{
  "company": {
    "name": "AVENIR TECH",
    "website": "https://joinavenir.com/",
    "record": "https://startuphistory.org/c/joinavenir.com"
  },
  "status": null,
  "history_since": "2023-07-23T01:41:47.000Z",
  "baseline": {
    "snapshot_id": "9fee5617c06d9fcff76c239486cbf61fbff4a2ef3164d0bb3f0dc1d7ac1cb5eb",
    "observed_at": "2023-07-23T01:41:47.000Z",
    "headline": "Investing your money in sustainable assets reduces carbon footprint more than cutting ✈️🥩🛍️",
    "description": null,
    "evidence": "https://web.archive.org/web/20230723014147/https://www.joinavenir.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2023-07-23T01:41:47.000Z",
      "variants": [
        {
          "headline": "Investing your money in sustainable assets reduces carbon footprint more than cutting ✈️🥩🛍️",
          "subhead": null,
          "observed_at": "2023-07-23T01:41:47.000Z",
          "evidence": "https://web.archive.org/web/20230723014147/https://www.joinavenir.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Investing your money in sustainable assets reduces carbon footprint more than cutting ✈️🥩🛍️",
      "subhead": null,
      "from": "2023-07-23T01:41:47.000Z",
      "to": "2023-07-23T01:41:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230723014147/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-23T01:41:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-23T19:47:17.000Z",
      "variants": [
        {
          "headline": "Fueling Hyper Personalised Investing",
          "subhead": "Avenir empowers financial advisors and wealth managers to connect, engage and retain the next generation of investors with hyper-personalisation solutions.",
          "observed_at": "2024-02-23T19:47:17.000Z",
          "evidence": "https://web.archive.org/web/20240223194717/https://www.joinavenir.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fueling Hyper Personalised Investing",
      "subhead": "Avenir empowers financial advisors and wealth managers to connect, engage and retain the next generation of investors with hyper-personalisation solutions.",
      "from": "2024-02-23T19:47:17.000Z",
      "to": "2024-02-23T19:47:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240223194717/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-23T19:47:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-15T11:26:23.000Z",
      "variants": [
        {
          "headline": "Suitability reporting made easy.",
          "subhead": "Suitability reporting made easy for financial advisors and wealth managers. Generate suitability letters in under 25 minutes. Set up a free trial and discover the benefits now.",
          "observed_at": "2024-07-15T11:26:23.000Z",
          "evidence": "https://web.archive.org/web/20240715112623/https://www.joinavenir.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Suitability reporting made easy.",
      "subhead": "Suitability reporting made easy for financial advisors and wealth managers. Generate suitability letters in under 25 minutes. Set up a free trial and discover the benefits now.",
      "from": "2024-07-15T11:26:23.000Z",
      "to": "2024-07-15T11:26:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240715112623/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-15T11:26:23.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9fee5617c06d9fcff76c239486cbf61fbff4a2ef3164d0bb3f0dc1d7ac1cb5eb:3e1290d992f79d4b627ae039d74fc6994fc11c0dbad515d0f1c2e4729e066e00:headline:6acf65a2225db866",
      "before_evidence": "https://web.archive.org/web/20230723014147/https://www.joinavenir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Investing your money in sustainable assets reduces carbon footprint more than cutting ✈️🥩🛍️” to “Fueling Hyper Personalised Investing”.",
      "between": {
        "from": "2023-07-23T01:41:47.000Z",
        "to": "2024-02-23T19:47:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223194717/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-3e1290d992f79d4b627ae039d74fc6994fc11c0dbad515d0f1c2e4729e066e00:1574c9d35c770c03ca828b2bbbeab56c5d4bde7dfac31dfef55b34f8ace94857:repositioning",
      "before_evidence": "https://web.archive.org/web/20240223194717/https://www.joinavenir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Fueling Hyper Personalised Investing” to “Suitability reporting made easy.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-02-23T19:47:17.000Z",
        "to": "2024-07-15T11:26:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715112623/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-3e1290d992f79d4b627ae039d74fc6994fc11c0dbad515d0f1c2e4729e066e00:1574c9d35c770c03ca828b2bbbeab56c5d4bde7dfac31dfef55b34f8ace94857:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240223194717/https://www.joinavenir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-02-23T19:47:17.000Z",
        "to": "2024-07-15T11:26:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715112623/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-1574c9d35c770c03ca828b2bbbeab56c5d4bde7dfac31dfef55b34f8ace94857:8db6937662dcc36bf9d92eb8545951a9fa6d0dc09ad75ac0fa0dc3d45bb3e4a9:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20240715112623/https://www.joinavenir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-07-15T11:26:23.000Z",
        "to": "2025-01-21T13:27:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121132722/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 5,
      "id": "page-1574c9d35c770c03ca828b2bbbeab56c5d4bde7dfac31dfef55b34f8ace94857:8db6937662dcc36bf9d92eb8545951a9fa6d0dc09ad75ac0fa0dc3d45bb3e4a9:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240715112623/https://www.joinavenir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-15T11:26:23.000Z",
        "to": "2025-01-21T13:27:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121132722/https://www.joinavenir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AVENIR TECH” company record, https://startuphistory.org/c/joinavenir.com"
}