{
  "company": {
    "name": "Forma",
    "website": "https://joinforma.com/",
    "record": "https://startuphistory.org/c/joinforma.com"
  },
  "status": null,
  "history_since": "2018-08-05T23:40:49.000Z",
  "baseline": {
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    "observed_at": "2018-08-05T23:40:49.000Z",
    "headline": "The domain name joinforma.com is for sale!",
    "description": "The domain name joinforma.com is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
    "evidence": "https://web.archive.org/web/20180805234049/http://joinforma.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:26:50.539Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-05T23:40:49.000Z",
      "variants": [
        {
          "headline": "The domain name joinforma.com is for sale!",
          "subhead": "The domain name joinforma.com is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
          "observed_at": "2018-08-05T23:40:49.000Z",
          "evidence": "https://web.archive.org/web/20180805234049/http://joinforma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The domain name joinforma.com is for sale!",
      "subhead": "The domain name joinforma.com is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
      "from": "2018-08-05T23:40:49.000Z",
      "to": "2018-08-05T23:40:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180805234049/http://joinforma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-05T23:40:49.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:50.539Z",
      "variants": [
        {
          "headline": "Employee benefits that flex to fit everyone’s life",
          "subhead": "The Life Benefits Platform that makes it easy to design and scale flexible benefits programs in modern workforce.",
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          "evidence": "https://web.archive.org/web/20220307170100/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Employee benefits that flex to fit everyone’s life",
          "subhead": "The Life Benefits Platform that makes it easy to design and scale flexible benefits programs in modern workforce.",
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          "evidence": "https://web.archive.org/web/20220704123031/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Employee benefits that flex to fit everyone’s life",
          "subhead": "The Life Benefits Platform that makes it easy to design and scale flexible benefits programs in modern workforce.",
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          "evidence": "https://web.archive.org/web/20230104130123/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
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          "evidence": "https://web.archive.org/web/20231008181814/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
          "observed_at": "2024-07-04T14:42:38.000Z",
          "evidence": "https://web.archive.org/web/20240704144238/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
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          "evidence": "https://web.archive.org/web/20250116101310/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
          "observed_at": "2025-07-15T18:00:53.000Z",
          "evidence": "https://web.archive.org/web/20250715180053/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
          "observed_at": "2026-01-05T02:22:24.000Z",
          "evidence": "https://web.archive.org/web/20260105022224/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
          "observed_at": "2026-07-11T12:59:25.000Z",
          "evidence": "https://web.archive.org/web/20260711125925/https://www.joinforma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
          "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
          "observed_at": "2026-11-06T17:26:50.539Z",
          "evidence": "https://www.joinforma.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about",
      "subhead": "Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.",
      "from": "2022-03-07T17:01:00.000Z",
      "to": "2026-11-06T17:26:50.539Z",
      "captures": 10,
      "evidence": "https://www.joinforma.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-03-07T17:01:00.000Z",
          "to": "2026-11-06T17:26:50.539Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-710b9956d1b36504c186d0b61e0a9a09fd6699d01add44f976acf28c97676a35:c06d9ff30b60fdd7ef5bc70042189f59dcec9b2fbe3ee09eaa8bca12558d36ed:headline:3b68c81c143bd27c",
      "before_evidence": "https://web.archive.org/web/20230104130123/https://www.joinforma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Employee benefits that flex to fit everyone’s life” to “Flexible benefits that”.",
      "between": {
        "from": "2023-01-04T13:01:23.000Z",
        "to": "2023-10-08T18:18:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20231008181814/https://www.joinforma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c06d9ff30b60fdd7ef5bc70042189f59dcec9b2fbe3ee09eaa8bca12558d36ed:b2049790c88fad7d8e22b0572614be743ee62a7f27698985bfd6d6f3fbe504b0:traction:8a100892d8ae6494",
      "before_evidence": "https://web.archive.org/web/20231008181814/https://www.joinforma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “220K employees” on its homepage (was “2. Employees”).",
      "between": {
        "from": "2023-10-08T18:18:14.000Z",
        "to": "2024-07-04T14:42:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704144238/https://www.joinforma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Forma” company record, https://startuphistory.org/c/joinforma.com"
}