116151131/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Human hiring, infinite scale.",
      "subhead": "Popp is an award-winning AI recruitment platform that’s transforming how the world’s largest staffing firms operate.",
      "from": "2025-01-17T00:10:40.000Z",
      "to": "2026-01-16T15:11:31.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260116151131/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-17T00:10:40.000Z",
          "to": "2026-01-16T15:11:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:50.539Z",
      "variants": [
        {
          "headline": "Powering candidate conversations",
          "subhead": "Popp is the conversation engine for recruitment teams – automating screening, scheduling, and candidate updates so recruiters focus on the humans.",
          "observed_at": "2026-10-17T11:58:47.000Z",
          "evidence": "https://web.archive.org/web/20261017115847/https://www.joinpopp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering candidate conversations",
          "subhead": "Popp is the conversation engine for recruitment teams – automating screening, scheduling, and candidate updates so recruiters focus on the humans.",
          "observed_at": "2026-11-06T17:26:50.539Z",
          "evidence": "https://joinpopp.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Powering candidate conversations",
      "subhead": "Popp is the conversation engine for recruitment teams – automating screening, scheduling, and candidate updates so recruiters focus on the humans.",
      "from": "2026-10-17T11:58:47.000Z",
      "to": "2026-11-06T17:26:50.539Z",
      "captures": 2,
      "evidence": "https://joinpopp.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-17T11:58:47.000Z",
          "to": "2026-11-06T17:26:50.539Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-dfb8d269db15fc619d83cb0badb448db71f3036184bb6ae3a0a556f807b316e2:3c2fd04c46de8490fa27acf3e7b2b3c5b2661b7a094064435892b43fd32ec56e:headline:dc9d77b225bc99a9",
      "before_evidence": "https://web.archive.org/web/20220901100641/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The future of social shopping” to “Reward your customers for brand advocacy”.",
      "between": {
        "from": "2022-09-01T10:06:41.000Z",
        "to": "2023-01-29T00:01:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230129000132/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-dfb8d269db15fc619d83cb0badb448db71f3036184bb6ae3a0a556f807b316e2:3c2fd04c46de8490fa27acf3e7b2b3c5b2661b7a094064435892b43fd32ec56e:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220901100641/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-09-01T10:06:41.000Z",
        "to": "2023-01-29T00:01:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230129000132/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-3c2fd04c46de8490fa27acf3e7b2b3c5b2661b7a094064435892b43fd32ec56e:cfbd0b463aede7c95366cc6bab08849867335a2f45f2bd58fa5d24dba5d02b42:headline:f89b972e58e81911",
      "before_evidence": "https://web.archive.org/web/20230129000132/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reward your customers for brand advocacy” to “Recruitment. Upgraded.”.",
      "between": {
        "from": "2023-01-29T00:01:32.000Z",
        "to": "2024-04-16T06:40:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240416064016/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3c2fd04c46de8490fa27acf3e7b2b3c5b2661b7a094064435892b43fd32ec56e:cfbd0b463aede7c95366cc6bab08849867335a2f45f2bd58fa5d24dba5d02b42:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230129000132/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-01-29T00:01:32.000Z",
        "to": "2024-04-16T06:40:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240416064016/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-252f36cb61435c3c9b080c86834edfe326afe3df825872fb808e68b318e8989f:19737e6c4e10512e42359b343291675333612ea00bf94687da6506cc109faba3:headline:ef33f5db4918ed41",
      "before_evidence": "https://web.archive.org/web/20240713213355/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Recruitment. Upgraded.” to “Your digital resourcer for hiring at scale”.",
      "between": {
        "from": "2024-07-13T21:33:55.000Z",
        "to": "2025-01-17T00:10:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250117001040/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-19737e6c4e10512e42359b343291675333612ea00bf94687da6506cc109faba3:a0903d2abe2522223a70eff46ade10afa38b30f543cb5627c850435e641b6e7f:headline:976e06d9556faea4",
      "before_evidence": "https://web.archive.org/web/20250117001040/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your digital resourcer for hiring at scale” to “Human hiring, infinite scale.”.",
      "between": {
        "from": "2025-01-17T00:10:40.000Z",
        "to": "2025-07-14T08:09:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714080939/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-19737e6c4e10512e42359b343291675333612ea00bf94687da6506cc109faba3:a0903d2abe2522223a70eff46ade10afa38b30f543cb5627c850435e641b6e7f:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250117001040/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-17T00:10:40.000Z",
        "to": "2025-07-14T08:09:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714080939/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-a0903d2abe2522223a70eff46ade10afa38b30f543cb5627c850435e641b6e7f:96d65f679e7c8a1a1814f6caa6a1bc7479f3af5bd3678cde36adbef0e81ae8f7:logos:5e8bf55d90d34843",
      "before_evidence": "https://web.archive.org/web/20250714080939/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Page Group, Pertemps, Brunel and Kintec.",
      "between": {
        "from": "2025-07-14T08:09:39.000Z",
        "to": "2026-01-16T15:11:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116151131/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "classifier-96d65f679e7c8a1a1814f6caa6a1bc7479f3af5bd3678cde36adbef0e81ae8f7:eb134d378a4ccbe30548922f12ba99598cdd27f3cecb50970d80434b46cd4818:repositioning",
      "before_evidence": "https://web.archive.org/web/20260116151131/https://www.joinpopp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Human hiring, infinite scale.” to “Powering candidate conversations”.",
      "between": {
        "from": "2026-01-16T15:11:31.000Z",
        "to": "2026-10-17T11:58:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20261017115847/https://www.joinpopp.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Popp” company record, https://startuphistory.org/c/joinpopp.com"
}