{
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          "headline": "we turn work hours into cash",
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          "headline": "Earned Wage Access for Financial Institutions",
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        {
          "headline": "Earned Wage Access for Financial Institutions",
          "subhead": "Clockout is an Earned Wage Access (EWA) White-Label solution for banks and credit unions. We empower banks to offer their account holders the ability to access earned wages embedded within their mobil",
          "observed_at": "2025-01-03T13:33:18.000Z",
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          "observed_at": "2025-08-06T04:44:04.000Z",
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          "headline": "Earned Wage Access for Financial Institutions",
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        {
          "headline": "Earned Wage Access for Financial Institutions",
          "subhead": "Clockout is an Earned Wage Access (EWA) White-Label solution for Banks and Credit unions. We empower banks to enable their account holders to access earned wages within their mobile app, setting a new",
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      ],
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      "from": "2024-07-20T18:40:04.000Z",
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      "between": {
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        "to": "2022-07-15T17:01:04.000Z"
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      "evidence": "https://web.archive.org/web/20220715170104/https://www.joinclockout.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "summary": "Changed its homepage headline from “Motivate, Retain and Hire Better.” to “When you need financial wellness, think clockout”.",
      "between": {
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      "evidence": "https://web.archive.org/web/20230515113910/https://www.joinclockout.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “When you need financial wellness, think clockout” to “Take control of your income with clockout”.",
      "between": {
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        "to": "2023-08-26T11:07:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230826110719/https://www.joinclockout.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-944fae686f4a39b8fe77fa86e456e2961db1015326ec4d23b8d7ee5e134a42f2:4491ff2b754ec5fa4018beca5b47f6c9fbdb1a59ae5a5402b193920715099aff:repositioning",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Take control of your income with clockout” to “we turn work hours into cash”. A classifier read this as a change in its target customer (from consumers to business operations teams).",
      "between": {
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        "to": "2024-02-24T01:02:22.000Z"
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      "evidence": "https://web.archive.org/web/20240224010222/https://www.joinclockout.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20240224010222/https://www.joinclockout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “we turn work hours into cash” to “Earned Wage Access for Financial Institutions”. A classifier read this as a change in its core product and its target customer.",
      "between": {
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      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "before_evidence": "https://web.archive.org/web/20240224010222/https://www.joinclockout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2024-07-20T18:40:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240720184004/https://www.joinclockout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Clockout” company record, https://startuphistory.org/c/joinclockout.com"
}