{
  "company": {
    "name": "Carma",
    "website": "https://joincarma.com/",
    "record": "https://startuphistory.org/c/joincarma.com"
  },
  "status": null,
  "history_since": "2022-05-22T15:00:38.000Z",
  "baseline": {
    "snapshot_id": "9fb3ab7ee62cf0bd7ed17750e836f18ae52d3b7a746717b3430897a3b36b15d0",
    "observed_at": "2022-05-22T15:00:38.000Z",
    "headline": null,
    "description": "Contact Us Carma Technologies LLC NYC Headquarters 162 East 55th Street, Suite 3D New York, NY 10022 Phone: 636-293-5254",
    "evidence": "https://web.archive.org/web/20220522150038/https://www.joincarma.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:50.539Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-04-22T20:10:47.000Z",
      "variants": [
        {
          "headline": "The best car repair app that finds you the best local offers.",
          "subhead": null,
          "observed_at": "2024-04-22T20:10:47.000Z",
          "evidence": "https://web.archive.org/web/20240422201047/https://www.joincarma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The best car repair app that finds you the best local offers.",
      "subhead": null,
      "from": "2024-04-22T20:10:47.000Z",
      "to": "2024-04-22T20:10:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240422201047/https://www.joincarma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-04-22T20:10:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-12T16:59:53.000Z",
      "variants": [
        {
          "headline": "Time is money for your fleet. Save both.",
          "subhead": null,
          "observed_at": "2025-04-06T07:47:18.000Z",
          "evidence": "https://web.archive.org/web/20250406074718/https://www.joincarma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Time is money for your fleet. Save both.",
          "subhead": "Multiple competitive offers, guaranteed 24-hour turnaround, on-demand valet, and a whole lot more. All in one place.",
          "observed_at": "2025-09-03T18:33:47.000Z",
          "evidence": "https://web.archive.org/web/20250903183347/https://www.joincarma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Time is money for your fleet. Save both.",
          "subhead": "Multiple competitive offers, guaranteed 24-hour turnaround, on-demand valet, and a whole lot more. All in one place.",
          "observed_at": "2026-02-12T16:59:53.000Z",
          "evidence": "https://web.archive.org/web/20260212165953/https://www.joincarma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Time is money for your fleet. Save both.",
      "subhead": "Multiple competitive offers, guaranteed 24-hour turnaround, on-demand valet, and a whole lot more. All in one place.",
      "from": "2025-04-06T07:47:18.000Z",
      "to": "2026-02-12T16:59:53.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260212165953/https://www.joincarma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-04-06T07:47:18.000Z",
          "to": "2026-02-12T16:59:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:50.539Z",
      "variants": [
        {
          "headline": "Finish projects faster. Win more work.",
          "subhead": "Carma is the AI workspace where your team and Adam, your AI operator, run equipment, materials, and crews for profit.",
          "observed_at": "2026-11-06T17:26:50.539Z",
          "evidence": "https://www.joincarma.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Finish projects faster. Win more work.",
      "subhead": "Carma is the AI workspace where your team and Adam, your AI operator, run equipment, materials, and crews for profit.",
      "from": "2026-11-06T17:26:50.539Z",
      "to": "2026-11-06T17:26:50.539Z",
      "captures": 1,
      "evidence": "https://www.joincarma.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:26:50.539Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c3ce28756bcc85486de6aacf03cf4d8d1c5d19614ab81aafad9d2c7658d17b09:5df59c8e8c7dcee22331b80e73c702f36ec4d5e2897443bbf37061c9f93c475d:headline:6cb91e7c660098e3",
      "before_evidence": "https://web.archive.org/web/20240422201047/https://www.joincarma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The best car repair app that finds you the best local offers.” to “Time is money for your fleet. Save both.”.",
      "between": {
        "from": "2024-04-22T20:10:47.000Z",
        "to": "2025-04-06T07:47:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250406074718/https://www.joincarma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c3ce28756bcc85486de6aacf03cf4d8d1c5d19614ab81aafad9d2c7658d17b09:5df59c8e8c7dcee22331b80e73c702f36ec4d5e2897443bbf37061c9f93c475d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240422201047/https://www.joincarma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-04-22T20:10:47.000Z",
        "to": "2025-04-06T07:47:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250406074718/https://www.joincarma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-5df59c8e8c7dcee22331b80e73c702f36ec4d5e2897443bbf37061c9f93c475d:00044f3f9b729d7fa2ad236673ec8fe2a67dfd4889b25e131c5e244d119877b8:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250406074718/https://www.joincarma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-04-06T07:47:18.000Z",
        "to": "2025-09-03T18:33:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20250903183347/https://www.joincarma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "classifier-01af23c95e7b3cb71c8efa67c169dd19bb9e671a89a5b305d927d5bd8cd9d0a2:54a2e9f571e62857c80b8ec692ce207be137409c0960b1b08d26548bb9e8b3db:repositioning",
      "before_evidence": "https://web.archive.org/web/20260212165953/https://www.joincarma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Time is money for your fleet. Save both.” to “Finish projects faster. Win more work.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-02-12T16:59:53.000Z",
        "to": "2026-11-06T17:26:50.539Z"
      },
      "evidence": "https://www.joincarma.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Carma” company record, https://startuphistory.org/c/joincarma.com"
}