{
  "company": {
    "name": "JFrog (Artifactory)",
    "website": "https://jfrog.com/",
    "record": "https://startuphistory.org/c/jfrog.com"
  },
  "status": null,
  "history_since": "2012-02-08T09:08:55.000Z",
  "baseline": {
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    "headline": "Artifactory Repository Manager - Simply Powerful!",
    "description": "Welcome to JFrog - Home of Artifactory and open source modularity solutions",
    "evidence": "https://web.archive.org/web/20120208090855/http://www.jfrog.com:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:50.539Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Artifactory Repository Manager - Simply Powerful!",
          "subhead": "Welcome to JFrog - Home of Artifactory and open source modularity solutions",
          "observed_at": "2012-02-08T09:08:55.000Z",
          "evidence": "https://web.archive.org/web/20120208090855/http://www.jfrog.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "JFrog - Home of Artifactory Binary Repository Manager",
          "subhead": "Welcome to JFrog - Home of Artifactory and open source modularity solutions",
          "observed_at": "2013-07-05T10:05:05.000Z",
          "evidence": "https://web.archive.org/web/20130705100505/http://www.jfrog.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "JFrog - Home of Artifactory Binary Repository Manager",
      "subhead": "Welcome to JFrog - Home of Artifactory and open source modularity solutions",
      "from": "2012-02-08T09:08:55.000Z",
      "to": "2013-07-05T10:05:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130705100505/http://www.jfrog.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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        }
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    {
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      "variants": [
        {
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          "subhead": "Host, manage and proxy artifacts using the best Docker Registry, Maven Repository, Gradle repository, NuGet repository, Ruby repository, Debian repository npm repository, Yum repository. Deploy, Share",
          "observed_at": "2015-07-02T10:46:42.000Z",
          "evidence": "https://web.archive.org/web/20150702104642/http://www.jfrog.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Maven Repository, Gradle Repository, NuGet Repository, Ruby Repository, Debian Repository, MsBuild Repository, Repository",
      "subhead": "Host, manage and proxy artifacts using the best Docker Registry, Maven Repository, Gradle repository, NuGet repository, Ruby repository, Debian repository npm repository, Yum repository. Deploy, Share",
      "from": "2015-07-02T10:46:42.000Z",
      "to": "2015-07-02T10:46:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150702104642/http://www.jfrog.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-07-02T10:46:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-08T22:45:44.000Z",
      "variants": [
        {
          "headline": "Release Fast o r Die",
          "subhead": "Host, manage and proxy artifacts using the best Docker Registry, Maven Repository, Gradle repository, NuGet repository, Ruby repository, Debian repository npm repository, Yum repository. Deploy, Share",
          "observed_at": "2017-07-01T05:28:03.000Z",
          "evidence": "https://web.archive.org/web/20170701052803/https://www.jfrog.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Release Fast Or Die",
          "subhead": "Host, manage and proxy artifacts using the best Docker Registry, Maven Repository, Gradle repository, NuGet repository, Ruby repository, Debian repository npm repository, Yum repository. Deploy, Share",
          "observed_at": "2019-01-06T10:19:42.000Z",
          "evidence": "https://web.archive.org/web/20190106101942/https://jfrog.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Release Fast Or Die",
          "subhead": "Share build artifacts & dependencies from development to production with a complete DevOps Platform, including artifact management, pipeline security & software distribution.",
          "observed_at": "2021-01-08T22:45:44.000Z",
          "evidence": "https://web.archive.org/web/20210108224544/https://www.jfrog.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Release Fast Or Die",
      "subhead": "Share build artifacts & dependencies from development to production with a complete DevOps Platform, including artifact management, pipeline security & software distribution.",
      "from": "2017-07-01T05:28:03.000Z",
      "to": "2021-01-08T22:45:44.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210108224544/https://www.jfrog.com",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2021-01-08T22:45:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T18:02:47.000Z",
      "variants": [
        {
          "headline": "THE ONLY DEVOPS PLATFORM TO CONTROL & SECURE YOUR SOFTWARE SUPPLY CHAIN",
          "subhead": "Power the software supply chain by fully managing your binaries in the software release process from code to device, and adopting digital transformation.",
          "observed_at": "2023-01-02T18:02:47.000Z",
          "evidence": "https://web.archive.org/web/20230102180247/https://www.jfrog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "THE ONLY DEVOPS PLATFORM TO CONTROL & SECURE YOUR SOFTWARE SUPPLY CHAIN",
      "subhead": "Power the software supply chain by fully managing your binaries in the software release process from code to device, and adopting digital transformation.",
      "from": "2023-01-02T18:02:47.000Z",
      "to": "2023-01-02T18:02:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102180247/https://www.jfrog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T18:02:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T05:32:45.000Z",
      "variants": [
        {
          "headline": "Powering the Software that Powers the World",
          "subhead": "The JFrog Platform gives you an end-to-end pipeline to control the flow of your binaries from build to production. Power your software updates to the edge",
          "observed_at": "2024-07-01T05:32:45.000Z",
          "evidence": "https://web.archive.org/web/20240701053245/https://jfrog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powering the Software that Powers the World",
      "subhead": "The JFrog Platform gives you an end-to-end pipeline to control the flow of your binaries from build to production. Power your software updates to the edge",
      "from": "2024-07-01T05:32:45.000Z",
      "to": "2024-07-01T05:32:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240701053245/https://jfrog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-01T05:32:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-02T20:06:47.000Z",
      "variants": [
        {
          "headline": "Deliver Trusted Software in the AI Era",
          "subhead": "JFrog software supply chain solutions provide an end-to-end pipeline to control your binaries from build to production. Power your software updates to the edge.",
          "observed_at": "2026-07-02T20:06:47.000Z",
          "evidence": "https://web.archive.org/web/20260702200647/https://jfrog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Deliver Trusted Software in the AI Era",
      "subhead": "JFrog software supply chain solutions provide an end-to-end pipeline to control your binaries from build to production. Power your software updates to the edge.",
      "from": "2026-07-02T20:06:47.000Z",
      "to": "2026-07-02T20:06:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260702200647/https://jfrog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-02T20:06:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:50.539Z",
      "variants": [
        {
          "headline": "The Single Source of Truth for the Agentic Software Supply Chain",
          "subhead": "JFrog software supply chain solutions provide an end-to-end pipeline to control your binaries from build to production. Power your software updates to the edge.",
          "observed_at": "2026-11-06T17:26:50.539Z",
          "evidence": "https://jfrog.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Single Source of Truth for the Agentic Software Supply Chain",
      "subhead": "JFrog software supply chain solutions provide an end-to-end pipeline to control your binaries from build to production. Power your software updates to the edge.",
      "from": "2026-11-06T17:26:50.539Z",
      "to": "2026-11-06T17:26:50.539Z",
      "captures": 1,
      "evidence": "https://jfrog.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:26:50.539Z"
      },
      "current": true
    }
  ],
  "changes": [
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      "before_evidence": "https://web.archive.org/web/20120208090855/http://www.jfrog.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2012-02-08T09:08:55.000Z",
        "to": "2013-07-05T10:05:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20130705100505/http://www.jfrog.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
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      "before_evidence": "https://web.archive.org/web/20130705100505/http://www.jfrog.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2013-07-05T10:05:05.000Z",
        "to": "2015-07-02T10:46:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20150702104642/http://www.jfrog.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-8bd4b6ee4c3b7f4dacf2c976b99eccd00ff3cbb044cb8f82efa476bb41620b97:31bbbf7599544488c8b015dc6a359f1f388929123dac7909c76b914825a0a23f:headline:a43a37b40efd41d8",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Maven Repository, Gradle Repository, NuGet Repository, Ruby Repository, Debian Repository, MsBuild Repository, Repository” to “Release Fast o r Die”.",
      "between": {
        "from": "2015-07-02T10:46:42.000Z",
        "to": "2017-07-01T05:28:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701052803/https://www.jfrog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
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      "before_evidence": "https://web.archive.org/web/20170701052803/https://www.jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: AWS, Facebook, Instagram, Dell and Toyota.",
      "between": {
        "from": "2017-07-01T05:28:03.000Z",
        "to": "2019-01-06T10:19:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20190106101942/https://jfrog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-ad2aa57970e2354174a781011580e3f296dd1092d8417dd248c8bcc4413db929:e9f715e1ce6903d12478c48507955d1b3023000c584cfc09397498855032ece9:customers_added:aa22c20b7aa3b1c1",
      "before_evidence": "https://web.archive.org/web/20190106101942/https://jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Atlassian, Splunk and Box.",
      "between": {
        "from": "2019-01-06T10:19:42.000Z",
        "to": "2021-01-08T22:45:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20210108224544/https://www.jfrog.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-ad2aa57970e2354174a781011580e3f296dd1092d8417dd248c8bcc4413db929:e9f715e1ce6903d12478c48507955d1b3023000c584cfc09397498855032ece9:traction:070026f9d5c91033",
      "before_evidence": "https://web.archive.org/web/20190106101942/https://jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “5,000 customers” on its homepage (was “4,000 customers”).",
      "between": {
        "from": "2019-01-06T10:19:42.000Z",
        "to": "2021-01-08T22:45:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20210108224544/https://www.jfrog.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-ad2aa57970e2354174a781011580e3f296dd1092d8417dd248c8bcc4413db929:e9f715e1ce6903d12478c48507955d1b3023000c584cfc09397498855032ece9:logos:4252280f6c346915",
      "before_evidence": "https://web.archive.org/web/20190106101942/https://jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Go Registry, Conan Package Manager, Cran, Conda, Puppet, Bower, Alpine Linux, Travis CI and 9 more.",
      "between": {
        "from": "2019-01-06T10:19:42.000Z",
        "to": "2021-01-08T22:45:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20210108224544/https://www.jfrog.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-e9f715e1ce6903d12478c48507955d1b3023000c584cfc09397498855032ece9:c93034aa0cce00d41bcf65d144d27d5778ae8371aa97102a8f15d0559354406f:headline:b5feff1d217b81b3",
      "before_evidence": "https://web.archive.org/web/20210108224544/https://www.jfrog.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Release Fast Or Die” to “THE ONLY DEVOPS PLATFORM TO CONTROL & SECURE YOUR SOFTWARE SUPPLY CHAIN”.",
      "between": {
        "from": "2021-01-08T22:45:44.000Z",
        "to": "2023-01-02T18:02:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102180247/https://www.jfrog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-c93034aa0cce00d41bcf65d144d27d5778ae8371aa97102a8f15d0559354406f:d57559e027494ff150a1769881f5299569ddeb73b99cc2968b36c6ebfe0d8a0e:headline:fed34fcc1e84077d",
      "before_evidence": "https://web.archive.org/web/20230102180247/https://www.jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE ONLY DEVOPS PLATFORM TO CONTROL & SECURE YOUR SOFTWARE SUPPLY CHAIN” to “Powering the Software that Powers the World”.",
      "between": {
        "from": "2023-01-02T18:02:47.000Z",
        "to": "2024-07-01T05:32:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701053245/https://jfrog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-d57559e027494ff150a1769881f5299569ddeb73b99cc2968b36c6ebfe0d8a0e:78e7abf0e8c77327062f5bd10eaa321b6bb209d831d6c0d28f885146b926ff40:headline:4ab82bc69cbfb1f6",
      "before_evidence": "https://web.archive.org/web/20240701053245/https://jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powering the Software that Powers the World” to “Deliver Trusted Software in the AI Era”.",
      "between": {
        "from": "2024-07-01T05:32:45.000Z",
        "to": "2026-07-02T20:06:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702200647/https://jfrog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-78e7abf0e8c77327062f5bd10eaa321b6bb209d831d6c0d28f885146b926ff40:6214a305ec48071dc2ca86dd56d5afb43902231202c1bfd06fe8cf3c4369c9de:headline:8b38e52a637495d5",
      "before_evidence": "https://web.archive.org/web/20260702200647/https://jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Deliver Trusted Software in the AI Era” to “The Single Source of Truth for the Agentic Software Supply Chain”.",
      "between": {
        "from": "2026-07-02T20:06:47.000Z",
        "to": "2026-11-06T17:26:50.539Z"
      },
      "evidence": "https://jfrog.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-78e7abf0e8c77327062f5bd10eaa321b6bb209d831d6c0d28f885146b926ff40:6214a305ec48071dc2ca86dd56d5afb43902231202c1bfd06fe8cf3c4369c9de:compliance:b47132532dd5ac5d",
      "before_evidence": "https://web.archive.org/web/20260702200647/https://jfrog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FEDRAMP and HIPAA compliance on its homepage.",
      "between": {
        "from": "2026-07-02T20:06:47.000Z",
        "to": "2026-11-06T17:26:50.539Z"
      },
      "evidence": "https://jfrog.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “JFrog (Artifactory)” company record, https://startuphistory.org/c/jfrog.com"
}